By 2013, 47% of European broadband subscriptions will use mobile networks and nearly a quarter of broadband-equipped sites will use mobile-only, according to a new forecast from Analysys Mason. The speed of take-up of broadband via mobile USB modems has surprised many in the fixed broadband business – and the early indications, said Analysys, are… Continue reading A Quarter Of Broadband Homes To Be Mobile-Only By 2013

US online ad prices declined overall this past year by 27%, according to new findings from online publishing service provider PubMatic. It also found that small sites continue to command better pricing for eCPMs, now at $0.61 on average in Q3, but that these price levels have been declining quarter-to-quarter in 2008. eCPMs for large… Continue reading US Online Ad Prices Decline

Channel 4 is launching targeted advertising via one of the UK’s main IPTV services, Inuk.A deal between Packet Vision, an IPTV ad technology provider, Channel 4 and Inuk Networks’ Freewire IPTV service means that targeted ads will be carried around Channel 4 content on the IPTV network, according to a report on Brand Republic.The Freewire… Continue reading Channel 4 Launches IPTV Targeted Advertising

Pearson, owner of the Financial Times, has reported an 11% year on year rise in total revenues for the first nine months of 2008. The group also enjoyed a 1% increase in advertising revenue over the same period, rising above the general downward trend that the newspaper sector has seen in its recent financial results.… Continue reading Pearson Enjoys Revenue Rise

Talks have collapsed between JCDecaux and News Corporation over a $1 billion (£750 million) deal which would have seen the outdoor giant merge with News Corp’s outdoor business, News Outdoor Group (see JCDecaux And News Corp In Talks To Create World’s Largest Outdoor Firm). The deal would have created the world’s largest outdoor company, overtaking… Continue reading JCDecaux And News Corp End Ad Discussions

In September, a forecast from PricewaterhouseCoopers predicted that although UK online adspend will post double digit growth this year, it is likely to fall as the economic downturn takes effect. Citing Advertising Association data, PwC said that total UK online ad spend growth will slow to about 20% in 2008 – a slowdown of 18… Continue reading INSIGHTanalysis: Media Healthcheck – September 2008

The IPA’s latest Bellwether survey published today has found that in Q3 annual marketing budgets were revised down to the greatest extent ever recorded in the survey’s nine year history. The cut was the fourth successive quarterly reduction in spend and points to a marked deterioration in business conditions since the summer. The latest downward… Continue reading Q3 2008 Bellwether Report: Marketing Budgets Cut Again

A new survey shows that brands will have increased their spend on mobile marketing 150% by 2013 and do not anticipate any impact on budgets as a result of the current economic crisis.The survey, commissioned by 02 and carried out by Vanson Bourne, found that the personalised nature of mobile marketing campaigns means they generate… Continue reading Brands Increase Mobile Marketing Spend

The future of a joint industry research currency for online is likely to be much clearer after an invitation-only IPA event on Wednesday.In March 2008, JICIMS, the Joint Industry Committee for Internet Measurement Systems, issued a Request for Proposals (RFP) to research companies as a first formal stage in the tendering process for its first… Continue reading Important Week For Online Research Currency

Daily Newspaper MarketThe national daily newspaper market was down 5.3% overall in September, with all titles in our analysis showing circulation declines.The Independent, Daily Express, Daily Mirror and Daily Star all suffered relatively large declines.The Sun remains the daily title with the highest circulation, at almost 3.2 million copies. National Newspaper ABC Figures – September… Continue reading ABC National Newspaper Round-Up: September 2008