The new TV ad campaign from eBay will use 10-second advertisements featuring a live-feed direct from the eBay auction website.The ads, which show real-time auction listing, are the first work produced by Albion since it won the account in July.The campaign breaks on September 9 and retains the eBay animated Logo people, although they have… Continue reading eBay To Launch Live Ads

Virgin Media is reported to be considering launching a news channel aimed at rivalling Sky News.The Virgin News channel, if given the go-ahead, would see ITN providing its content, with Virgin understood to also be looking at launching a broadband news channel.Earlier this year, Sky pulled its basic channel package – including Sky News, Sky… Continue reading Virgin Media Could Launch News Channel

Christian O’Connell has signed a new two year contract with Virgin Radio that will keep him at the station until the end of 2009.He joined Virgin Radio in January 2006 from Xfm and his current deal would have expired at the end of this year.The new deal comes shortly after Paul Jackson, Virgin Radio chief… Continue reading Christian O’Connell Signs New Deal At Virgin Radio

Yahoo! has acquired BlueLithium, the online global ad network, for approximately $300 million in cash. According to comScore Media Metrix, BlueLithium is the fifth largest ad network in the US and second largest in the UK with 145 million unique visitors each month. Jerry Yang, chief executive officer, Yahoo!, said: “BlueLithium’s products, technology and team… Continue reading Yahoo! Buys Online Ad Network

Aegis Group has reported a first-half pre-tax profit of £41.3 million, up 8.7% from £38 million a year earlier. The group also reported organic revenue growth of 9.6%, whilst its revenue was up 7.7% to £499 million. Aegis Media and its market research company Synovate both delivered revenue growth ahead of their markets, at 9.8%… Continue reading Aegis First-Half Profits Up

Travel, communities and research websites receive the most click-throughs from search engines whilst research, travel destinations and government sites rely most on search for visitors, according to new research from Nielsen//NetRatings. NetRatings said that in July 2007, Britons clicked on over 1.3 billion search results – equating to over 29,000 every single minute. The multi-category… Continue reading UK Search Engine Click-Throughs Revealed

The US outdoor advertising industry maintained a 7.9% growth rate in the second quarter, equalling $2.2 billion in total ad dollars, according to the Outdoor Advertising Association of America (OAAA). This means that the industry has now sustained an 8% annual growth rate for several years in a row, with each quarter building on a… Continue reading US Outdoor Advertising Sustains Growth Rate

Silent Witness was the winner in the 9pm timeslot last night with a peak of 5.6 million adult viewers (a 27.4% share of the audience).The disturbing detective show easily beat ITV1’s reality show Hell’s Kitchen, which features Marco Pierre White putting a selection of celebrities through their paces in a real pressure-cooker environment.The ITV show… Continue reading Silent Witness Wins It For BBC One

The BBC’s hit series Who Do You Think You Are? is to get a spin-off magazine and a website to coincide with the start of its new series on September 6.Wall to Wall have licensed the use of the brand and programme content to BBC Magazines Bristol for the new magazine and website.Claire Hungate, director… Continue reading Spin-Off Magazine And Website For BBC Family History Series

Emap Advertising has today announced that it is to be the first UK company to use new technology that enables it to feature interactive advertising in in-stream online videos.Emap Advertising has partnered with Adjustables, which has developed the new advertising technology, to promote Halo 3, the new game from Microsoft Xbox, in FHM Entertainment videos.The… Continue reading Emap Advertising To Use Interactive Technology In Online Videos