According to a new study from Harris Interactive, 35% of US adult mobile phone users are willing to accept incentive-based advertisements. Harris says that of these adults, 78% say the best incentive would be cold hard cash, followed by free minutes (63%), free entertainment downloads (eg, ring tones, games; 40%) and discount coupons (40%). The… Continue reading Mobile Ads Becoming More Accepted In US

A new report from the Office of National Statistics (ONS) reveals that despite the increasingly connected society we live in, some people are being left behind by our advance into the digital era. The Focus On The Digital Age report draws together information about ownership and use of information and communications technology (ICT). The report… Continue reading Some Britons Being Left Behind In Digital Era

Soon you could be piping digital TV around your home via power sockets. At the Cebit technology fair, German hi-tech firm Devolo is showing off home networking technology that can handle signals from a set top box. While many firms are working on ways to route data via the mains power circuits in the home,… Continue reading MPG Wins BBC Contract

The BBC has appointed Media Planning Group as its new media agency, completing a formal review which started in October 2006.MPG will work with the BBC’s marketing department to plan and buy media space for specific marketing campaigns and to provide market insight and analysis.BBC director of marketing, communications and audiences, said: “I am delighted… Continue reading MPG Wins BBC Contract

Emap is creating three digital director roles, for its radio, specialist and lifestyle divisions in order to accelerate its multimedia strategies.Working with the leadership teams in these businesses, Emap says that the new roles will help develop and execute the digital strategy and deliver the profit & loss digital targets across the radio, specialist and… Continue reading New Digital Director Roles At Emap

Sir Richard Branson’s company, Virgin Media, is said to be in secret talks with Channel 4 to sponsor Big Brother, after the news that Carphone Warehouse pulled the plug on their deal.According to reports in the trade press, if the two companies do reach a deal, Virgin Media could gain exclusive access to video-on-demand content,… Continue reading Virgin Media Could Sign Big Brother Deal

Michael Grade, ITV chief executive, has the support of City analysts for his attempts to end the broadcaster’s contract rights renewal (CRR) mechanism. However, according to a report in Broadcast magazine, he faces strong opposition from media buyers. The report quotes a major media buyer as saying: “”Our clients want a bigger and stronger ITV,… Continue reading Support For Grade On CRR

Almost 70% of women claim that they could not live without the internet, according to new research from IPC Southbank, publisher of women’s monthlies such as Marie Claire and In Style.Southbank’s Web Wise Women research questioned more than 4,000 ABC1 women, finding that they are spending more time on the internet than ever before, with… Continue reading 70% Of Women Couldn’t Live Without The Internet

Now publishing director Andrew Sumner has announced the appointment of Beverley Watts as the new online editor of Now.Watts has been assistant editor of Now since its launch in 1996, and will take overall responsibility for the editorial development of www.nowmagazine.co.uk – which re-launched last summer.In this new role Watts will report directly to new… Continue reading Now Gets New Online Editor

Chrysalis-owned Galaxy has brokered a 13 week sponsorship deal with low cost airline Jet2.com to promote their new service Jet2holidays.com.The sponsorship, beginning on March 19, will include on-air promotions and sponsorship idents as well as online competitions and banner adverts.The deal will run across the Galaxy breakfast shows in Manchester (Wes @ Breakfast) and Yorkshire… Continue reading Galaxy Signs Package Holiday Sponsorship Deal