Market research company GfK has announced that there is no certainty it will be making an offer for TNS.The clarification follows yesterday’s £1.082 billion bid for TNS from Sir Martin Sorrell’s WPP Group (see TNS Rejects WPP Bid).TNS rejected the takeover bid, saying it “substantially undervalues TNS, even on a standalone basis”.It then agreed with… Continue reading No Certainty Of GfK Offer For TNS

The board of TNS has unanimously rejected WPP’s £1.082 billion unsolicited takeover bid made earlier today, saying it “substantially undervalues TNS, even on a standalone basis.” This is the fourth takeover bid WPP has made and it came just prior to the 7.30am deadline set by the takeover panel for a formal offer for TNS.… Continue reading TNS Rejects WPP Takeover Bid

Magna’s latest global ad forecast predicts worldwide advertising spending will rise 4.4% this year, with the UK forecast to see 3% growth. Adspend in the US is predicted to rise 2%, with growth in most developed industrialised countries expected to be quite modest. However, emerging countries such as China, Russia, India and Brazil will push… Continue reading Global Adspend To Grow 4.4% This Year

Magna has published its new estimates for US emerging media advertising in 2009, with search remaining the largest emerging media category. Search is forecast to grow 24% to %13.8 billion, while social media is predicted to be up 37.4$ to $1.5 billion, benefiting from improved monetisation. The fastest growing emerging media platform will be online… Continue reading New Forecast Looks At Emerging Media

Integrating dynamic advertisements into videogame environments provides brands a measured lift in overall consumer awareness and opinion of the products they are exposed to during game play, according to a new study conducted by Nielsen BASES and Nielsen Games on behalf of IGA Worldwide. The study found that consumers reacted positively to in-game ads: 82%… Continue reading In-Game Ads See Positive Response

There were several ad revenue forecasts released in June, with Group M revising down its 2008 UK ad growth forecast to 4% from 6%, adding that – excluding internet traditional – media will fall 2% this year. However, the current ad slowdown is unlikely to affect the internet much, with Group M forecasting that it… Continue reading INSIGHTanalysis: Media Healthcheck – June 2008

Microsoft would be willing to re-enter takeover talks with Yahoo! but only if the company replaces its board of directors at its annual meeting on August 1. In a statement, Microsoft said that it “would be interested in discussing with a new board a major transaction with Yahoo!, such as either a transaction to purchase… Continue reading Microsoft Could Return With Yahoo! Bid If Board Changes

Global Radio has confirmed that it could cut up to 30 jobs in a “prudent reaction to the current economic climate”. Cuts are expected to be made across programming, human resources, technology and among journalists across LBC, Galaxy and Heart, according to a report on MediaGuardian.co.uk. Sources are reported as claiming that cuts will see… Continue reading Jobs Could Be Cut At Global Radio

Despite the growing popularity of viewing television content online in the US, new research reveals that most US adults (94%) who subscribe to cable or satellite television services prefer to watch television on traditional TV sets. The research, conducted by The Nielsen Company for the Cable & Telecommunications Association for Marketing (CTAM), found that one-third… Continue reading US Adults Prefer To Watch TV On Traditional TV Sets

The number of worldwide internet users will increase 44% between 2007 and 2012, reaching 1.8 billion users, according to a new forecast from Jupiter Research. The Worldwide Online Population Forecast, 2007 to 2012 report predicts that by 2012, one quarter of the worldwide population will access the Internet on a regular basis. The growth in… Continue reading A Quarter Of The World’s Population Will Be Online By 2012