UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest AA/Warc Expenditure Report. Here, experts from around the media industry dissect the findings.
ARCHIVE ▸ The Media Leader Staff
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest Advertising Association/WARC Expenditure Report.
The study also reveals that 17% of pirated streaming platform users have already cancelled at least one paid-for TV service.
March was a reasonably static month for newspaper circulations with most dips and gains very slight compared to February. The yearly picture was much worse for many titles, however.
Join senior media and creative planners, clients, media owners, data business and programmatic companies as they debate the role of the planner in an increasingly automated business.
Experts from Bloomberg, Mindshare UK, Sky Media, Times Newspapers, Impact Radius, MC&C, Jaywing, Total Media and Primesight give their thoughts on what the latest IPA Bellwether results mean for the media industry.
UK marketers have revised their budgets up in Q1 2017, with significant growth recorded in internet and main media advertising categories.
W Magazine’s Edward Enninful replaces Alexandra Shulman, who stepped down in January after 25 years in the role.
Blackwood Seven, the media platform that uses artificial intelligence to make planning and buying decisions, has appointed Elliot Parkus as UK managing director.
Chapman replaces Jen Smith who became global creative director in September.
