Online advertising for retail brands delivers the biggest effect in the media mix, driving 40% of brand engagement, compared with press (31%) and TV (19%), according to the latest Internet Advertising Bureau (IAB) cross-media Brand Engagement study. The fourth study of its kind, conducted by ævolve (formerly Carat Insight), set out to quantify the impact… Continue reading Online Ads Drive User Engagement

Last weekend’s British Grand Prix build up and race saw ITV’s Formula One website grab 1.5 million page views and over 400,000 unique users, according to the broadcaster.Video views were also up, with ITV saying that almost 150,000 F1 fans watched clips across the weekend.Recent online figures announced by Jeff Henry, MD of ITV Consumer… Continue reading ITV.com A Winner For Formula One Fans

Market research company GfK has announced that there is no certainty it will be making an offer for TNS.The clarification follows yesterday’s £1.082 billion bid for TNS from Sir Martin Sorrell’s WPP Group (see TNS Rejects WPP Bid).TNS rejected the takeover bid, saying it “substantially undervalues TNS, even on a standalone basis”.It then agreed with… Continue reading No Certainty Of GfK Offer For TNS

German market research firm GfK has announced that there is no certainty it will be making an offer for TNS. The clarification follows yesterday’s £1.082 billion bid for TNS from Sir Martin Sorrell’s WPP Group. TNS rejected the takeover bid, saying it “substantially undervalues TNS, even on a standalone basis” (see TNS Rejects WPP Takeover… Continue reading No Certainty Of GfK Offer For TNS

The board of TNS has unanimously rejected WPP’s £1.082 billion unsolicited takeover bid made earlier today, saying it “substantially undervalues TNS, even on a standalone basis.” This is the fourth takeover bid WPP has made and it came just prior to the 7.30am deadline set by the takeover panel for a formal offer for TNS.… Continue reading TNS Rejects WPP Takeover Bid

Magna’s latest global ad forecast predicts worldwide advertising spending will rise 4.4% this year, with the UK forecast to see 3% growth. Adspend in the US is predicted to rise 2%, with growth in most developed industrialised countries expected to be quite modest. However, emerging countries such as China, Russia, India and Brazil will push… Continue reading Global Adspend To Grow 4.4% This Year

Magna has published its new estimates for US emerging media advertising in 2009, with search remaining the largest emerging media category. Search is forecast to grow 24% to %13.8 billion, while social media is predicted to be up 37.4$ to $1.5 billion, benefiting from improved monetisation. The fastest growing emerging media platform will be online… Continue reading New Forecast Looks At Emerging Media

Integrating dynamic advertisements into videogame environments provides brands a measured lift in overall consumer awareness and opinion of the products they are exposed to during game play, according to a new study conducted by Nielsen BASES and Nielsen Games on behalf of IGA Worldwide. The study found that consumers reacted positively to in-game ads: 82%… Continue reading In-Game Ads See Positive Response

There were several ad revenue forecasts released in June, with Group M revising down its 2008 UK ad growth forecast to 4% from 6%, adding that – excluding internet traditional – media will fall 2% this year. However, the current ad slowdown is unlikely to affect the internet much, with Group M forecasting that it… Continue reading INSIGHTanalysis: Media Healthcheck – June 2008

Microsoft would be willing to re-enter takeover talks with Yahoo! but only if the company replaces its board of directors at its annual meeting on August 1. In a statement, Microsoft said that it “would be interested in discussing with a new board a major transaction with Yahoo!, such as either a transaction to purchase… Continue reading Microsoft Could Return With Yahoo! Bid If Board Changes