Stuart Knapman, partner at Essential Research, last night presented some recently completed research on Video-on-Demand at the latest MRG meeting.According to the research, VoD is primarily driven by catch-up and convenience, although there are currently barriers to uptake.One of the barriers is watching content on the “wrong screen”, as people do not want to be… Continue reading MRG Evening Meeting Looks At New VoD Research
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Celia Taylor, director of programmes for Virgin 1, Bravo, Trouble and Challenge, has quit her role.Virgin Media TV staff were informed of Taylor’s decision via an email from director of television Claudia Rosencrantz.It is understood that Taylor, currently on maternity leave, is looking for a new challenge.Virgin Media TV said that it is now recruiting… Continue reading Director Of Programmes Leaves Virgin Media TV
MediaTel Group is hosting a full morning seminar on November 25 looking at the ‘Future of Online’, with a £20 discount for those who book their tickets by October 31.Panellists confirmed for the event so far include: Trevor Johnson, planning and strategy, EMEA at Facebook; Richard Parboo, head of agency sales strategy at ITV; Robert… Continue reading MediaTel Group Holding ‘Future of Online’ Seminar
CBS Outdoor is launching a new retail sales division as the UK travel advertising business moves into the retail sector. Lee Cutter, former head of business development at Metro, has been appointed to lead the division as head of sales. The division has been created to handle the launch of Westfield London, the £1.6 billion… Continue reading CBS Outdoor Launches Retail Sales Division
Over two thirds-of men cannot live without the internet when compared to television, according to new research from men’s entertainment community Break Media. The research, conducted by Hall and Partners, polled a sample of more than five hundred males aged 18-34 who access the internet at least once per month, and was designed to determine… Continue reading Men “Value The Internet Over TV”
A new US mobile phone user survey, carried out by Azuki Systems, saw over 54% of respondents say their mobile phone usage had increased by more than 25% over the past two years, while one in five said it had increased by more than 50%. A significant catalyst behind this growth is smart phone adoption,… Continue reading US Mobile Usage Grows
Broadband services continue to be in high demand, attracting millions of new subscribers worldwide each month, according to a new report from In-Stat. Over the past 12 months, approximately 80 million new broadband subscribers signed up for high-speed access to the internet, the high-tech market research firm said. In terms of broadband access technologies, digital… Continue reading 80m New Broadband Subscribers Worldwide In Past Year
UBS media analyst Michael Morris has forecast US advertising spending of $172 billion in 2009, down from $183 billion in 2008. Overall, TV ad spending is expected to drop 8% to $44 billion from 2008. Local TV stations, in particular, will be getting the brunt of the drop said Morris – down 12% to $26… Continue reading US Adspend To Reach $172bn In 2009
More than nine million US households are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, according to new research from The Nielsen Company. Another 12.6 million households have at least one television set that will no longer work… Continue reading Over 9m US Households Not Ready For Digital Switchover
The global organisation for the mobile phone industry, the GSM Association, is to use comScore’s M:Metrics system as it attempts to develop an audience measurement system for mobile media.The GSM Association already is already working with the five major UK mobile networks and ABCe, and with this latest move has now enlisted one of the… Continue reading GSM Association To Use M:Metrics Measurement System
