Online advertising network ValueClick Media is launching its Precision Behavioural Targeting suite across the UK.The suite contains two products, including Precision Retargeting, an enhanced version of the user retargeting capabilities offered by ValueClick Media since 2005, and Precision Profiles, which uses a predictive algorithm to identify a marketer’s best prospects across hundreds of different consumer… Continue reading ValueClick Media Launches Behavioural Targeting Suite In UK

Bauer Media has signed an exclusive, multi-platform deal with Electronic Arts to promote the release of its new XBOX 360 game, Command & Conquer: Red Alert 3.The six-figure deal, brokered by MediaCom, will see Bauer Media promote the latest instalment of the game on-air, online and in print across its media brand portfolio. The activity… Continue reading Bauer Media Signs Multi-Platform Ad Deal With EA

Clear Channel Outdoor is offering bespoke advertising solutions around Halloween and Bonfire Night.To target the Halloween merchandise audience of children and their parents, Clear Channel has identified three consumer journeys – home, school and shopping – allowing advertisers to select from roadside billboards, high street posters or six-sheet sites at Sainsbury’s stores.Clear Channel added that… Continue reading Clear Channel Offers Bespoke Ads For Halloween And Bonfire Night

WPP chief executive Sir Martin Sorrell has predicted a difficult next 15 months for the UK economy.Sorrell, speaking at a Royal Television Society event held yesterday evening, also said that “the UK has very serious issues”, with regulation and state intervention making it difficult to start and develop a business.He added that “In 2009 financial… Continue reading Sorrell Predicts Difficult 15 Months For UK Economy

Interpublic Group, parent company of Initiative and Lowe, reported 17.6% growth in UK ad revenue in the third quarter.UK revenue was $158.2 million in Q3, up from $134.5 million last year. The group’s total revenue was up 15.3% to 776.2 million, from $673.2 million for the same period last year.Continental Europe reported year on year… Continue reading Interpublic Reports 17.6% Q3 UK Ad Revenue growth

Titan Outdoor has appointed Ged Weston to the new role of national sales director. Weston replaces Stephen Dunn, who is leaving the company, and takes over national sales responsibilities. Weston has been at Titan, previously Maiden Outdoor, since 1999 and has headed specialist sales and trading since 2005. He will be responsible for national agency,… Continue reading Titan Promotes Weston To National Sales Role

Northcliffe Media Group, the regional newspaper arm of the Daily Mail & General Trust, has cut its operating divisions from six to three. Six regional divisions – North East, Midlands, the West and Wales, South West Dailies, South West Weeklies and South East Weeklies – are being merged into three larger regions – Midlands and… Continue reading Northcliffe Media Restructures Operating Divisions

Interpublic Group has reported 17.6% growth in UK ad revenue in the third quarter. UK revenue was $158.2 million in Q3, up from $134.5 million last year. Interpublic’s total revenue was up 15.3% to 776.2 million, from $673.2 million for the same period last year. Continental Europe enjoyed revenue growth of 15.8% year on year… Continue reading Interpublic Reports UK Ad Revenue Growth

Mobile advertising is set to become a mainstay of UK marketing plans over the next two years despite a current disconnect between usage and understanding of the medium, according to the latest research from the IAB. The IAB’s Mobile Council surveyed 115 agencies, media planners, creatives and advertisers and found that 62% of respondents foresee… Continue reading Mobile Advertising To Become UK Marketing Mainstay

Nielsen Online reports that 12-17 year olds in the US are accustomed to less online advertising on the websites they visit than adults of all ages. An analysis of US online advertising clutter showed that internet user 65+ were exposed to the most clutter, while kids 2-11 experienced the least. Since websites designed for children… Continue reading US Youngsters Accustomed To Less Online Advertising Than Adults