Outdoor giant JCDecaux has signed up major advertisers for its digital roadside network of screens, which aims to revolutionise the medium in a bid to attract new advertisers.Advertisers including Toyota, Lucozade, Ford, Yell.com and the BBC have agreed to come on board for the launch of the PrimeTime network of 20 digital roadside screens across… Continue reading JCDecaux Signs Major Advertisers For Digital Roadside Network
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Independent News & Media has reported an 8.4% rise in UK operating profits for 2007. The group, which owns the Independent, Independent on Sunday and Belfast Telegraph, saw its operating profit increase to €15.5 million (£12.1 million). Revenue in the UK increased 18.3% to €268.1 million (£210 million), with advertising growth of 5.5%. The Independent… Continue reading Profits Up At Independent News & Media
Kangaroo, the forthcoming video-on-demand service from BBC Worldwide, ITV and Channel 4, is said to be in the final stages of development and looking for an ad sales house.The search is reported in the trade press as being the last hurdle for the venture, which is due to launch in the summer.Ad space on the… Continue reading Kangaroo “In Final Stages” Of Development
UK internet traffic to video websites increased by 178% between February 2007 and 2008, according to online intelligence service Hitwise.A Hitwise custom category of the top 25 video websites in the UK accounted for 2.22% of all UK Internet visits in February 2008, equivalent for one in every 45 internet visits that month.“Online video is… Continue reading Internet Traffic To Video Websites Increases 178%
Sam Branson, son of Sir Richard, is to present a series of shows for Kiss Radio in his new role as official green ambassador for the station.Branson will host a special Kiss the Planet series on the Kiss Radio network throughout 2008. He will debut on the station in the breakfast show on March 27… Continue reading Kiss Radio Signs Sam Branson As Green Ambassador
Channel 4 has unveiled its spring line-up, with a new series of The Charlotte Church Show and shows featuring innovative chef Heston Blumenthal.Blumenthal has been signed on an exclusive two year deal understood to be worth around £400,000, which will see him star in one show, Big Chef, Little Chef, where he will attempt to… Continue reading Channel 4 Unveils Spring Line-Up
WPP has announced that it expects revenue to grow by around 6% this year, driven by the Olympic Games in China. The group also predicts that the US elections and the Euro football 2008 football tournament will drive major growth at the company. Last month, WPP reported a pre-tax profit of £817 million following 5%… Continue reading WPP Expects 6% Revenue Growth
The US advertising market continued to splutter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2% year on year, according to data from TNS Media Intelligence. Total expenditures during the fourth quarter of 2007 fell by 0.1% versus a year ago. Jon Swallen, SVP research at TNS… Continue reading US Advertising Expenditures Grew 0.2% In 2007
A new report from JupiterResearch predicts that advertisers will spend $2.2 billion on mobile messaging, display ads, and search via mobile technology by the year 2012. Jupiter says that introducing portable media players (PMP’s) with internet browsing capabilities is likely to stimulate significant growth among those accessing wireless web and will create additional opportunities for… Continue reading Portable Media Players Will Expand Opportunities For Mobile Marketers
BT has appointed former BBC policy adviser, Simon Milner, as its first head of media and convergence, as the telecoms giant makes further moves into television and online.The appointment is aimed at enhancing BT’s policy leadership and helping it to play a full role in converging communications and media markets.Emma Gilthorpe, group director of industry,… Continue reading BT Appoints Convergence Director