Top Up TV, the paid-for service available on Freeview, is to offer new customers Setanta Sports 1 for free for the 2008/2009 Barclays Premier League football season.New subscribers will get access to live Barclays Premier League Games, England World Cup qualifying games (and home friendlies), the Clydesdale Bank Premier League, Magners League rugby, US PGA… Continue reading Setanta Sports Free For New Top Up TV Subscribers

Associated Newspapers has launched an electronic version of its morning freesheet Metro.e-Metro lets readers view a copy of the day’s Metro online, giving them the opportunity to instantly print, zoom and search for text, bookmark relevant pages and save a digital version of the newspaper to their computer for offline reading.Subscribers to e-Metro will receive… Continue reading Digital Version Of Metro Launches

An estimated 45 million households worldwide received HDTV services via DTH, cable, IPTV and DTT at the end of 2007, according to a new report. The IMS Research study The Worldwide Market for High-Definition TV Equipment & Services – 2008 Edition also found that approximately the same number of HDTV sets shipped during 2007. IMS… Continue reading HDTV Market To Reach 255 Million Households in 2013

July saw the release of the IPA’s Q2 2008 Bellwether Report, with the third consecutive quarter of cuts and to the greatest extent since 2001. All sectors within marketing have suffered cuts, with the exception of the internet. However, even this market was not immune to the downturn with budgets only increasing by 6%, the… Continue reading INSIGHTanalysis: Media Healthcheck – July 2008

JCDecaux has announced that its revenues for the six months ending June 30 were up 4.8% year on year to €1.067.6 million. Excluding acquisitions and the impact of foreign exchange, organic revenue growth was 9.5% reflecting a strong second quarter, said the outdoor giant. Core advertising revenues, excluding revenues related to the sale, rental and… Continue reading JCDecaux Reports H1 Revenue Rise

Sir Martin Sorrell’s WPP Group has made a £1.08 billion formal hostile takeover bid for Taylor Nelson Sofres to shareholders, following four earlier rejected bids. WPP hopes the bid will finally put an end to TNS’s planned merger with its German rival company, Gfk. WPP’s statement said: “WPP announces that the offer document containing the… Continue reading WPP Makes Hostile Takeover Bid For TNS

Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to a new report from the Online Publishers Association (OPA). Additionally, “beyond-the-banner” forms of online advertising such as video, sponsorships and rich media also outpaced industry norms when placed on branded content sites. “It’s an… Continue reading Branded Content Sites Outscore Internet Industry Norms

Investment bank Cowen has lowered its estimate for US online ad market growth to 16% year on year, from its previous projection of 19%. Cowen forecasts that the US search market will grow 22%, with Google predicted to account for 45% of the incremental growth in the US online ad market in 2008, compared with… Continue reading US Online Ad Market To Grow 16%

Investment bank Cowen has lowered its estimate for US online ad market growth to 16% year on year, from its previous projection of 19%.Cowen forecasts that the US search market will grow 22%. With Google predicted to account for 45% of the incremental growth in the US online ad market in 2008, compared with 12%… Continue reading US Online Ad Market To Grow 16%

eBay has hired digital agency Essence to handle its online planning and buying account. The deal also includes working with the eBay’s long-term media partners, as well as handling its creative advertising. Torsten Schuppe, marketing director of eBay in the UK, said the agency had the ability to combine creative ideas in digital media with… Continue reading eBay Hires Essence To Handle Online Planning And Buying Account