Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to a new report from the Online Publishers Association (OPA). Additionally, “beyond-the-banner” forms of online advertising such as video, sponsorships and rich media also outpaced industry norms when placed on branded content sites. “It’s an… Continue reading Branded Content Sites Outscore Internet Industry Norms

Investment bank Cowen has lowered its estimate for US online ad market growth to 16% year on year, from its previous projection of 19%. Cowen forecasts that the US search market will grow 22%, with Google predicted to account for 45% of the incremental growth in the US online ad market in 2008, compared with… Continue reading US Online Ad Market To Grow 16%

Investment bank Cowen has lowered its estimate for US online ad market growth to 16% year on year, from its previous projection of 19%.Cowen forecasts that the US search market will grow 22%. With Google predicted to account for 45% of the incremental growth in the US online ad market in 2008, compared with 12%… Continue reading US Online Ad Market To Grow 16%

eBay has hired digital agency Essence to handle its online planning and buying account. The deal also includes working with the eBay’s long-term media partners, as well as handling its creative advertising. Torsten Schuppe, marketing director of eBay in the UK, said the agency had the ability to combine creative ideas in digital media with… Continue reading eBay Hires Essence To Handle Online Planning And Buying Account

BSkyB’s group revenue for the year ending June 30 was up 9% year on year to £4.9 billion. Group operating profit was £752 million, in line with analyst expectations. Quarterly annualised churn fell by more than two percentage points year on year to 9.8%. The company added 92,000 net new customers in the three months… Continue reading Sky’s Revenue Hits £4.9bn

Trinity Mirror has announced a £27.4 million fall in pre-tax profit to £70.8 million for the past six months. For the six months ending June 29, revenues fell by almost £7 million year on year to £460.8 million Operating profits fell 21.7% at the company’s regional newspaper division, to £45.5 million, while the national newspaper… Continue reading Trinity Mirror Sees Pre-Tax Profits Fall

BT has announced that it made a first quarter profit of £613 million, down 7%, on revenues of £5.17 billion. BT Global Services increased revenue by 13% with growth of 33% outside the UK, while BT Retail recorded revenue growth of 3% and double digit profit growth. The company added 103,000 new broadband customers in… Continue reading BT Announces £613m Profit In Q1

Digital Cinema Media (DCM), the new owner of Carlton Screen Advertising, has awarded the contract for its foyer and washroom advertising to outdoor firm Boomerang Media. DCM, a joint venture between cinema chains Odeon Cinemas and Cineworld, bought Carlton Screen Advertising from ITV for £500,000 in March. The Boomerang Media deal includes more than 600… Continue reading DCM awards foyer contract to Boomerang Media

Guardian Media Group’s pre-tax profits for the year ending March 30 hit £306.4 million, up from £97.7 million in 2007. GMG said that this was due to the £334.8 million sale of its 49.9% stake in Trader Media Group to private equity firm Apax Partners in March 2007. GMG went on to partner with Apax… Continue reading GMG Profits Above £300m Following Trader Media Sale

The latest quarterly figures from the Mobile Data Association reveals that 1.4 billion text messages are sent every week in the UK. Mobile internet has seen steady growth in the UK; 16.5 million people accessed the mobile internet in May 2008, representing a 25% growth since May 2006, indicating an average 4,500 new users every… Continue reading 1.4bn Text Messages Sent Each Week In The UK