The long-term growth factors for the internet industry will continue to drive development of the Net marketplace, even though current market conditions will temporarily hinder their near-term effects, according to a new report from Jupiter Media Metrix (JMM). According to a new Jupiter report, the key long-term drivers that initially made the internet so promising… Continue reading Internet Growth Prospects Remain Despite Dotcom Downturn, Says JMM
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colspan=”7″>UK Households with Broadband Access (m)
Recent reports point to a bright outlook for internet advertising as spending on online ads increases. Nielsen//Netratings reported recently that in June 2001, the top advertisers in the US spent $143 million on online campaigns with financial services companies dominating this group. “The financial ads are an example of the current trend in the world… Continue reading Bright Outlook For Internet Advertising
Figures released by the Advertising Association (AA) show a buoyant year for business to business (B2B) publishers last year, according to the PPA. The AAÂ’s 2001 Advertising Statistics Yearbook shows that classified ad revenues in business magazines increased by 10.9% year-on-year during 2000 and advertising revenue as a whole increased by more than 3%.
ABN Amro has upgraded its rating on satellite broadcaster BSkyB from Add to Hold this morning, saying that it has ‘excellent fundamentals’ which are offset by potential technical and regulatory risks. This, says the broker, positions Sky as an ‘interesting dilemma’. BSkyB’s shares have underperformed the market by around 13% in the year to date… Continue reading ABN Sees ‘Interesting Dilemma’ In BSkyB
Digital Broadcasting Company (DBC), parent group of the u>direct pay-TV service, has gone into liquidation, according to reports. It is thought that financial backers, which include Pearson and News Corp, were unwilling to put any more cash into the business. U>Direct, which launched in June 1999, broadcast a range of sport and movie pay-per-view services… Continue reading U>Direct Parent Goes Into Liquidation
NTL has confirmed that it now has 1m digital subscribers and is on track to meet its target of 1.25m by the end of the year. The announcement establishes NTL as a serious contender to ITV Digital which recently rebranded from ONdigital in an attempt to attract viewers. NTL recently announced it expects to achieve… Continue reading 1 Million Now Subscribe To NTL Digital
Global advertising and communications group, WPP, has acquired Forward, a UK contract publishing company which specialises in direct customer communications programmes, for an undisclosed sum. Forward’s clients include Tesco, Egg, British Airways Holidays and Halifax. It reported revenues of £23.2 million in the year to 31 March 2001 and had net assets of £2.1 million… Continue reading WPP Acquires Forward
In their recent report Game On: Sports Investment For European Media Companies, PricewaterhouseCoopers reveals the importance of professional sport to large European media companies and suggest means of exploiting revenue streams and other commercial opportunities from popular European spectator sports. Sport, says PWC, is not a passing fad and its popularity will not diminish making… Continue reading Sport May ‘Form The Bedrock’ Of Media Companies’ Long Term Strategy, Says PWC Report
Forrester Research has published the Media Buyers’ Table – a source designed to provide UK media planners and buyers with a set of metrics that will enable them to implement more targeted and successful online marketing campaigns. The Media Buyers’ Table uses data collected on websites that participate in Forrester’s online consumer research survey, the… Continue reading Forrester Offers UK Media Planners Internet Metrics Resource