Revenues from mobile data services are set to exceed US$200 billion this year for the first time, according to a new global report from Informa Telecoms & Media. Total mobile data revenues were approximately US$157 billion in 2007, with research from the first quarter of 2008 revealing that revenues exceeded US$49 billion, accounting for a… Continue reading Mobile Data Service Revenues Set To Rise

iPhone users surpass all others in mobile media usage, with more than 80% of iPhone users in France, Germany and the UK using the device to browse news and information on the mobile Web, compared to 32% of other smartphone users, according to a new report from comScore M:Metrics. The report found that even on… Continue reading iPhone Users Top Mobile Media Usage

Yahoo! has revealed a 19% dip in quarterly profits, claiming America’s economic position is affecting online advertising. The search engine admitted that the worsening economic condition has resulted in clients lowering expenditure on display advertising, especially in the finance sector. Yahoo!, which has been in takeover talks for most of the year, also said that… Continue reading Yahoo!’s Profits Fall By 19%

Daily Mail & General Trust has reported year on year revenue growth of 5% for the third quarter to June 30. Advertising revenues at Associated Newspapers and its Associated Northcliffe Digital section fell by 3% year on year. Advertising revenues from Associated’s newspaper business were down by 5%, with display falling 5% and classified down… Continue reading DMGT Reports 5% Revenue Growth

Egmont Magazines has announced an advertising and promotional partnership with Nickelodeon for the forthcoming Nickelodeon Kids’ Choice Awards.Egmont was selected by Nickelodeon in a competitive press pitch to secure the majority share of press advertising for the high profile awards being held in London this September.The deal, brokered by Universal McCann and Egmont, delivers promotional… Continue reading Egmont In Nickelodeon Promotional Partnership

Dissident investor Carl Icahn has joined Yahoo!’s board alongside two of his alternative slate of directors. The move comes after Icahn agreed to drop his proxy battle to oust the online company’s existing board. Icahn had proposed an alternative slate of directors for the Yahoo! board in an attempt to forge ahead with a potential… Continue reading Icahn Joins Yahoo! Board

Serious sports fans comprise 19% of overall online users in the US and represent one of the most lucrative audiences online, according to a new report from JuniperResearch. The report, titled Serious Sports Fans: Programming for a Lucrative Audience, found that 21% of serious sports fans, who tend to be younger males between the ages… Continue reading US Sports Fans Avid Consumers Of Online Media

Global advertising spend grew just over 4% in the first quarter of 2008, according to a the Nielsen Company’s Global AdView Pulse report. In the period from January to March 2008, ad spending in Africa grew by over 16%, and the Asia Pacific region recorded almost 10% growth. In the more developed regions of North… Continue reading Global Adspend Grew Just Over 4% In Q1

Almost nine out of ten (88%) UK mobile phone users are happy to receive pre-roll mobile ads in return for free content, according to 4th Screen Advertising’s new Adlndex for Mobile advertising effectiveness research, conducted by Dynamic Logic. The study, which ran from 31st March to 9th May, found that overall response to pre-roll ads… Continue reading Mobile Users Happy To Receive Ads For Free Content

CBS Outdoor has won a five-year contract to sell advertising on Newport Buses in Wales worth £1.3 million. It is the second consecutive deal between CBS Outdoor and the Welsh bus operator. Effective from 1 January 2009, CBS will be responsible for all interior and exterior ad opportunities, with the opportunity to target several thousand… Continue reading CBS Outdoor Wins Welsh Bus Contract