Cash-strapped consumers could make severe cutbacks to their outgoings, including dumping their subscription TV services, according to new figures.A survey of 1,000 representative UK consumers polled by customer insight specialist G2 Data Dynamics saw nearly a quarter (23%) of respondents say they would stop subscription TV services.However, only one in ten could live without their… Continue reading Financial Crisis Could See Consumer Cutbacks

Advertisers that combine direct mail with internet search activity are more successful at bringing their brands to life for consumers, according to new research released by Royal Mail. The study, commissioned by Royal Mail to examine the role of posted material in the media mix, demonstrates how direct mail can significantly boost campaigns by enhancing… Continue reading Direct Mail And Internet Search “Bring Brands To Life”

Discovery Communications is launching a new channel brand in the UK following its purchase of a Freeview slot in a competitive auction. The broadcaster, which owns channels such as The Discovery Channel and Discovery Science, will offer the channel free of charge, in a move away from its pay-TV model. It is expected that the… Continue reading Discovery Launching New Channel On Freeview

Google saw a year on year revenue increase of 31% in the third quarter, to $5.5 billion, despite the current economic downturn. Third-quarter profit was also up, by around 26% to $1.35 billion, or $4.24 a share. Google.com grew 34% to 2.7 billion, driven by steady traffic growth. AdSense rose 15% to 1.7 billion. Global… Continue reading Google Enjoys Revenue Increase

An analyst’s report has cut WPP’s profit forecast for 2010 by around 32%, predicting that marketing companies will take longer to recover from the economic crisis. The Collins Stewart report has downgraded the global advertising and marketing company’s forecast earnings by 15% in 2009 and by as much as 32% in 2010, compared to current… Continue reading Analyst Report Cuts WPP’s Profit Forecast 32%

Yesterday saw a cross-industry summit held in London to assess the future of the Joint Industry Committee for Internet Measurement Systems (JICIMS), the company established to create an industry standard planning system.The results of delegate research in advance of the summit and in a breakout session on the day endorsed views expressed by speakers at… Continue reading JICIMS Summit Gives Green Light To Pursue Online Research Currency

By 2013, 47% of European broadband subscriptions will use mobile networks and nearly a quarter of broadband-equipped sites will use mobile-only, according to a new forecast from Analysys Mason. The speed of take-up of broadband via mobile USB modems has surprised many in the fixed broadband business – and the early indications, said Analysys, are… Continue reading A Quarter Of Broadband Homes To Be Mobile-Only By 2013

US online ad prices declined overall this past year by 27%, according to new findings from online publishing service provider PubMatic. It also found that small sites continue to command better pricing for eCPMs, now at $0.61 on average in Q3, but that these price levels have been declining quarter-to-quarter in 2008. eCPMs for large… Continue reading US Online Ad Prices Decline

Pearson, owner of the Financial Times, has reported an 11% year on year rise in total revenues for the first nine months of 2008. The group also enjoyed a 1% increase in advertising revenue over the same period, rising above the general downward trend that the newspaper sector has seen in its recent financial results.… Continue reading Pearson Enjoys Revenue Rise

Channel 4 is launching targeted advertising via one of the UK’s main IPTV services, Inuk.A deal between Packet Vision, an IPTV ad technology provider, Channel 4 and Inuk Networks’ Freewire IPTV service means that targeted ads will be carried around Channel 4 content on the IPTV network, according to a report on Brand Republic.The Freewire… Continue reading Channel 4 Launches IPTV Targeted Advertising