Interpublic Group has reported 17.6% growth in UK ad revenue in the third quarter. UK revenue was $158.2 million in Q3, up from $134.5 million last year. Interpublic’s total revenue was up 15.3% to 776.2 million, from $673.2 million for the same period last year. Continental Europe enjoyed revenue growth of 15.8% year on year… Continue reading Interpublic Reports UK Ad Revenue Growth

Mobile advertising is set to become a mainstay of UK marketing plans over the next two years despite a current disconnect between usage and understanding of the medium, according to the latest research from the IAB. The IAB’s Mobile Council surveyed 115 agencies, media planners, creatives and advertisers and found that 62% of respondents foresee… Continue reading Mobile Advertising To Become UK Marketing Mainstay

Nielsen Online reports that 12-17 year olds in the US are accustomed to less online advertising on the websites they visit than adults of all ages. An analysis of US online advertising clutter showed that internet user 65+ were exposed to the most clutter, while kids 2-11 experienced the least. Since websites designed for children… Continue reading US Youngsters Accustomed To Less Online Advertising Than Adults

Specific Media and MSN lead the rankings in the IPA’s fourth Digital Media Owners Image Survey, published today.As well as coming first in the statement: “My overall experience of dealing with this supplier is a good one”, Specific Media (formerly Adviva) tops the media owner rankings in respect of basic ‘hygiene’ service-related variables including having… Continue reading Specific Media And MSN Top IPA Digital Media Owners Survey

Dennis Publications is to publish a digital recipe magazine for Waitrose, Waitrose Seasons LIVE, launching in January 2009.The magazine will be emailed to over four million male and female customers by utilising a combined database of Waitrose customers, Dennis Publishing’s reader database and other relevant UK consumers.Waitrose will distribute two different versions of the magazine:… Continue reading Dennis To Publish Waitrose Digital Mag

Titan Outdoor has retained the advertising contract for the Bullring shopping centre in Birmingham after a competitive pitch. Titan, which has held the contract for the past five years, is believed to have retained the contract after a pitch involving CBS Outdoor. The contract includes 130 six-sheets at the Bullring, some of which will be… Continue reading Titan Retains Bullring Advertising Contract

Aegis Group enjoyed organic revenue growth of 7.3% for the first nine months of the year, according to a trading update released today. Organic revenue growth at Aegis Media for the first nine months was 8.8%, with Aegis Media UK seeing a small organic revenue decline in September. Aegis said that this reflected in part… Continue reading Aegis Reports 7.3% Organic Revenue Growth

Publicis Groupe’s revenue was €1,105 million during Q3, down from €1,122 million in Q3 2007, although Publicis said that, adjusting the figures to take into account the drop in the values of the pound and dollar, it showed organic growth of 3.9% globally. In Europe, organic growth was up 0.9% over the same period last… Continue reading Publicis Reports Q3 Organic Revenue Growth

GMTV’s pre-tax profit rose by £6 million in 2007, as a result of including £12.3 million of revenue from its controversial phone competitions. Revenue, excluding exceptional turnover, was £68.8 million down 8% year on year. The company said the inclusion of the phone revenue was the “principal factor” operating profits rose to £21.736m, compared with… Continue reading GMTV Reports Rise In Pre-Tax Profits

Aegis has acquired the Malaysian digital agency IF for an undisclosed amount. IF, based in the Malaysian capital of Kuala Lumpur, specialises in creative, multimedia design and build, and online media planning. Its clients include Heineken and Discovery Networks International. The agency will be the first dedicated Malaysian office for Aegis’ Isobar network, offering digital… Continue reading Aegis Acquires Malaysian Digital Agency