It is the first tenure-based loyalty programme in the UK TV and broadband sector.
ARCHIVE ▸ The Media Leader Staff
As Rajar publishes its second quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
As Rajar releases its second quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.
In an average week, digital listening accounts for 503 million hours; DAB has a 71% share of digital listening hours, digital TV 11% and online 18%.
New research from Google and Ipsos Mori reveals that 93% of smartphone users engage with apps they’ve installed themselves, using on average 30 apps per month.
Between April and June 2017, the proportion of banner ads in the UK meeting minimum viewability guidelines increased from 47% to 51% – the highest recorded figure since Q1 2016 when it was 54%.
Combined, Discovery and Scripps will have nearly 20% share of ad-supported pay-TV audiences in the US.
After reducing its digital advertising activity, P&G’s finance chief said: “we didn’t see a reduction in the growth rate….what that tells me is that the spending we cut was largely ineffective.”
Experts from around the UK media industry react to the findings of the latest adspend report from AA/Warc – with views from Google, Media iQ, MediaCom and Fetch.
Net advertising revenue was down 8% in Q2 from £838m to £769m, however this was an improvement on the first quarter’s 9% decline and was offset by a 7% boost in revenues for ITV Studios at £687m.
