Ethnic minority groups are at the forefront of digital communications in the UK, with high levels of mobile phone, internet and multichannel television take-up, according to new research from Ofcom. However, the research also reveals that despite this, many people from ethnic minority groups lack confidence finding content online and are concerned about content delivered… Continue reading Ethnic Minority Groups Lead The Way On Digital Device Take-Up

The latest forecast from Magna Global predicts that US DVR subscriber households will reach 42.7 million (36% of TV households) by the end of 2012. This is up from the company’s previous estimate of 27.2 million (24% of TV households) as of the end of the second quarter of 2008. By 2012, Magna expects that… Continue reading US DVR Subscriber Households To Reach 42.7m

New research suggests that advertisers need to have a more integrated marketing approach to new car buyers.According to research, despite the constant stream of expensive car ads on TV, recommendation from friends, family and colleagues is the real reason people plump for one model over another.The survey of more than 3,000 people, conducted by G2… Continue reading Integrated Marketing Approach Needed For Car Buyers

JCDecaux has confirmed it is in talks about a possible merger with News Corp’s Russian-based outdoor advertising arm, News Outdoor. The deal, which is expected to be worth around £570 million, would see JCDecaux race ahead of its rival Clear Channel Communications to become the world’s largest outdoor advertising company. Rupert Murdoch has reportedly been… Continue reading JCDecaux And News Corp In Talks To Create World’s Largest Outdoor Firm

WPP Group is set to extend today’s deadline to TNS shareholders, extending its takeover approach for another two weeks. Sir Martin Sorrell’s communications and advertising group is likely to extend its deadline until the end of September, following the European Commission’s decision to extend its investigation into the deal on 3 September, said Media Week.… Continue reading WPP To Extend TNS Offer Deadline

David Jensen joins Planet Rock in October with a new Sunday morning show Another Dimension, while US DJ Darren Redick will take over the afternoon shifts from 2pm-6pm.Also joining the station is Joe Bonamassa, whose show – airing Sunday nights at 11pm – will feature music with a blues edge.Jensen said: “I’m really looking forward… Continue reading Planet Rock Announces New Additions To Weekend Line-Up

Mobile providers looking to boost their revenues through content downloads and advertising are in for a rough ride, according to a new study by market researchers TNS. While the vast majority (56%) believes that content downloads to mobile phones should be free of charge, there is a growing number of consumers that are so averse… Continue reading Ad-Averse Mobile Users Will Pay To Avoid Advertising

New research from Hearst Digital has found that more women over 45 are using the internet once a day than those aged between 16 and 24. The We Know Women Online survey also found that a large majority of women (85%) use the internet daily, with the 25 to 34-year-old age group being the most… Continue reading New Research Looks At Women’s Online Habits

Express Newspapers is to cut more than 70 editorial roles across the Daily and Sunday Express in an effort to cut costs. The jobs, almost exclusively editorial production jobs, are going as the two papers introduce a new editorial systems that will see reporters putting their copy straight onto the page without being checked by… Continue reading Express Newspapers To Cut 70 Editorial Jobs

Charles Allen, former ITV chief executive, has joined the board of Virgin Media, taking on his second non-executive directorship in the TV industry this week. On Monday, Allen joined Big Brother producer Endemol as a non-executive director (see Charles Allen To Make TV Industry Return). The ex-chief executive of ITV, who resigned from the broadcaster… Continue reading Charles Allen Joins Virgin Media Board