New research has found that 16-30 year olds in the UK are spending more time online (an average 19 hours per week) than watching TV (an average 15 hours per week). The study, carried out by lifestyle consultancy Tuned In Research, also found that contrary to much commentary from industry heads, online brand engagement has… Continue reading 16-30 year olds spending more time online than watching TV

A segment comprising 16% of the US female online population identified as “Digital Divas” shops more, communicates more and is less likely than other women to ever “unplug” from their digital gadgets, according to a new survey from Microsoft Advertising, Ogilvy Chicago, and Mindshare. Among the Digital Divas group: 22% shop once per day The… Continue reading Study identifies “Digital Divas”

B-2-B media group Emap is to scrap subscription charges around certain websites next year.The company, which was acquired by Guardian Media Group and private equity company Apax earlier this year (see Emap Sells B-2-B to GMG), is abolishing the paywalls around the websites of titles in its Emap Inform business, said chief executive David Gilbertson.Titles… Continue reading Emap scraps website subscription charges

A new report has found that cutting TV advertising budgets relative to competition is very likely to shrink ‘brand value’ – the willingness of consumers to pay a relative premium for a specific brand.Produced by PricewaterhouseCoopers LLP (PwC) for Thinkbox, the report shows that, within a year, reducing share of advertising investment – in particular… Continue reading New report finds that cutting TV advertising can damage brand value

Dennis Publishing has appointed Ben Raworth as the new editorial director of men’s lifestyle magazine Maxim.Raworth will take over the new role from this month, transferring from his current Dennis Publishing position as new product development editor, in which he has overseen the launches of Monkey, iGIZMO and iMOTOR.Reporting into Bruce Sandell, MD of the… Continue reading Maxim appoints new editorial director

UK TV ad spend is expected to fall by 6% this year and 3% in 2009, before seeing growth of 2% in 2010 and 1% in 2011, according to ZenithOptimedia. Ad revenues for the main UK terrestrial channels will decline 7% in 2009, added the agency. Zenith’s UK Television Forecasts to 2012 predicts that the… Continue reading UK TV ad spend to fall this year and next

Revenues from mobile phone sales are expected to grow at 6.8% CAGR between 2007 and 2013, and should exceed $200 billion by the end of 2013, according to Informa Telecoms & Media’s latest Future Mobile Handsets report. Emerging markets, including Brazil, Russia, India, and China (BRIC) and Africa, will make up the majority of global… Continue reading Mobile Phone Market Worth $200bn By 2013

IPTV subscribers will grow from 20.4 million in 2008 to 89.6 million in 2012, according to Multimedia Research Group’s latest IPTV Global Forecast. To drive this growth, IPTV Operators worldwide are expected to continue investing in improved quality-of-service, ease-of-operation, HD content, exclusive programming and time-shifting as differentiating features. In Europe steady IPTV subscriber growth continues… Continue reading IPTV to reach 89.6m subscribers globally in 2012

Over the past six months, the popularity of online video services in the US has grown significantly with women and older consumers, helping close the age and gender gap within the burgeoning online video audience, according to new data from Ipsos MediaCT. Ipsos MediaCT’s MOTION study illustrated the widespread appeal online video services have with… Continue reading Online Video Services Growing In Popularity In US

Universal McCann’s Cate Connolly shared insights from research into what consumers want from TV at Friday morning’s MRG conference.Despite doom-mongering about the impact of digital video recorders and web 2.0 technology on TV, Connolly argued that the future of television is assured because consumers love TV, but it will need to adapt to their changing… Continue reading MRG Conference 2008:Who Wins in the New Age of Television