Digital television (DTV) adoption will show strong growth over the next two years as consumers demand enhanced features, greater breadth of content and bundled communications offerings, according to a new report by Datamonitor. The Western European and US Digital TV Adoption, 2008 (Strategic Focus) report found that a further key driver in the transition to… Continue reading Strong Growth Forecast For Digital TV Adoption

A new study has revealed that 45% of search engine marketers do not integrate their search marketing efforts with offline channels. The iProspect study, conducted by JupiterResearch, found that just over half of search engine marketers (55%) intentionally integrate their efforts with at least one offline marketing channel. Specifically, that integration most often takes place… Continue reading Search Engine Marketers Not Integrating With Offline Channels

New research on changing news audiences in the US reveals that one in 20 Americans say they do not watch TV on a typical day. The Pew Research Center report also found that the percentage of Americans who regularly read newspapers has fallen from 58% in 1993 to 34% in 2008. In addition, respondents who… Continue reading New Research Looks At Changing Media Habits In The US

A new report has found that 28% of Europeans now regularly watch online video, more than double the rate in 2006. The JupiterResearch report, Online Video in Europe: Managing TV Audience Fragmentation, finds that online video is now the most popular online media activity. Though time spent consuming online video in Europe has grown by… Continue reading More Europeans Watching Online Video

GMTV has appointed Clive Crouch as its permanent chief operating officer after holding the role on an interim basis for 10 months. Crouch took charge of the ITV breakfast franchise last October, following the departure of managing director Paul Corley after six years at the helm. Corley resigned in July 2007 after GMTV phone-in competitions… Continue reading Clive Crouch Appointed Permanent GMTV COO

GfK could wait until September to make a bid for fellow market research group TNS, ignoring Sir Martin Sorrell’s “put up or shut up” call, according to reports in the German press. The reports quote GfK chief executive Klaus Wuebbenhorst as saying: “We have until September to present a friendly offer. We will use this… Continue reading GfK Could Wait Until September To Make TNS Offer

eMarketer has revised its US online video ad spending projections, forecasting that advertisers will spend $505 million online this year. That estimate is due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark source. While this year’s online video ad projection is quite a drop from the one… Continue reading eMarketer Revises US Online Video Adspend Predictions

Online behavioural targeting company Phorm has named Steven Heyer, former Coca-Cola chief operating officer, as non-executive chairman.The appointment comes into effect immediately and sees Heyer take over from Kent Ertugrul, who will continue as Phorm chief executive.Heyer has previously been chief operating officer at Young & Rubicam and Turner Broadcasting System.Speaking to Brand Republic, Ertugrul… Continue reading Phorm Appoints Non-Executive Chairman

Yahoo! has appointed former Nextel Partners boss John Chapple and former Viacom and Universal Studios chief Frank Biondi to its board of directors. Yahoo!’s billionaire investor, Carl Icahn, hoped to oust the board of directors and appoint his own board, which would favour Yahoo!’s sale to Microsoft. However, Icahn was forced to accept an offer… Continue reading Yahoo Board Appoints Icahn Allies

Entertainment, games and video sites are the most popular websites with people under the age of 23 in the UK, according to new data released by Nielsen Online today. The study shows that entertainment sites have the greatest affinity with under 12 year-olds, while gaming sites are the most popular with 12-17 year-olds and finally,… Continue reading Entertainment, Gaming And Video Sites Are Most Popular With Young People