colspan=”3″>2002 Ad Spending Forecast Comparisons 

Below is a comparison of the most recent set of ad growth forecasts for 2001 and 2002, by country and region. The consensus growth for the UK this year is -3.1%% and 0.7% respectively. North America comes in at -5.9% for 2001 and -0.5% for 2002. Zenith Media and ABN Amro ad growth forecasts  ÂÂ… Continue reading 2001/2002 Advertising Growth Forecast Comparisons, By Country/Region

Early media buying estimates from trade journal Media Week are indicating that ITV’s advertising revenues will be down by more than 20% in January next year. Year on year in September, revenue was down 18.7% and in October it declined 11.9%, according agency estimates compiled by MediaTel.co.uk. ABN Amro says that if the Media Week… Continue reading Early January Buying Indicators Put ITV Revenue Off 20%

The UK’s largest newspaper publisher, Trinity Mirror, this morning confirmed that advertising conditions have continued to deteriorate since 11 September, with national revenue declines of 10.1% and 20.7% in October and November respectively. The company says that it expects December’s figures to be much the same, losing the company the traditional Christmas boost to ad… Continue reading Trinity Mirror Misses Out On Christmas Bonus

The growth in worldwide advertising expenditure is set to remain above 6% for the next three years, according to new forecasts published by global advertising group, Zenith Media. In 2000, growth is expected to accelerate to 6.5%, with levels in 2001 and 2002 holding above 6%. North America is set to be the fastest-growing region… Continue reading Worldwide Adspend Growth To Stay Above 6%

Robert Coen, director of forecasting at Universal McCann has released his latest ad industry forecasts for the US in which he forecasts that consumer media ad revenue will fall by 8.1% in 2001 and grow by 2.7% in 2002. Coen commented that 2001 “has been a year when problems were not foreseen and when things… Continue reading US Advertising Performance ‘Dismal’ In 2001, Says McCann’s Robert Coen

Press reports this morning suggest that Rupert Murdoch is considering a takeover of Germany’s largest commercial TV broadcaster Kirch Gruppe. The FT reports that sources close to Murdoch claim he is keen on making the deal, exploiting the ‘put’ option in his contract with Kirch (see BSkyB To Hold Off Sale Of Kirch Stake, Say… Continue reading Murdoch Rumoured To Be Interested In Kirch Takeover

In its pre-close trading statement, released this morning, European TV group RTL announced that full year earnings were expected to be some 35-40% lower than 2000 totals, due to the increasing deterioration in the European advertising market. Since the group announced interim results in September (see RTL Postpones Float As Results Are Hit By Ad… Continue reading RTL Statement Signals Further Decline In European Ad Market

Anglo-Dutch publishing group, Reed Elsevier, today restated that it is on track to deliver double digital adjusted earnings per share growth this year, despite the deterioration in global economic conditions. Business to business publishing, particularly in the technology sectors, has been badly affected by the economic downturn; the Science & Medical, Legal and Education markets… Continue reading Reed Elsevier On Target For Double-Digit Earnings, Despite Tough B2B Market

Total UK advertising expenditure is set to fall slightly next year, by 1.0% to £9.6 billion, according to the latest growth forecasts from Media Planning Group (MPG), compiled last month. Whilst this is still negative growth, it represents a palpable slowing of decline, from the 7.6% fall expected by the close of 2001. These figures… Continue reading Media Planning Ad Forecasts For 2001 And 2002 Are At The Low End