New research from Ipsos Mendelsohn has found that the top fifth of US households by income spend more time online than the rest of the population. The study also found that as the rich get richer, they stay online for even longer each week. The Affluent Survey focuses on $100,000+ income households, representing about 20%… Continue reading Affluent US Households Spend More Time Online Than Rest Of Population

According to European Interactive Advertising Association (EIAA) research released today, the internet is continuing to prove the medium of choice for advertisers as they seek to maximise ad spend budgets. The research found that 81% of advertisers claim that their allocated online ad spend has grown in 2008 and predict that it will continue to… Continue reading Internet The Medium Of Choice For Advertisers

Ad-funded social networks will provide the bulk of revenues in the mobile user-generated content (UGC) space by 2013, according to a new report from Juniper Research.The report says that the total value of the UGC market – comprising social networking, dating and personal content delivery (PCD) services – will rise from nearly $1.1 billion in… Continue reading Ad-Funded Social Networks To Provide Bulk Of Mobile UGC Revenues

European competition regulators have announced a review into the Google and Yahoo! online search advertising deal, leading the two companies to suspend the partnership. Google and Yahoo! today said that they would temporarily suspend the partnership until both US (see US Regulators Investigate Yahoo!/Google Deal) and EU regulators have examined the deal. The partnership would… Continue reading EU Launches Review Of Google/Yahoo! Partnership

Ethnic minority groups are at the forefront of digital communications in the UK, with high levels of mobile phone, internet and multichannel television take-up, according to new research from Ofcom. However, the research also reveals that despite this, many people from ethnic minority groups lack confidence finding content online and are concerned about content delivered… Continue reading Ethnic Minority Groups Lead The Way On Digital Device Take-Up

Worldwide media buying spend totalled $399,951 billion in 2007, up 5.6% from 2006, with WPP’s billings increasing by 7%, putting it in first place in the media billings table with a market share of 15.9% or $63,479 billion.The data, from Paris-based research firm RECMA, also shows that Publicis and Omnicom were both up on 2006,… Continue reading Worldwide Media Buying Up 5.6% In 2007

New research suggests that advertisers need to have a more integrated marketing approach to new car buyers.According to research, despite the constant stream of expensive car ads on TV, recommendation from friends, family and colleagues is the real reason people plump for one model over another.The survey of more than 3,000 people, conducted by G2… Continue reading Integrated Marketing Approach Needed For Car Buyers

JCDecaux has confirmed it is in talks about a possible merger with News Corp’s Russian-based outdoor advertising arm, News Outdoor. The deal, which is expected to be worth around £570 million, would see JCDecaux race ahead of its rival Clear Channel Communications to become the world’s largest outdoor advertising company. Rupert Murdoch has reportedly been… Continue reading JCDecaux And News Corp In Talks To Create World’s Largest Outdoor Firm

WPP Group is set to extend today’s deadline to TNS shareholders, extending its takeover approach for another two weeks. Sir Martin Sorrell’s communications and advertising group is likely to extend its deadline until the end of September, following the European Commission’s decision to extend its investigation into the deal on 3 September, said Media Week.… Continue reading WPP To Extend TNS Offer Deadline

The latest forecast from Magna Global predicts that US DVR subscriber households will reach 42.7 million (36% of TV households) by the end of 2012. This is up from the company’s previous estimate of 27.2 million (24% of TV households) as of the end of the second quarter of 2008. By 2012, Magna expects that… Continue reading US DVR Subscriber Households To Reach 42.7m