Household take-up of digital television, via Freeview, digital satellite or cable TV, has risen to almost 85% to the end of June 2007, according to new research from Ofcom. This was up from 80.5% in the previous quarter, equating to 944,000 net household conversions since March (see UK Digital TV Penetration Exceeds 80%) . A… Continue reading Digital TV Penetration Reaches Almost 85%

The newly revamped heat radio has announced several presenters for its new format, with former Heart 106.2 voice Rachel Hopper joining heat as the host of its flagship afternoon show.Hopper – a regular expert on the GMTV showbiz sofa – will be broadcasting live to the nation when heat goes live at 2pm on Tuesday,… Continue reading Heat Radio Announces Top Presenters For New Format

Mobile provider O2 has partnered with Taxi Media, part of Clear Channel Outdoor UK, to provide passengers with free calls to all UK national and mobile numbers in O2 branded cabs across London and Birmingham.Unique O2 branded hands-free phones have been fitted in over 100 taxis across London and Birmingham along with O2 branded charging… Continue reading 02 In Taxi Media Free Calls Partnership

Telecoms giant BT is to carry out research into the reasons why some people shy away from using the internet.According to a BBC report, psychologists will study a small group of people to analyse the reasons behind their fear of using the web.Preliminary testing has found that for some people, using the internet triggers stress… Continue reading BT To Research ‘Web Fear’

Ofcom has said that the BBC’s plan to launch a new HD TV channel is likely to deliver consumer benefit through increased take-up of HD.The regulator’s market impact assessment found that this benefit is likely to be spread across all the major TV platforms including DTT, satellite and cable.However, Ofcom did say that there may… Continue reading Ofcom Approves BBC HD Plans

For the first time, online advertising will surpass radio advertising spending in the US, according to a new forecast from eMarketer. But this does not signal the death of the radio, according to eMarketer’s report Radio Trends: On Air and Online. There are many synergies between radio and the Internet and, for the most part,… Continue reading US Online Advertising To Surpass Radio Adspend

As in recent years, consumer electronic (CE) products will be popular US holiday purchases in 2007, with HDTVs set to grow in popularity, reports In-Stat. The company’s latest survey yielded over 2,000 responses from North American consumers; more than 80% of these respondents have plans to purchase a CE product this holiday season, the high-tech… Continue reading HDTVs Top Consumer Purchase Wish List

US spending on cinema, mobile, videogame, branded entertainment, satellite radio and custom publishing advertising will grow a projected 20.3% in 2007 and an additional 18.4% in 2008 and 18.5% in 2009, according to Jack Myers Media Business Report. These non-traditional media grew nearly 23% in 2006, delivering $25.2 billion to media company coffers, or 11.3%… Continue reading US Adspend To Grow

Independent News & Media has reported a 7.1% increase in its UK operation’s advertising revenues in the first half of the year. INM said that advertising had been boosted by growth in display revenue at the Independent and classified advertising growth. It added that operating profits in the UK had grown by 19.7% to €7.3… Continue reading Independent News & Media Reports Ad Revenue Increase

BBC One’s new series of Silent Witness lured an average adult audience of almost 6.5 million last night, with the first of a two-part story line giving the channel a 29.6% viewing share.The long-running forensic crime drama managed to eclipse the final of Marco Pierre White’s Hell’s Kitchen. A little over five million adults on… Continue reading Silent Witness Triumphs Over Hell’s Kitchen Final