New data from Jupiter MMXI reveals that traditional consumer brands are not exploiting the potential of the Internet, despite a continually growing online population who are spending more and more time online each month. Jupiter analyst Staffan Engdegard says that this is because the internet lacks the mass-market reach of TV or radio and brand… Continue reading Brand Marketing Must Improve To Exploit Potential Online Audiences
ARCHIVE ▸ The Media Leader Staff
Outdoor spending in the US bucked the downturn to grow 2% in Q1 2001. Whilst this is hardly a huge increase, it is significant coming at a time when total ad spend for the period dropped by 5.5%. The Outdoor Advertising Association of America (OAAA) reports that outdoor spending in the US grew to $1.25… Continue reading US Outdoor Revenues Grow In Q1 2001
According to a new report, eBanking Technology In Europe 2001, by Datamonitor, 75 million Europeans will be making use of internet banking by 2005. By the end of 2000 there were just 23 million customers using ebanking via their PC and this will treble by 2005 according to Datamonitor. After a cautious beginning, Datamonitor’s research… Continue reading 75 Million Europeans Will Be eBanking By 2005, Says Datamonitor
Cordiant Communications, owners of Bates Worldwide, today released interim results revealing pre-tax profits of £22.1m. Although this was an increase of 27%, growth for the period fell below analysts’ forecasts and press reports this morning predict global job losses within the group. In a statement in June, Cordiant announced that the global ad downturn would… Continue reading Cordiant Prepares To Cut More Jobs As Profits Fall Flat
CMR, the strategic advertising and marketing arm of Taylor Nelson Sofres, has released its mid-year forecasts for US ad spend in 2001. In June, figures from CMR revealed that Q1 ad spend had dropped by 5.2% on the previous year (see Forecasts) and this decline is reflected in the outlook for 2001. 2000 vs 2001… Continue reading US Ad Spend Will Drop By 2% This Year, Says CMR
The US online population is still growing according to recent figures from the TR.com Online Census. Figures for Q2 2001 show that US households online now number 70.7 million, a 3% rise on Q1 and a reversal of the decline seen in the period to March 2001. Online Growth by Access Technology Technology Customers Growth… Continue reading US Online Population Continues To Grow
The latest Technographics Report by Forrester Research forecasts that the next five years will see the French online landscape change considerably as French consumers enjoy multichannel access. Currently Minitel users still outnumber all other forms of access. “Minitel has held sway in France for the last two decades – some 15 million French consumers (33%)… Continue reading French Online Landscape Will Diversify, Says Forrester
Advertising revenues for radio have ‘stabalised’ according the US Radio Advertising Bureau (RAB) yet figures for June reveal a drop of 8% year on year. Combined local and national revenues for radio fell by 8%, local spend dropped by 4% while national declined 20% when compared with June 2000. In the year to date, local… Continue reading US Radio Ad Revenues Decline As Market ‘Softening’ Ends
By 2002, 68% of Interactive Digital Television (iDTV) application developers will be using Microsoft ‘middleware’ platform says Strategy Analytics. This represents a significant rise from the current share of 38% and suggests that Microsoft’s dominance of the software market may not be limited to PCs. The survey, which involved leading developers working on over 200… Continue reading Microsoft Will Play Key Role In iDTV Developing
The number of blue collar workers using the internet is growing, according to a report by Continental Research. The research shows that internet usage is “taking a firm hold” in 2CDE households, the demographic of which tends to be older people who work in blue collar occupations and have less exposure to PCs and the… Continue reading ‘Blue Collar’ Web Use Rises