Broadband services continue to be in high demand, attracting millions of new subscribers worldwide each month, according to a new report from In-Stat. Over the past 12 months, approximately 80 million new broadband subscribers signed up for high-speed access to the internet, the high-tech market research firm said. In terms of broadband access technologies, digital… Continue reading 80m New Broadband Subscribers Worldwide In Past Year

UBS media analyst Michael Morris has forecast US advertising spending of $172 billion in 2009, down from $183 billion in 2008. Overall, TV ad spending is expected to drop 8% to $44 billion from 2008. Local TV stations, in particular, will be getting the brunt of the drop said Morris – down 12% to $26… Continue reading US Adspend To Reach $172bn In 2009

More than nine million US households are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, according to new research from The Nielsen Company. Another 12.6 million households have at least one television set that will no longer work… Continue reading Over 9m US Households Not Ready For Digital Switchover

The global organisation for the mobile phone industry, the GSM Association, is to use comScore’s M:Metrics system as it attempts to develop an audience measurement system for mobile media.The GSM Association already is already working with the five major UK mobile networks and ABCe, and with this latest move has now enlisted one of the… Continue reading GSM Association To Use M:Metrics Measurement System

ITV could be fined 7% of its annual net advertising revenue if it gives its public services broadcasting licences back to Ofcom.Under the 1990 Broadcasting Act, PSB licence holders who fail to provide the service they are contracted for face a financial penalty of whichever amount is larger: £500,0000 or 7% of the qualifying revenue… Continue reading Ofcom Could Fine ITV If It Ditches PSB Licences

The sister stations of Sunrise Radio, Time 106.8 and South London Radio 107.3, have been put up for sale.Avtar Lit, founder of Sunrise Radio, said that the loss-making stations do not fit the Sunrise group’s strategy of concentrating on its national and regional assets.“For Sale” signs have been placed on the station’s websites saying “Our… Continue reading Two London Radio Stations Put Up For Sale

Cash-strapped consumers could make severe cutbacks to their outgoings, including dumping their subscription TV services, according to new figures.A survey of 1,000 representative UK consumers polled by customer insight specialist G2 Data Dynamics saw nearly a quarter (23%) of respondents say they would stop subscription TV services.However, only one in ten could live without their… Continue reading Financial Crisis Could See Consumer Cutbacks

Advertisers that combine direct mail with internet search activity are more successful at bringing their brands to life for consumers, according to new research released by Royal Mail. The study, commissioned by Royal Mail to examine the role of posted material in the media mix, demonstrates how direct mail can significantly boost campaigns by enhancing… Continue reading Direct Mail And Internet Search “Bring Brands To Life”

Discovery Communications is launching a new channel brand in the UK following its purchase of a Freeview slot in a competitive auction. The broadcaster, which owns channels such as The Discovery Channel and Discovery Science, will offer the channel free of charge, in a move away from its pay-TV model. It is expected that the… Continue reading Discovery Launching New Channel On Freeview

Google saw a year on year revenue increase of 31% in the third quarter, to $5.5 billion, despite the current economic downturn. Third-quarter profit was also up, by around 26% to $1.35 billion, or $4.24 a share. Google.com grew 34% to 2.7 billion, driven by steady traffic growth. AdSense rose 15% to 1.7 billion. Global… Continue reading Google Enjoys Revenue Increase