An analyst’s report has cut WPP’s profit forecast for 2010 by around 32%, predicting that marketing companies will take longer to recover from the economic crisis. The Collins Stewart report has downgraded the global advertising and marketing company’s forecast earnings by 15% in 2009 and by as much as 32% in 2010, compared to current… Continue reading Analyst Report Cuts WPP’s Profit Forecast 32%

Yesterday saw a cross-industry summit held in London to assess the future of the Joint Industry Committee for Internet Measurement Systems (JICIMS), the company established to create an industry standard planning system.The results of delegate research in advance of the summit and in a breakout session on the day endorsed views expressed by speakers at… Continue reading JICIMS Summit Gives Green Light To Pursue Online Research Currency

By 2013, 47% of European broadband subscriptions will use mobile networks and nearly a quarter of broadband-equipped sites will use mobile-only, according to a new forecast from Analysys Mason. The speed of take-up of broadband via mobile USB modems has surprised many in the fixed broadband business – and the early indications, said Analysys, are… Continue reading A Quarter Of Broadband Homes To Be Mobile-Only By 2013

US online ad prices declined overall this past year by 27%, according to new findings from online publishing service provider PubMatic. It also found that small sites continue to command better pricing for eCPMs, now at $0.61 on average in Q3, but that these price levels have been declining quarter-to-quarter in 2008. eCPMs for large… Continue reading US Online Ad Prices Decline

Pearson, owner of the Financial Times, has reported an 11% year on year rise in total revenues for the first nine months of 2008. The group also enjoyed a 1% increase in advertising revenue over the same period, rising above the general downward trend that the newspaper sector has seen in its recent financial results.… Continue reading Pearson Enjoys Revenue Rise

Channel 4 is launching targeted advertising via one of the UK’s main IPTV services, Inuk.A deal between Packet Vision, an IPTV ad technology provider, Channel 4 and Inuk Networks’ Freewire IPTV service means that targeted ads will be carried around Channel 4 content on the IPTV network, according to a report on Brand Republic.The Freewire… Continue reading Channel 4 Launches IPTV Targeted Advertising

In September, a forecast from PricewaterhouseCoopers predicted that although UK online adspend will post double digit growth this year, it is likely to fall as the economic downturn takes effect. Citing Advertising Association data, PwC said that total UK online ad spend growth will slow to about 20% in 2008 – a slowdown of 18… Continue reading INSIGHTanalysis: Media Healthcheck – September 2008

Talks have collapsed between JCDecaux and News Corporation over a $1 billion (£750 million) deal which would have seen the outdoor giant merge with News Corp’s outdoor business, News Outdoor Group (see JCDecaux And News Corp In Talks To Create World’s Largest Outdoor Firm). The deal would have created the world’s largest outdoor company, overtaking… Continue reading JCDecaux And News Corp End Ad Discussions

The future of a joint industry research currency for online is likely to be much clearer after an invitation-only IPA event on Wednesday.In March 2008, JICIMS, the Joint Industry Committee for Internet Measurement Systems, issued a Request for Proposals (RFP) to research companies as a first formal stage in the tendering process for its first… Continue reading Important Week For Online Research Currency

The IPA’s latest Bellwether survey published today has found that in Q3 annual marketing budgets were revised down to the greatest extent ever recorded in the survey’s nine year history. The cut was the fourth successive quarterly reduction in spend and points to a marked deterioration in business conditions since the summer. The latest downward… Continue reading Q3 2008 Bellwether Report: Marketing Budgets Cut Again