ZenithOptimedia has downgraded its UK TV adspend forecast for this year, after a disappointing first quarter and continued uncertainty in the global economy. Zenith’s Q1 adspend forecast predicts zero growth in TV adspend across 2008, down from a forecast of 2.2% growth in December. Zenith is also downgrading its forecast for outdoor ad spend in… Continue reading Zenith Downgrades UK TV Adspend Forecast
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ZenithOptimedia has downgraded its combined growth forecasts for North America and Western Europe this year, from 4.4% to 3.8%, as the credit crunch drains consumer and business confidence. However, it has increased its 2008 forecasts for the rest of the world from 10.9% to 11.1%. The combined result is a slight downgrade of global growth… Continue reading Zenith Downgrades Ad Forecast
Advertising expenditure in the UK is expected to rise by 3.2% this year, at current prices, with outdoor & transport and the internet leading the growth. These figures are published today in the Advertising Association’s (AA) Advertising Forecast, researched and compiled by the World Advertising Research Center (WARC). The media covered in the report include… Continue reading UK Adspend To Rise 3.2%
Unofficial figures released by comScore last week show that the growth in the number of US web users clicking on Google ads is showing signs of slowing.Google’s paid clickthroughs were up just 3% year on year, and down 3% compared to January 2008.According to the comScore data, the February figures mark the second month in… Continue reading Google Clickthrough Growth Slowing
GCap Media said today that it remains in talks about a possible takeover by Global Radio.Charles Allen’s Global Radio has until 5pm today to decide whether to proceed with its proposed £371 million takeover (see Deadline Extended For Global Radio GCap Bid).GCap released a trading update this morning which said: “The company remains in discussions… Continue reading GCap And Global Radio Talks Continue
More than 20% of British 16-24-year-olds use the internet whilst watching television, whilst almost 70% of UK adults go online at some point whilst watching TV, according to a survey commissioned by Blinkx, the video search service.The report suggests that of those using the web while watching television, as many as 30% searched for products… Continue reading Over 20% Of UK Kids Online Whilst Watching TV
UK commercial radio revenues increased year on year by over 7% in the last quarter of 2007 to almost £151 million, according to research by Enders Analysis.The increase was driven by an 11.4% increase in national revenues, a 3.2% increase in local revenues, and a 1.1% increase in branded content (also known as sponsorship and… Continue reading Q4 2007 Commercial Radio Revenue Up 7% YoY
GCap Media said in a trading update released today that its total revenues are forecast to increase by around 4% for the year ending 31 March 2008, with a forecast increase of 4% year on year for the quarter ending 31 March 2008. Within this, like for like radio advertising revenues are forecast to be… Continue reading GCap And Global Radio Talks Continue
The series one finale of Ashes To Ashes grabbed a peak audience of 5.1 million adults in its 9pm slot on BBC One last night, easily beating ITV1’s Trial And Retribution.The BBC has just announced that there will be a second series of the show, so viewers will be able to see if Drake is… Continue reading 5.1m Tune In To Ashes To Ashes Series Finale
Bauer Radio has said that it will relaunch a Q magazine branded radio station this year, as part of a huge investment in its brands.Q Radio, which is currently available via Freeview, will be rolled out nationally across satellite, cable and online from 2 June.The launch follows predecessor Emap Radio’s launch of Heat Radio last… Continue reading Bauer Confirms Relaunch Of Q Radio