The Daily Mail has launched a beta version of its redesigned website, Mail Online.The relaunched website features content from the main site’s news, sport and showbiz sections and is updated from 9am to 7pm weekdays.The beta version of the new look Mail Online website has been running internally for three weeks but only opened to… Continue reading Daily Mail Launches Beta Version Of Redesigned Website

AOL’s ad network, Platform-A, served ads to 170 million US internet users in March, representing 91% of the total US online population, according to comScore figures for March.Advertising.com, the main component of Platform-A, accounted for the bulk of this reach, with more than 167 million US internet users.Yahoo! Network ranked second with a reach of… Continue reading AOL Is Top US Ad Network In March

Fiver has acquired the rights to online drama, Sofia’s Diary, marking the first time that an online UK-produced show has moved to TV.Sofia’s Diary is a multi-platform series which recently premiered on the social media network, Bebo.Starting from Monday 28th April on Fiver (see Fiver Gets Launch Date), the three minute programmes will be screened… Continue reading Online Show Sofia’s Diary Moves To TV

Five Life is to relaunch on Monday April 28 as Fiver, in an attempt to attract a younger audience.Programming on the rebranded channel will include a new series featuring younger people’s “frank and revealing” views on sex, called Generation Sex.The six-part series will also feature tales of celebrity sexcapades from the likes of Calum Best… Continue reading Fiver Gets Launch Date

Total search-related mobile advertising expenditure will grow from $813 million in 2008 to $5 billion in 2013, according to a new report from ABI Research. The growth of consumer options to search on-deck and off-deck, SMS, and via branded or white-label search providers in the mobile domain has created opportunities for advertisers to reach consumers… Continue reading Mobile Search Adspend To Reach $5bn In 2013

Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to a new report from Juniper Research. The report says that total annual adspend on mobile will exceed $1 billion for the first time in 2008, reaching $1.3 billion by the end of the year and… Continue reading Annual Mobile Adspend To Pass $1 Billion In 2008

New research from M:Metrics has found that mobile advertising is an ideal method for reaching young men, as among mobile phone users, 36% of 18 to 34-year-old men accessed mobile media in February. Men in this age group are also highly receptive to SMS advertising, said M:Metrics, with 9% responding to an SMS advert they… Continue reading Mobile Advertising Ideal Way To Reach Young Men

4oD, Channel 4’s catch-up service, is to be merged into the broadcaster’s core website, Channel4.com.The move, which is expected to take place next month, will allow Channel4.com users to watch programmes online up to seven days after transmission.It is understood that Channel 4 was originally going to merge the 4oD service into channel4.com once the… Continue reading 4oD To Move To Channel4.com

ITV is partnering with BT to offer its archive on-demand over the internet to international broadcasters.According to a report in Broadcast, BT Media & Broadcast has developed a digital content store for ITV’s archive, based upon its BT Mosaic service.This service will allow ITV to edit programmes for distribution across a variety of networks and… Continue reading ITV To Offer On-Demand Archive Globally

The second part of Waking The Dead was the big winner last night, with a peak of 6.5 million adult viewers giving the show a 29.6% share of the audience.The conclusion to Monday night’s episode had all the twists and turns we have come to expect from the show, and had an average of 6.4… Continue reading Waking The Dead Grabs 6.5m Adults