Research from the7stars found that UK news readers are both ‘confused’ and ‘resigned’ to the fact that they need to be able to establish the veracity of news themselves.
ARCHIVE ▸ The Media Leader Staff
Globally, people will spend an average of 122 minutes a day accessing the internet on mobile devices.
40% of British adults now trust politicians more than the media, making it “extremely troubling” for news platforms to maintain credibility, says Trinity McQueen report.
Dino Myers-Lamptey, head of strategy at the7stars, responds to Comscore’s viewability development – and explains how we should advance the debate.
The advertising industry is thinking about viewability all wrong – and it’s time to reshuffle priorities, says Comscore’s CEO Gian Fulgoni
ITV recorded a 4.4% revenue increase in April to just short of £118.6 million.
After a bad year, Comscore’s co-founder and CEO, Gian Fulgoni, explains why things are finally looking up for online ad measurement.
15 million Brits are twice as likely to visit newspaper websites in the final two weeks before the General Election on 8 June, according to a new study by Teads.
The female-focused online magazine has also announced a number of new commercial hires.
Behavioural science, machine learning, connected data and cross-device measurement are just some of the issues to be tackled at the 2017 Connected Consumer Conference next month.
