Media owners and agencies will be able to view incremental reach of BVOD audiences when added to web and app audiences across all devices.

US pay-TV penetration will drop below 50% this year.

The brand is targeting specific audiences in north-west Barb region.

The move seeks to minimise fraud by ensuring ads are being seen by real people.

Duncan, who has been CEO of UK publishing unit since 2020, will be replaced by Helen Morris and Steve Prentice.

The measurement company announced the global roll-out of Nielsen One in October 2023.

At a Bloomfest panel, executives from across the media industry discussed the importance of learning and how to support others.

The UK OOH market is forecast to grow by 6.5% this year, according to a GroupM report.

Headcount will reduce by 18% as the broadcaster plans to leave Horseferry Road HQ as part of new five-year strategy.

UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.