A study has found that while most believe creative ideas are central to marketing, it takes an average five rounds to get an idea signed off.

The Zero Footprint Fund, following a hiatus in 2024, is now structured into three categories.

The chocolate brand decided to ramp up activity during Twixmas — a period that other brands have traditionally ignored.

While their viewing share has declined, broadcasters are agile and remain strong in a number of areas, according to a talk between Shapiro and Barb CEO Justin Sampson.

This cohort is confident yet vulnerable, shaped by digital, social media and the Covid-19 pandemic, new research suggests.

The deal allows the music video network to measure deduplicated reach and frequency of ad campaigns on mobile, desktop and CTV.

Campaign running across news brands seeks support to ensure copyright is protected.

Havas Media Network division will continue to be led by managing director Hamid Habib.

Founding advertiser Fiat is launching campaign during London Fashion Week.

VoxComm, which represents agencies globally, said practice has led to downward pressure on agency fees.