August 2017 latest ABC data shows mixed fortunes for the newspaper market.

Express.co.uk had a successful August, according to the latest ABC results, up nearly 17% period on period to 2.6 million daily average unique browsers, following on from last month’s good increase.

Innovation in adtech takes a new turn at the annual digital marketing event.

The agency has appointed Julia Connaughton to the role of head of digital while Chris Gilfoy has been named stategy director.

The publisher confirmed it was in talks with owner Richard Desmond to buy 100% of Northern & Shell’s publishing assets, including OK! magazine, the Sunday Express, and Daily Star Sunday.

Dubbed Audience Insights, and currently in beta, the tool lets advertisers tap into a global dataset of online consumer behaviour, enabling them to build a real-time picture of their audience and plan targeted ad campaigns.

Mark Grether, previously the company’s executive chairman, has been named CEO, while Randy Wootton, who had been the CEO of Rocket Fuel since 2015, will become a special advisor to Sizmek.

Deal comes hot on the heels of its RadiumOne acquisition earlier in the summer and will create one of the largest independent digital video ad marketplaces in the world.

Local news publisher co-operative 1XL as launched a dedicated audience development division this week, to be headed up by former Local World and Telegraph executive Richard Underwood.

MEC has this week appointed Andy Francos as head of organic performance at its Wavemaker division, tasked with boosting the agency’s organic offering and performance measurement.