Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
ARCHIVE ▸ The Media Leader Staff
Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home ad contract over the next five years.
After a rather static February, March was a solid month for commercial terrestrial channels – all were up, with some substantially.
Hearst US’s Hayley Cochrane is to join the publisher’s UK team as head of digital sales.
ISBA, which represents 450 major brands, including Unilever, Coca-Cola and Santander, consulted with lawyers and media experts on issues advertisers felt had “undermined” trust between clients and agencies.
DCM has announced the promotion of Davina Barker to sales director amid a wider restructure.
The deal will allow advertisers to target audiences online and from taxi rooftops based on their location.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The appointments come following chairman Jean-François Decaux’s decision to hand over his duties after three years directly running the business.
Digital helped drive a 7.5% increase in UK advertising spend in 2015.