The advertising industry is thinking about viewability all wrong – and it’s time to reshuffle priorities, says Comscore’s CEO Gian Fulgoni

ITV recorded a 4.4% revenue increase in April to just short of £118.6 million.

After a bad year, Comscore’s co-founder and CEO, Gian Fulgoni, explains why things are finally looking up for online ad measurement.

15 million Brits are twice as likely to visit newspaper websites in the final two weeks before the General Election on 8 June, according to a new study by Teads.

The female-focused online magazine has also announced a number of new commercial hires.

Behavioural science, machine learning, connected data and cross-device measurement are just some of the issues to be tackled at the 2017 Connected Consumer Conference next month.

49% of Brits are willing to pay more for a brand that supports a cause which is important to them, according to a recent study by MediaCom.

Prime members will be able to add individual subscriptions for a monthly fee, with channels including Discovery, Eurosport and ITV Hub+ – plus a list of much more obscure channels such as Hopster, Shudder and Heera.

The research, carried out by Mediavest Spark, also shows that one in 10 would be willing to pay more than £1,000 for a robot.

The former director of data and industry programmes for the IAB ­will act as an advisor on issues such as viewability, brand safety and ad fraud.