March was a tough month for UK commercial broadcasters, with some hefty declines in revenue across the board.
ARCHIVE ▸ The Media Leader Staff
In the short video, hear from Vizeum’s Tia Castagno, Publicis’ Dom Boyd, AMV BBDO’s Craig Mawdsley and Karmarama’s Will Collin.
Ezoic’s chief customer officer, John Cole, explains in depth how new technologies can help monetise audiences – and what he thinks publishers should be doing to fight back.
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest AA/Warc Expenditure Report. Here, experts from around the media industry dissect the findings.
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest Advertising Association/WARC Expenditure Report.
The study also reveals that 17% of pirated streaming platform users have already cancelled at least one paid-for TV service.
March was a reasonably static month for newspaper circulations with most dips and gains very slight compared to February. The yearly picture was much worse for many titles, however.
Join senior media and creative planners, clients, media owners, data business and programmatic companies as they debate the role of the planner in an increasingly automated business.
Experts from Bloomberg, Mindshare UK, Sky Media, Times Newspapers, Impact Radius, MC&C, Jaywing, Total Media and Primesight give their thoughts on what the latest IPA Bellwether results mean for the media industry.
UK marketers have revised their budgets up in Q1 2017, with significant growth recorded in internet and main media advertising categories.
