Users of news websites spend longer reading articles than those reading print newspapers, according to research from the Poynter Institute in America.In a laboratory setting, 600 people were given identical stories to read. The research showed that readers read more online, where 75% of the text in an online story was read compared with 62%… Continue reading Online News Readers Read More Of The Story

The BBC has announced the start of a trial to syndicate a range of its television channels and radio networks via 3G to mobile phones with mobile operators Orange, Vodafone and 3.The announcement was made at the Broadcast Mobile TV Congress, and explained that the trial will allow subscribers to Orange, Vodafone and 3’s TV… Continue reading BBC Trials 3G TV And Radio

Ian Lewis, director of broadcasting at BSkyB, has been promoted to the position of director of Sky Movies and Sky Box Office.Lewis replaces Sophie Turner Laing, who last month was made managing director of entertainment (see Sky Gets New Entertainment MD).Lewis will now be responsible for Sky’s new genre-defined subscription movie channels (see BSkyB Makes… Continue reading Sky Gets New Movie Boss

BT Vision has attracted just 5,000 customers since it launched in December 2006, although the telecoms giant says that this is entirely in line with expectations.The investment bank Morgan Stanley estimates that 40% of the 5,000 customers are employees of BT.The service launched to a sample of users on December 4 last year (see BT… Continue reading BT Vision Begins Slowly

Chrysalis Radio’s LBC 97.3 has brokered a sponsorship deal with the health food brand Alpro to promote the Soya-based product on its weekday lifestyle show presented by Jim Davis at 1pm.The sponsorship, which is intended to raise awareness of Alpro as a positive lifestyle choice, will run for three months from Monday April 2.The exclusive… Continue reading LBC 97.3 Signs New Sponsorship Deal

BT has signed a range of new deals for its BT Vision Download Store. The Download Store is a non-exclusive online video store available to all of the UK’s 14 million broadband customers – regardless of which internet service provider they use.New content announced includes Warner Bros’ titles such as the entire film series of… Continue reading BT Announces New Deals For Download Store

Just days after its launch, the glossy weekly magazine launched by former Mail On Sunday journalist Christena Appleyard, So London, has folded after just two issues.A statement from the company reads: “There is no long term future for the title in the current marketplace.”Reports have suggested that the inexperience of the magazine’s publisher was largely… Continue reading New Glossy Weekly Shuts After Two Issues

BSkyB’s video downloads service, Sky Anytime, has now launched on television, allowing users access to 30 hours of on-demand programming.Anytime on TV stores shows on the Sky platform and gives viewers a week to either watch or store shows through their Sky+ box.Sky has made Anytime available to HD customers first, with the service set… Continue reading Sky Launches TV On-Demand Service

ITV has today unveiled two new sponsorship deals, with Ribena Really Light sponsoring Grease Is The Word and Snack a Jacks sponsoring Deadline.The Ribena sponsorship includes broadcast sponsorship on ITV1 and ITV2, red button interactivity and on-air marketing for the new series Grease Is The Word and also Greased Lightning on ITV2.The sponsorship was negotiated… Continue reading ITV Unveils Two New Sponsorship Deals

Google accounted for 43% of the £2 billion spent by marketers on online advertising last year, according to the Interactive Advertising Bureau (IAB). Last year, Google made $1.6 billion (£872 million) in the UK, which is around 43% of the £2 billion spent last year by UK marketers. In 2005, Google’s $878 million UK revenues… Continue reading Google Increases Grip On UK Online Adspend