Carat has issued revised forecasts for global advertising expenditure in 2008 and 2009. The worldwide prediction for 2008 has been revised downwards by just over a percentage point from 6.0% to 4.9%. 2009 is also very slightly reduced, from 4.9% growth to 4.8%. Year on Year % Growth At Current Prices    2007a 2008e 2009e… Continue reading Carat Revises Down Global Ad Forecast

Despite the popularity of the 2008 Beijing Olympics in the US, this did not quite translate to huge amounts of video advertising, according to new figures from eMarketer. Based on video stream figures released by NBC, eMarketer estimates video ad spending on the NBCOlympics.com site will reach $5.75 million. That sum represents only 1.1% of… Continue reading New Figures Look At Olympic Online Video Adspend In The US

New figures from the Office of National Statistics show that 16.46 million UK households currently have internet access, representing 65% of households and an increase of 1.23 million households since 2007. Of all UK households, 56% have broadband internet access, an increase from 51% in 2007, while of the UK households with internet access, 86%… Continue reading 16.5m UK Households Have Internet Access

RTL Group, owner of Five and The X Factor producer Fremantle, has reported a 2.5% drop in operating profits for the first half of the year. The pan-European producer and broadcaster reported a 2.5% year-on-year drop in earnings before interest, tax and amortisation, to €502 million (£398 million). Revenue for the six months to the… Continue reading RTL Reports Fall In Operating Profits

UTV, owner of the ITV Northern Ireland franchise, reported a year on year rise in pre-tax profit of 12%, to £10.4 million in the first half of 2008. The Belfast-based group also reported a revenue rise of 8% in the first half of 2008, with a 4% decline in TV ad income offset by solid… Continue reading UTV Sees Rise In Pre-Tax Profits

WPP has reported an increase in pre-tax profits of 15% for the first half of the year, to £339 million. The world’s second largest advertising group also announced a 4% increase in like-for-like revenue, to £3.3 billion. Revenues in the six months to the end of June were up 2.1% in North America, 2.5% in… Continue reading WPP Reports 15% Increase In Pre-Tax Profits

Sky has appointed former AOL head of mobile Tim Hussain as its first head of mobile advertising, while David Gibbs has been promoted to general manager for mobile.Hussain joins former AOL colleagues Giles Ivey, sales director for Sky Digital Media, and Andy Jonesco, MD of Sky’s online business unit.Reporting to Ivey, Hussain will be responsible… Continue reading Sky Makes Mobile Appointments

Internet TV has had little impact on British viewing habits, according to a Deloitte report produced for the Media Guardian Edinburgh International Television Festival. The report found that only 4% of the UK population consider it “very important” to be able to receive TV via the internet, while 47% still regard it is as not… Continue reading Internet TV “Has Had Little Impact On British Viewing Habits”

Digital television (DTV) adoption will show strong growth over the next two years as consumers demand enhanced features, greater breadth of content and bundled communications offerings, according to a new report by Datamonitor. The Western European and US Digital TV Adoption, 2008 (Strategic Focus) report found that a further key driver in the transition to… Continue reading Strong Growth Forecast For Digital TV Adoption

A new study has revealed that 45% of search engine marketers do not integrate their search marketing efforts with offline channels. The iProspect study, conducted by JupiterResearch, found that just over half of search engine marketers (55%) intentionally integrate their efforts with at least one offline marketing channel. Specifically, that integration most often takes place… Continue reading Search Engine Marketers Not Integrating With Offline Channels