The number of worldwide internet users will increase 44% between 2007 and 2012, reaching 1.8 billion users, according to a new forecast from Jupiter Research. The Worldwide Online Population Forecast, 2007 to 2012 report predicts that by 2012, one quarter of the worldwide population will access the Internet on a regular basis. The growth in… Continue reading A Quarter Of The World’s Population Will Be Online By 2012

TNS has accused Sir Martin Sorrell’s WPP Group of making “misleading statements” in connection with the advertising giant’s attempted takeover of the company.It was revealed yesterday that TNS had rejected a third bid from WPP (see WPP Makes Fourth TNS Bid) which valued the company at around £1.1 billion.Following the rejection, WPP said that it… Continue reading TNS Hits Out At WPP

Google has been forced to hand over details of its YouTube user database, including web addresses, to Viacom after a US court ruling. Entertainment company Viacom is currently pursuing a $1bn (£505m) copyright lawsuit against Google and will be able to use the information provided by YouTube as evidence in the case. Viacom wants to… Continue reading Google Forced To Hand Over YouTube Data

Freeview is to re-brand its Freeview Playback digital TV recorders (DTRs) as Freeview+.The Freeview+ name will roll out across retail and packaging over the coming months, marking the start of Freeview’s increased marketing efforts to drive awareness and sales of its DTR equipment.Freeview+ boxes will offer a variety of integrated digital recording features including series… Continue reading Freeview Playback Rebranded As Freeview+

The Internet Advertising Bureau (IAB) Search Council has brought together Google, Microsoft and Yahoo! to collaborate on help and guidance aimed at increasing transparency around search engines’ sales practices and policies.The Search Help Centre has been created in response to industry feedback on previous initiatives, and features regularly updated information and solutions to search marketing… Continue reading IAB Launches Search Help Centre For Advertisers

TNS has rejected a third bid from WPP Group valuing the market research company at almost £1.1 billion. The bid was made yesterday, the same day that the Takeover Panel gave the company a July 9 deadline to make a firm offer for TNS. TNS, which has already agreed a nil-premium merger with GfK, said… Continue reading TNS Rejects Fourth WPP Bid

Primetime and scheduled TV are losing their impact as consumers create their own entertainment lineups, according to a report from eMarketer. Digital video recorders (DVRs) and video-on-demand (VOD) allow viewers to create their own schedule while at the same time, the slowing economy drives advertisers to demand the greatest return on their advertising investments. VOD… Continue reading Scheduled TV Losing Impact

There are under three million people in the UK who are using mobile internet, according to new data from Point Topic. Point Topic asked 2000 people from across the UK if they had accessed the internet on a mobile device during May. It found that just 6% of the general adult population, equivalent to 2.9… Continue reading Under 3m People In UK Use Mobile Internet

US anti-trust regulators have begun an investigation into the search advertising partnership between Yahoo! and Google. The investigation will look at whether the $800 million (£403 million) a year deal restricts competition in the market. A report in the Washington Post said that Justice Department investigators behind the anti-trust probe will take evidence from Google,… Continue reading US Regulators Investigate Yahoo!/Google Deal

Digital-only radio station The Hits has appointed Steve Dunlop as its new programme manager.Dunlop replaces Jamie Wood who has moved to fellow Bauer Radio station Rock FM as deputy programme director.Dunlop joins The Hits from XFM Manchester where he was senior producer and station imaging producer prior to which he worked for GCap, Spectrum Strategy… Continue reading The Hits Gets New Programme Manager