ARCHIVE ▸ Maria Iu
A total of 20m UK homes had access to an SVOD service in Q4 2024, a marginal dip from the previous quarter. Ad tiers for Netflix and Amazon grew slightly last quarter, and there is still room for more, according to Barb.
Alonuko, Flake Bake, Flora & Curl and Nylah’s Naturals will receive business mentoring and TV airtime.
New division will provide research, advisory and consulting services to the industry for businesses looking for a competitive edge.
Prototypes will be built by Kantar and RSMB alongside Sopra Steria, while return-path data from Sky boxes and CTV sets with HbbTV software will be incorporated into the new service.
The esports ad sales chief on innovating for brands, embracing the sphere of influence and effective relationship-building.
A new study identified four strategies that help brands both generate optimism and leverage it for commercial benefit.
The OOH JIC will utilise AI to produce a comprehensive synthetic dataset and build a new API and data tool for users.
The publisher commercial chief on recognising potential, timeless musical pursuits and the importance of continuous learning.
Step into Adland features creators showcasing agency life on TikTok and open days for young talent to take part in.