In the midst of the continuing financial crisis, morning business freesheet City AM saw its total distribution figure rise by 20.6% month on month in September, giving it a total figure of just under 101,000 copies.The Evening Standard enjoyed a circulation increase last month as well, up almost 7% month on month, to almost 298,000.Morning… Continue reading City AM Sees Distribution Figure Rise

US internet advertising revenues for the first six months of 2008 were $11.5 billion, setting yet another new half-year record representing a 15.2% increase over the first half of 2007. The IAB and PricewaterhouseCoopers Internet Advertising Revenue Report, covering the first six months and the second quarter of 2008, also reveals that Q2 2008 was… Continue reading US Internet Ad Revenues Up 15.2%

The increasing availability of mobile handsets capable of receiving free-to-air analogue and digital terrestrial TV signals will adversely impact the prospects for dedicated mobile broadcast TV networks, according to a new report from Juniper Research. While the report says that more than 330 million mobile users worldwide will own broadcast TV-enabled handsets by 2013, less… Continue reading Mobile Broadcast TV Revenues To Be Hit By Free To Air Services

New research has revealed that consumers continue to feel that the “appropriate” number of ads that appear over the content of the web pages they are browsing is two per hour. The figure, from Dynamic Logic’s AdReaction 5 Study on consumer perceptions of specific forms of advertising, is consistent with the results for the same… Continue reading Over-Content Ads Becoming More Acceptable

WPP Group has confirmed that it has secured 81.8% of TNS shareholders’ backing for its £1.1 billion takeover bid. Last week, WPP extended TNS’ deadline to 3pm yesterday afternoon, after receiving just 60.86% of valid acceptances as Friday’s deadline expire (see WPP Extends TNS Offer Deadline). In response, the TNS board urged shareholders to accept… Continue reading WPP Secures TNS Shareholder Backing For Takeover

ZenithOptimedia has downgraded its UK ad forecast for this year and 2009, with significant growth expected to return in 2010. As the worldwide financial crisis hits the sector, total UK adspend is forecast to fall 2.1% this year, with an increase of 1.5% expected in 2009, down from Zenith’s prediction of 5.6% growth made in… Continue reading UK Adspend Forecast Downgraded By ZenithOptimedia

ZenithOptimedia forecasts that global adspend will grow 4.3% in 2008, down from its previous forecast of 6.6% from June this year, as the worldwide financial crisis hits the sector. World adspend growth for 2009 has also been downgraded, from 6% to 4%, with developed markets hardest hit by the reduced liquidity in the financial markets:… Continue reading ZenithOptimedia Lowers Global Adspend Forecast

UK internet advertising expenditure grew to £1.68 million in the first half of 2008, a 21% year-on-year like-for-like increase, according to the latest online adspend figures from the Internet Advertising Bureau (IAB). The research said that without the growth shown by online, the advertising market as a whole would have experienced a 4.6% decline in… Continue reading Internet Advertising Spend Up 21%

Ofcom’s latest digital television update, for the second quarter of 2008, reveals that take-up of multichannel television on main sets in UK households increased by 0.8%, from 87.2% to 88% in Q2. The report found that over 22.5 million households had multichannel television equipment connected to their primary set by the end of Q2 2008.… Continue reading Digital TV Households In UK Up To 88%

WPP chief executive, Sir Marin Sorrell, has urged media companies to start investing, not cutting down, during the credit crunch. Speaking to Media Week, Sorrell said: “Industry research has consistently shown that if we cut marketing during such times, the impact is damaging and it can take you longer to get back to where you… Continue reading Sorrell Tells Media Companies To Start Investing