Consumers are more loyal to programmes than TV channels, according to the results of Accenture’s inaugural Global Broadcast Consumer Survey. The survey found that although television remains the predominant mass communications device worldwide, with 97% of respondents watching TV in a typical week, consumption patterns vary based on a number of factors including geography, age… Continue reading Viewers More Loyal To TV Programmes Than Channels

HDTV is finally on the brink of mass market acceptance, according to a new report from Informa Telecoms & Media. According to the report, Global HDTV Forecasts 3rd Edition, only 4% of global homes will actively watch HD programming by the end of this year. However, this means nearly 44 million active HD households, up… Continue reading HDTV Could Be On Brink Of Mass Market Acceptance

Almost 90% of the UK online population watched over three million internet videos in December, according to new data from comScore. The figures show that Google’s YouTube remained the market leading video site in the UK, US, Canada, France and Germany. In the UK, the BBC is the second most popular source of video, indicating… Continue reading Almost 90% Of UK Web Users Watch Video Online

The IPA’s latest Bellwether Report, for the first quarter of 2008, reveals that current budgets have been revised down for the second consecutive quarter. Weaker than expected sales, subdued consumer spending, and ongoing concerns about the health of the UK economy have driven this cost-cutting, said the report. The ‘All other’ category, which includes ‘below-the-line’… Continue reading Q1 2008 Bellwether: Marketing Budgets Cut For Second Consecutive Quarter

Google’s plans to scrap advertisers’ exclusive right to bid on key words for their own brands have been met with criticism from the IPA.From 5 May any advertiser or agency will be able to bid on trademarked single words in the UK and Ireland (see Google To Allow Keyword Bidding On All Search Terms). Previously,… Continue reading IPA Slams Google’s Key Word Search Plans

Almost 90% of the UK online population watched over three million internet videos in December, according to new data from comScore.The figures show that Google’s YouTube remained the market leading video site in the UK, US, Canada, France and Germany.In the UK, the BBC is the second most popular source of video, indicating the popularity… Continue reading Almost 90% Of UK Web Users Watch Video Online

Ashley Highfield, the director of future media and technology at the BBC, is leaving the corporation to become CEO of the joint venture video-on-demand service from ITV, Channel 4 and BBC Worldwide, Kangaroo.Highfield, who will be responsible for the roll-out of the new service, will replace interim chief executive Leslie MacKenzie.Kangaroo is understood to be… Continue reading Highfield To Leave BBC For Kangaroo

Ashley Highfield, the BBC’s head of online, is leaving the corporation to become chief executive at the planned on-demand service from BBC Worldwide, Channel 4 and ITV, codenamed Kangaroo. Highfield, director of future media and technology and a member of the BBC executive board, is to take over at Kangaroo from interim chief executive Leslie… Continue reading Highfield To Join Kangaroo

Digital publishers saw an increase in total revenues of more than 50% in 2007, according to the Association of Online Publishers. The AOP said that 31% of publishers had also predicted growth in the coming year, despite a worsening economic outlook. The association found that the dominant theme of its 2008 Census of members’ businesses… Continue reading Digital Publishers Boost Revenues By Over 50% In 2007

A new government inquiry into the “commercialisation of childhood” could lead to increased limits on advertising and marketing to children.Ministers are said to be concerned by research suggesting children recognise 400 brands by the age of ten and sympathise with parents who decry “pester power”.Ed Balls, the Schools Secretary, said: “I want to know if… Continue reading Government Inquiry Could Lead To Advertising Limits For Children