The results of a new study from comScore show that non-newspaper readers in the US are likely to be younger than average online news consumers, while heavy newspaper readers are more likely than average to engage with traditional print news brands online. Heavy print newspaper readers show a strong skew towards older age segments, while… Continue reading Heavy Online News Consumers Are Not Newspaper Readers

A new forecast from Carat predicts that 2009 will see advertising growth of 4.9% worldwide, with the fastest-growing regions set to be Asia Pacific and Latin America. 2008’s global advertising forecasts have been revised marginally downwards to 6.0% from 6.2% forecast in September last year. Segment-wise, the strongest growth remains in digital, at 23.3% for… Continue reading Global Adspend Forecast To Grow 4.9% in 2009

Ben Gale, the current BBC commissioner for features and factual entertainment, is said to be moving to Five as the channel’s new director of programmes.The position became available after incumbent director of programmes Jay Hunt agreed to become the new controller of BBC One just months after joining Five (see Jay Hunt Appointed BBC One… Continue reading BBC’s Gale Poised To Join Five

GCap Media has acquired a majority stake in local social networking website welovelocal.com for £450,000.The deal will also see GCap pay for the existing cash in the company and will make further staged payments of £150,000 in total to the vendors as deliverables are met over the coming weeks.The welovelocal.com site helps people find the… Continue reading GCap Acquires Majority Stake In Local Social Networking Site

More than half of online social networkers between the ages of 13 and 49 never trust marketing material they receive and almost half say that internet advertising is driving them “insane”, according to a poll conducted by Facebook on behalf of Kyp Systems.Pop-ups are a particular source of irritation and 90% of the 800 people… Continue reading Social Networkers Don’t Trust Internet Advertising

GCap Media has acquired a majority stake in the local social networking website welovelocal.com for £450,000. welovelocal.com helps people find businesses in their area by reading reviews and sharing their recommendations. GCap will combine welovelocal.com’s highly engaged online audience with its own network of local radio brands to enhance the broadband strategy announced by chief… Continue reading GCap Buys Majority Stake In Local Social Networking Site

Ashes To Ashes was the big winner in the 9pm slot last night, with a peak audience of 5.9 million adults (a 27.2% share of the audience).The hour long show had an average of 5.6 million adult viewers, or a 25.8% share of the audience.Thursday night is comedy night on BBC Two, although it seems… Continue reading 5.9m Tune In To Ashes To Ashes

Ofcom is to auction a large portion of radio spectrum for services such as mobile TV.The provisional deadline for applications is 10 April, with the auction likely to start at the end of April.Ofcom said the 1452-1492 MHz band, the so-called “L-Band”, could potentially be used for mobile multimedia services such as mobile TV, satellite… Continue reading Ofcom To Auction Radio Spectrum To Make Way For Mobile TV

IPC Ignite, the men’s lifestyle and music division of IPC Media, has announced the appointment of James Thrower as associate publisher of monthly titles Uncut and Loaded.Thrower joined IPC’s leading magazine distribution company Marketforce in 1998 as circulation executive working on the IPC Southbank portfolio.He then worked as deputy circulation manager of IPC Connect before… Continue reading IPC Appoints Associate Publisher

An estimated 13.2 million households received an IPTV service in 2007, with nearly 8.4 million IP-enabled set-top boxes shipping worldwide, according to a new study from IMS Research. The IPTV: A Global Market Analysis – 2008 Edition report also forecast that IPTV households will grow 52.2% annually though 2012. This new study examines the worldwide… Continue reading 13.2m Households Received IPTV In 2007