According to the Publishers Information Bureau, total US magazine revenue fell again in November to $1,582,558,240 – an 11.2% decrease on last year. Advertising pages were down 17.3% on last year to 23,053. Advertising revenue for the year to date decreased 4.3% on the same period 2000 at $14,907,644,194 and ad pages were 219,554, down… Continue reading US Magazine Revenues Tumble Further In November
ARCHIVE ▸ The Media Leader Staff
German media giant, Kirch Group, is reportedly facing a financial crisis if the Dresdner Bank calls in a loan repayment, as expected, of around E500 million. The deadline for the loan is officially the end of this year, although credit is often extended. However, the reports suggest that Dresdner will not be allowing an extension… Continue reading Kirch Group Faces Financial Crisis, Say Reports
Vivendi Universal may be able to put together a global cable and television production business, using the entertainment arm of the USA Networks media company, press reports are suggesting today. Jean-Marie Messier, chairman of the French group Vivendi, is said to be in discussions with Barry Diller, his opposite number at USA Networks, about carving… Continue reading Vivendi May Take USA Networks’ Cable And TV Businesses
In its annual report on the UK, the International Monetary Fund (IMF) says that the UK economy has fared better than most in the current global slowdown as a result of a “prudent and predictable fiscal policy”. Unemployment is now at its lowest level for 25 years and Gordon Brown’s recent pre-budget report (PBR) is… Continue reading UK Economy ‘On A Steady Course’ Says IMF
Online marketing has become a ‘critical element’ in the European marketer’s mix, according to a research report from DoubleClick, published this month. The European Digital Marketing Survey looked at the use of online marketing tools in France, Germany, the UK, Spain, Italy and Scandinavia. It found that the UK leads the way in the adoption… Continue reading UK Leads Europe In Online Marketing Usage
Regional newspaper publisher Johnston Press has this morning released a pre-close trading update which boasted profits in the ‘top range of market estimates’ and a growth in ad revenue of 1.6%, compared to to the same period 2000. Growth of 3.6% in ad revenue for the period to June 2001, boosted by a 13% rise… Continue reading Johnston Press Bucks Advertising Trend With Positive Growth For 2001
Latest figures from CMR, released yesterday, show that advertising spend for all media in the US fell by 7.8% for the period to September 2001. Clearly feeling the impact of $313.2 million worth of lost ad revenue in the week following the terrorist attacks, television was a major casualty although print media also shows significant… Continue reading US Ad Spend Freefall Continues In Q3
According to eSpending data from Goldman Sachs, Harris Interactive and Nielsen//NetRatings, the average American spent $77 online in the week following Thanksgiving. Average weekly online spending per person has increased steadily since the beginning of November and the number of internet users who bought online increased to 18% percent for the last week in November,… Continue reading US Online Consumer Spending Rises As Holiday Spending Rush Begins
The UK’s largest newspaper publisher, Trinity Mirror, this morning confirmed that advertising conditions have continued to deteriorate since 11 September, with national revenue declines of 10.1% and 20.7% in October and November respectively. The company says that it expects December’s figures to be much the same, losing the company the traditional Christmas boost to ad… Continue reading Trinity Mirror Misses Out On Christmas Bonus
colspan=”3″>2002 Ad Spending Forecast Comparisons
