American banking giant JP Morgan has reduced its online advertising forecast for the second time in two months, estimating an annual growth rate of 25% in 2008 and 13% in 2009, down from 28% and 19%, respectively. The firm said: “Since we reduced our estimates on September 4th, we have seen a further slowdown in… Continue reading JP Morgan reduces online ad forecast

A total of 6.5 million Americans tuned into mobile video in August, according to new figures from comScore M:Metrics. The study found that on-demand video was the most popular format, with 3.6 million viewers. With 1.3 million viewers, amateur videos, such as those on YouTube, represent the most popular style of content, followed by music… Continue reading 6.5m Americans watched mobile video in August

UK radio ad revenues were down about 13% year on year in October and November, according to a report.The Advanced Radio Revenue Indicator figures show that national radio ad revenue was down 16% year on year in October and predicts it will be down 17% in November, said a report in Media Week.Figures published by… Continue reading UK radio ad revenues down

Google has terminated its search advertising deal with Yahoo! in order to avoid a “protracted legal battle” with regulators. The proposed deal would have seen Google ads displayed around Yahoo!’s search results. David Drummond, Google senior vice president, corporate development and chief legal officer, said: “After four months of review, including discussions of various possible… Continue reading Google ends Yahoo! ad deal

AOL’s global ad revenue was down by 6% year on year in Q3, with revenue dropping 17% to $1 billion (£626 million). Parent company Time Warner said that the fall in revenue was down to a 26% decline in subscription revenue and the fall in ad revenue. The fall in subscription revenue reflects a decrease… Continue reading AOL reports fall in global ad revenue

ITV has reported a 2.5% drop in net advertising revenue in the first nine months of 2008, compared with a 3.2% fall for the total TV market. The broadcaster also announced a 5% fall in broadcasting revenue in the first nine months, to £1.2 billion. ITV’s total revenue to the end of September was down… Continue reading ITV sees 2.5% drop in net ad revenue

The heaviest users of the internet are also among the heaviest viewers of television, according to new US research from the Nielsen Company. Nielsen found that the top fifth of US internet users spend more than 250 minutes per day watching television, compared to 220 minutes of television viewing by people who do not use… Continue reading Research Finds TV Viewing And Internet Use Complementary

US newspaper websites attracted more than 68.3 million unique visitors on average (41.4% of all internet users) in the third quarter of 2008, a record number that reflects a 15.8% year on year increase. According to figures from Nielsen Online for the Newspaper Association of America, newspaper website visitors generated an average of just over… Continue reading US Newspaper Websites Get Record Number Of Unique Visitors In Q3

Omnicom’s OMD has been awarded Renault-Nissan’s €800 million (£642 million) pan-European media account, beating competition from Aegis’ Carat, Renault’s agency for the past eight years.The appointment comes at the end of an almost six month pitch process which has included Havas’ MPG, WPP’s Mediaedge:cia and Publicis Groupe’s recently launched VivaKi.OMD will manage buying media for… Continue reading OMD awarded Renault-Nissan pan-European media account

Billetts has forecast that TV advertising revenues in the UK will fall by £198 million, or 6%, in 2009.The media auditing firm added that TV ad revenue will end 2008 down 5% on 2007, at £3.09 billion, while ITV’s ad revenues are predicted to fall £100 million in 2009.Channel 4’s ad revenue is forecast to… Continue reading TV ad revenues forecast to fall 6% in 2009