A new report from eMarketer predicts that search advertising will claim 60% of online ad spending in the UK for at least the next few years. Search is set to become more and more important, according to eMarketer. In the UK, search advertising has always taken a higher share of spending compared with other formats… Continue reading Search Advertising To Claim 60% Of UK Online Adspend

Mobile advertising in the US will reach $1.9 billion in 2012, according to a new forecast from market research firm Frost & Sullivan. With nearly 85% of Americans using cell phones, operators have a customer base of almost 250 million to be tapped for mobile ad revenues, according to Frost & Sullivan. The report warns… Continue reading US Mobile Advertising To Reach $1.9bn

Daily Mail & General Trust is to combine its national and regional operations, bringing together the newspaper and digital assets of Associated Newspapers and Northcliffe Media under the banner A&N Media. The restructure will see Kevin Beatty, group managing director of Associated Newspapers, become the chief executive of A&N Media, while Michael Pelosi will remain… Continue reading DMGT To Merge National And Regional Operations

UK independent production firm All3Media has acquired Illumina Digital as it expands it multimedia division. Illumina Digital was founded 10 years ago and has created large scale interactive and multiplatform experiences for broadcasters, brands and public institutions across the UK. The company has worked on a variety of cross-media projects, including for the BBC, Channel… Continue reading All3Media Acquires Illumina Digital

More than 27.4 million UK internet users (78% of the total UK internet audience) viewed 3.2 billion videos online in June 2008, according to the latest data from the comScore Video Metrix service. Google Sites, driven by the popularity of YouTube.com, attracted nearly half of all videos viewed online in the UK, followed by BBC… Continue reading More Than 27.4m UK Internet Users Watched 3.2bn Videos Online In June

New research from Ipsos Mendelsohn has found that the top fifth of US households by income spend more time online than the rest of the population. The study also found that as the rich get richer, they stay online for even longer each week. The Affluent Survey focuses on $100,000+ income households, representing about 20%… Continue reading Affluent US Households Spend More Time Online Than Rest Of Population

According to European Interactive Advertising Association (EIAA) research released today, the internet is continuing to prove the medium of choice for advertisers as they seek to maximise ad spend budgets. The research found that 81% of advertisers claim that their allocated online ad spend has grown in 2008 and predict that it will continue to… Continue reading Internet The Medium Of Choice For Advertisers

Ad-funded social networks will provide the bulk of revenues in the mobile user-generated content (UGC) space by 2013, according to a new report from Juniper Research.The report says that the total value of the UGC market – comprising social networking, dating and personal content delivery (PCD) services – will rise from nearly $1.1 billion in… Continue reading Ad-Funded Social Networks To Provide Bulk Of Mobile UGC Revenues

European competition regulators have announced a review into the Google and Yahoo! online search advertising deal, leading the two companies to suspend the partnership. Google and Yahoo! today said that they would temporarily suspend the partnership until both US (see US Regulators Investigate Yahoo!/Google Deal) and EU regulators have examined the deal. The partnership would… Continue reading EU Launches Review Of Google/Yahoo! Partnership

Worldwide media buying spend totalled $399,951 billion in 2007, up 5.6% from 2006, with WPP’s billings increasing by 7%, putting it in first place in the media billings table with a market share of 15.9% or $63,479 billion.The data, from Paris-based research firm RECMA, also shows that Publicis and Omnicom were both up on 2006,… Continue reading Worldwide Media Buying Up 5.6% In 2007