The Daily Mail has launched a beta version of its redesigned website, Mail Online.The relaunched website features content from the main site’s news, sport and showbiz sections and is updated from 9am to 7pm weekdays.The beta version of the new look Mail Online website has been running internally for three weeks but only opened to… Continue reading Daily Mail Launches Beta Version Of Redesigned Website

AOL’s ad network, Platform-A, served ads to 170 million US internet users in March, representing 91% of the total US online population, according to comScore figures for March.Advertising.com, the main component of Platform-A, accounted for the bulk of this reach, with more than 167 million US internet users.Yahoo! Network ranked second with a reach of… Continue reading AOL Is Top US Ad Network In March

Fiver has acquired the rights to online drama, Sofia’s Diary, marking the first time that an online UK-produced show has moved to TV.Sofia’s Diary is a multi-platform series which recently premiered on the social media network, Bebo.Starting from Monday 28th April on Fiver (see Fiver Gets Launch Date), the three minute programmes will be screened… Continue reading Online Show Sofia’s Diary Moves To TV

Five Life is to relaunch on Monday April 28 as Fiver, in an attempt to attract a younger audience.Programming on the rebranded channel will include a new series featuring younger people’s “frank and revealing” views on sex, called Generation Sex.The six-part series will also feature tales of celebrity sexcapades from the likes of Calum Best… Continue reading Fiver Gets Launch Date

News Group Newspapers, publisher of the Sun and News of the World, saw turnover fall by £20 million last year. According to accounts filed at Companies House, News Group’s turnover for the year was £623.3 million, down 3% from £643.3 million in the previous year. “The principal cause of the reduced turnover was a reduction… Continue reading News Group Newspapers Reports Fall In Turnover

4oD, Channel 4’s catch-up service, is to be merged into the broadcaster’s core website, Channel4.com.The move, which is expected to take place next month, will allow Channel4.com users to watch programmes online up to seven days after transmission.It is understood that Channel 4 was originally going to merge the 4oD service into channel4.com once the… Continue reading 4oD To Move To Channel4.com

ITV is partnering with BT to offer its archive on-demand over the internet to international broadcasters.According to a report in Broadcast, BT Media & Broadcast has developed a digital content store for ITV’s archive, based upon its BT Mosaic service.This service will allow ITV to edit programmes for distribution across a variety of networks and… Continue reading ITV To Offer On-Demand Archive Globally

The second part of Waking The Dead was the big winner last night, with a peak of 6.5 million adult viewers giving the show a 29.6% share of the audience.The conclusion to Monday night’s episode had all the twists and turns we have come to expect from the show, and had an average of 6.4… Continue reading Waking The Dead Grabs 6.5m Adults

The much-repeated phrase of Martin Sorrell – that Google is neither friend nor enemy to agencies, but rather a frienemy – seems to have run its course at WPP.Others still embraced it – Maria Louise Francoli, CEO, MPG, said that Google was a threat but a “good threat” from the conference platform at the C… Continue reading No Longer A Frienemy?

Procurement pushed itself well up the agenda at C Squared’s Venice Media Festival – even though many expressed a desire to accept it and just get on.A breakout session devoted to the subject saw ten brief conclusions provided by Douglas McArthur OBE, Planning for Results, to a report commissioned by DDS. Points included:“Sarbannes-Oxley is like… Continue reading Procurement Issues Still Driving A Wedge Between Agencies And Clients