Experts from Mindshare UK, Bloomberg, MC&C, News UK, Exterion, Google, Posterscope, Jaywing and Transform give their thoughts on what the latest IPA Bellwether results mean for the media industry.
ARCHIVE ▸ The Media Leader Staff
However, while an increase in internet budgets in Q2 2017 has fuelled growth in overall marketing budgets, rising wider economic uncertainty has had a noticeable impact on companies’ financial prospects.
Collectively, Sizmek and Rocket Fuel service more than 20,000 advertisers and 3,600 agencies to global audiences in over 70 countries.
A new report conducted by the Advertising Standards Authority has concluded that stronger regulation is required to limit the negative impacts of ads that feature stereotypical gender roles.
The move follows Hearst UK’s decision to merge its Lifestyle & Homes titles into a new division.
Time Inc. UK’s recently launched TV production arm, TI Productions UK, has secured its first commission – a 30 minute documentary for BBC Three.
The seven-year contract is the single biggest roadside agreement in the UK and gives Primesight the exclusive rights to develop advertising panels on roadside-facing railway land across the country.
From 18 July, Sky Sports is expanding its service with 10 new channels – including dedicated channels for Premier League football, cricket, golf and Formula One – at no extra cost.
Mobile display continues to drive investment with the highest growth at 64.3%, according to new figures from the IAB and IHS Markit.
Sir Martin Sorrell takes “appropriate measures” on his own IT staff.
