Rubicon Project is to become Mediaocean’s automated guaranteed partner for its direct advertising business.
ARCHIVE ▸ The Media Leader Staff
Known as ‘The Connies’, the awards are held in celebration of those pioneering new advertising, technological and commercial opportunities in the connected industry.
Running for six weeks, the Newsworks campaign aims to remind people of the ‘unique role’ newspapers play in setting the national agenda and influencing opinion formers.
Launching in the UK in September, the 24-hour channel will be programmed, developed and produced in-house by Vice’s creative team, and the channel will be available for all Sky TV customers in their basic TV subscription packages.
Robert Marshall joins from Rocket Fuel to head up Maxus’ programmatic arm.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The module, available to Mediatel Connected subscribers, offers postcode level reports, doordrop planning data, a pricing calculator, consumer research and case studies.
Ebiquity has hired Collective’s former digital strategy director, Tim Hussain, as head of digital.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Will it attract and retain advertisers? Experts from Carat, Total Media and MC&Cgive their verdicts on Trinity Mirror’s new cut-price tabloid.