Magic 105.4 is launching a new television advertising campaign made up of user-generated content.The campaign features two 30-second spots with the theme “Magic good mood film”, which were created after an appeal by breakfast DJ Neil Fox for listeners to send in photographs that made them smile.Images were submitted via Magic’s website, where a link… Continue reading Magic Launches UGC TV Ad Campaign

MediaTel Group’s booking and trading system for online media, DELTA, has announced an impressive set of trial partners.The three OPera agencies – OMD, Manning Gottlieb OMD and PHD – plus leading digital agency, Profero, will be the first agency partners. Sales point partners include AOL, MSN, Guardian Media Group and Bauer Advertising.Adam Pace, OPera Media’s… Continue reading DELTA Trial Launches With Impressive Group Of Partners

Negotiations with Richard Branson over the rights to the Virgin brand are delaying the sale of Virgin Radio to Absolute Radio. The possibility is also emerging that the Virgin stations may be rebranded, with ‘Jack’, the name of Absolute’s Oxford station, one of the suggestions. It is understood that once an interested party reached the… Continue reading Virgin Radio Could Be Rebranded Under Absolute

Microsoft has told Yahoo! that it plans a hostile takeover bid if the company does not agree to a merger in the next three weeks. Microsoft wants Yahoo! to accept its $31 (£15.50) a share bid or the software company will approach the internet firm’s shareholders directly. Microsoft warned it may lower its price if… Continue reading Microsoft Gives Yahoo! An Ultimatum

A new report from research firm Attentional indicates that the sharp drop in the BBC’s viewing share observed in recent years will flatten out, with the corporation’s network of channels projected to have 32.1% of viewing in 2012. This figure is down from 34% in 2007, and while Attentional adds that ITV will narrow the… Continue reading BBC’s Viewing Share To ‘Flatten Out’

Online shoppers are abandoning their baskets before buying because of website complications, according to a report from the Review Centre. Paul Nadin, founder of www.reviewcentre.com, said issues such as websites taking too long to load and not stocking specific products are some of the frustrations stopping consumers sealing the deal. “Shopping online is easy and… Continue reading Complicated Websites Turn Off Online Shoppers

Online giant Google has announced that it is to allow keyword bidding on all terms typed into its search engine.Beginning on May 5, Google’s trademark complaint investigations will cease to monitor or restrict keywords for ads served to users in the UK and Ireland, reports Brand Republic.This will see the UK and Ireland move into… Continue reading Google To Allow Keyword Bidding On All Search Terms

A new report from research firm Attentional indicates that the sharp drop in the BBC’s viewing share observed in recent years will flatten out, with the corporation’s network of channels projected to have 32.1% of viewing in 2012.This figure is down from 34% in 2007, and while Attentional adds that ITV will narrow the gap… Continue reading BBC’s Viewing Share To ‘Flatten Out’

E4.com is launching its first wave of online-only content since it relaunched as a multiplatform channel in January.According to a report in NewMediaAge (NMA), the new content includes original commissions such as web films, video games, animations and bespoke web content.Initially, the content will only be available online, but it may be broadcast on air… Continue reading E4.com Launching Web-Only Content

The Bill managed to outperform BBC One’s Holby City police spin-off, Holby Blue, last night, with an average adult audience of over 4.8 million.ITV1 took a 23.7% viewing share between 8pm and 9pm, compared to BBC One’s 17.3%, with over 3.5 million tuning in to the new cop drama.BBC One managed to claw back the… Continue reading The Bill Beats Holby Blue