The deal has enabled MediaMath to integrate Grapeshot’s contextual pre-bid products onto its advertising platform, making it safer for brands to operate online.

The deal should strengthen The Trade Desk’s ability to help advertisers target consumers across multiple devices.

Following the departure of ITV’s commercial content director, Gary Knight, the broadcaster has this week promoted Claire Heys to the new role of brand partnerships & content director.

Paid social media advertising is growing fast, but as the channel matures the way marketers think about it needs to change, according to experts.

Digital-only newsbrand the Independent saw traffic to its website dip -10.1% in September – a loss of more than 660,200 unique daily browsers compared with the previous month.

The Gold Standard has three fundamental aims: to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.

UK marketing budgets are ‘paralysed’ by economic uncertainty, according to the latest IPA Bellwether report. Here, experts from Total Media, Google UK, Jaywing, Exterion, MEC, MC&C and News UK give their thoughts on the findings.

Fagan will take up her new role in November after a handover from Simon Litherland, chief executive of Britvic and ISBA’s current president.

Mobile currently accounts for 57% of average daily internet consumption in the UK, 13 percentage points behind the global average, with a rise to 64% expected in 2018.

Following the appointment of Chris Forrester to the newly created role of chief revenue officer, the publisher has hired Aki Mandhar as chief operating officer.