The European Interactive Advertising Association (EIAA) has published new research showing that 37% of European wireless users regularly visit social networking sites, a third create and share their own content and 33% of wireless users contribute reviews and ratings to websites. The EIAA Mediascope Europe Study, conducted by Synovate, explores the trends and usage patterns… Continue reading Habits Of Wireless Internet Users Revealed

CBS Outdoor has poached Anthony Waithe as head of research from rival Titan Outdoor. Waithe will report to Steve Cox, CBS Outdoor’s strategic planning director, and will lead a four-strong research team to deliver detailed audience research to support the sales division.Waithe will also be tasked with delivering research insights that highlight the role of… Continue reading Titan Head Of Research Jumps Ship To CBS Outdoor

Up to a fifth of Emap Consumer Media’s editorial staff are said to have been made redundant in the run up to the group’s trading results release next week, according to reports in the trade press.The job losses are a surprise addition to the 30 publishing roles that were scrapped last month, and continue a… Continue reading Huge Job Cuts At Emap Ahead Of Group Results

Media and entertainment industry veteran, Richard Eyre, has been appointed as a non-executive director at MGt, the leading support services provider to the digital broadcast and new media sector.Companies such as BSkyB, Discovery Networks, Sony Entertainment, Setanta Sports, Top Up TV and Virgin Media rely on MGt, and its customer management services and technology, to… Continue reading Richard Eyre Joins MGt As Non-Exec Director

ITV Customer Relations has announced that 118 118 is to be the new broadcast sponsor of ITV1 movies.The deal was negotiated by Luciana Limongelli, sponsorship & branded content executive at ITV customer relations, and Cate Murden at OMD UK.Murden, associate director, OMDFuse, said: “The ITV1 movie package is an ideal opportunity for 118 118 to… Continue reading 118 118 To Sponsor ITV1 Movies

The government is to introduce new regulations covering illegal outdoor advertisements which are put up by motorways and main roads.It also intends to create a national database to keep track of companies which have broken the law.Planning minister Yvette Cooper announced the measures today and also revealed that local planners will be given the facilities… Continue reading Government Legislation On Illegal Outdoor Ads

Channel 4 has signed Emap, SMG, UTV and Disney to its bid for the second national digital radio licence.Channel 4 has also teamed up with CanWest, Universal Music, Sunrise and Gaydar for the bid, with applications for the licence due in by March 28.Channel 4 is the clear favourite for the licence, with National Grid… Continue reading Channel 4 Reveals Digital Radio Partners

Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.This week saw Viacom file a $1 billion (£520 million) lawsuit against Google, accusing the firm of “massive copyright infringement” on its video sharing website YouTube (Full Story).In a statement, Viacom said: “After a great deal of unproductive… Continue reading Media In The City

Virgin Media has been announced as the title sponsor of the Yamaha British Superbike team for 2007 in a six-figure deal.This continues a seven year relationship with Virgin Mobile and Yamaha, with the sponsorship now coming under the wing of the new entertainment and communications company.The Virgin Mobile Cup will also get a makeover –… Continue reading Virgin Media Sponsors Yamaha Bike Team

A new glossy weekly magazine has been launched in London by former Mail On Sunday journalist Christena Appleyard.So London, which has an initial print run of 75,000 copies, is described by its editor as being significantly property focused.The former editor of the Mail On Sunday‘s Night & Day magazine wrote in the publication’s first issue:… Continue reading New Weekly Glossy Hits Capital’s Streets