Aegis has acquired the ad-serving business bluestreak.com for $12.5 million. The agreement will see Aegis acquire Bluestreak’s proprietary ad-serving technology, a hosted online advertising suite, which helps advertisers execute campaigns across all internet media, through campaign management, execution, optimisation and analysis. Established in 1999, Bluestreak has an active presence in the key markets of the… Continue reading Aegis Acquires Ad-Serving Company
ARCHIVE ▸ The Media Leader Staff
Pearson is coming under pressure from shareholders to sell the Financial Times rather than go head-to-head with Rupert Murdoch’s News Corporation once it has bought The Wall Street Journal. The news comes after Pearson decided to scrap its own plans to bid for The Wall Street Journal as part of an alliance including General Electric,… Continue reading Pearson Under Pressure To Sell FT
The Advertising Association’s (AA) Quarterly Survey of Advertising Expenditure has just been published, showing that advertising expenditure in the UK totalled £4.2 million in the first quarter of 2007, representing a year-on-year increase of 3.0%. The survey, researched and compiled by the World Advertising Research Center (WARC), reveals that this is the highest such increase… Continue reading UK Adspend Reached £4.2 Million In Q1 2007
The UK is about to see rapid growth in mobile broadband services according to the latest research from YouGov and Point Topic. According to the research, 90% of people who have broadband access at home already own a mobile phone and half of them use a laptop. Many of them already use the internet in… Continue reading UK Mobile Broadband Services To See Rapid Growth
TVTimes is publishing a Princess Diana commemorative issue, which will have four different covers to collect, each depicting a key aspect of the Princess’ life.The four covers show Diana the mother, the icon, the charity worker and the Princess. Inside the issue, there is a six-page Diana feature that includes a host of memories that… Continue reading TVTimes To Publish Diana Commemorative Issue
IPC Southbank’s new online homes portal, www.housetohome.co.uk, has made five key appointments to its team, including the recruitment of an editor, David Gadd.Gadd is currently a senior manager at AOL UK, where he is responsible for the editorial planning of AOL’s homepage.He joined AOL in 2001 as editor of news, later becoming senior editor. He… Continue reading IPC Southbank Homes Portal Boosts Its Team
Louis Walsh is to make a “sensational” return to The X-Factor after Brian Friedman, one of the Grease Is The Word judges who was going to replace Walsh on the panel, has had a change of heart.Friedman will now become creative director on the show, and Walsh declared himself delighted to be reinstated. “In spite… Continue reading Louis Walsh Returns To The X-Factor
The Digital Radio Development Bureau (DRDB) has launched a radio advertising campaign to promote digital radio, following the news that more than five million DAB sets have been sold in the UK.With the strapline “Five million do it, do you?” the advert will echo the BBC’s effort, which asks, “Do you do digital?”Up to 100… Continue reading DRDB Launches Radio Ad Campaign
Aegis has acquired the full service event and experiential marketing agency Vivid Marketing. Vivid was founded in 1998 and is head-quartered in Smyrna, Georgia. It provides customised event marketing and field execution services across the US. Its services include mobile marketing activation, on-site promotions, branded product sampling, new product launches, consumer retail displays, and entertainment… Continue reading Aegis Acquires Vivid Marketing
All3Media has bought Maverick Television, one of Britain’s leading regionally based TV production companies. The deal for Maverick was made for an undisclosed sum and will see the firm join All3Media’s stable of 11 other production companies. Maverick TV is recognised as one of Britain’s leading producers in digital media. Its award winning and rapidly… Continue reading All3Media Acquires Maverick TV