Experts from around the UK media industry react to the findings of the latest adspend report from AA/Warc – with views from Google, Media iQ, MediaCom and Fetch.

Net advertising revenue was down 8% in Q2 from £838m to £769m, however this was an improvement on the first quarter’s 9% decline and was offset by a 7% boost in revenues for ITV Studios at £687m.

The company has also announced the relocation of its chief operating officer, Paul Silver, to New York from its London headquarters.

Are we taking a step closer to becoming cyborgs? We’re certainly getting much more intimate with technology after a company in the US announced it will install microchips in its employees.

Mungo Knott, the current marketing and insight director, has been appointed to the newly-created role of director of insight and innovation.

Channel 4 has announced Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of the 2017 Great British Bake Off, set to return to screens this autumn for the first time since being poached from the BBC.

The Evening Standard and Metro enjoyed big boosts to their web traffic in June – up 20.5% and 17.7%, respectively.

The Guardian’s circulation was up 3.8% in June, while the Observer was up 8.6%.

Experts from Mindshare UK, Bloomberg, MC&C, News UK, Exterion, Google, Posterscope, Jaywing and Transform give their thoughts on what the latest IPA Bellwether results mean for the media industry.

However, while an increase in internet budgets in Q2 2017 has fuelled growth in overall marketing budgets, rising wider economic uncertainty has had a noticeable impact on companies’ financial prospects.