Advertisements for Cadbury’s Trident chewing gum have been banned by the ASA following more than 500 complaints, after the commercials were ruled to be offensive and portraying harmful stereotypes.Several ads in the series, which were created by agency JWT, were deemed to be unsuitable for broadcast because they had breached certain broadcast codes.One television commercial… Continue reading Sticky Situation For Cadbury Ads After ASA Ban

Reports in the trade press suggest that 4Radio’s application for the digital multiplex is likely to include the capability of broadcasting on-demand content.Using technology created by UBC Media Group (see UBC Announces Digital Music Downloading Launch), listeners will be able to buy and store libraries of shows or songs that could then be transferred to… Continue reading Radio On Demand From 4Radio

CBS Outdoor has hired Helena Bouchez to the newly created role of commercial director to manage its London rail portfolio.Bouchez, who takes up the new position in June, will be tasked with developing and implementing growth and operational strategies for CBS Outdoor’s London rail business.This will include managing the contracts with London Underground, Docklands Light… Continue reading CBS Outdoor Takes Bouchez From Titan

EDF Energy and Peugeot have been announced as joint broadcast, online and interactive sponsors for this year’s IRB Rugby World Cup coverage on ITV.The fully integrated package includes sponsorship of all live coverage and tournament highlights across ITV’s channels, as well as exclusive sponsorship of ITV’s Rugby World Cup website and branding on all marketing.At… Continue reading EDF Energy And Peugeot Sponsor ITV’s Rugby World Cup

The Daily Mail and General Trust (DMGT) has announced that its total ad revenues for the five months to February rose by 10%. This figure includes those of Associated Northcliffe Digital which have risen by 114% year on year (excluding acquisitions). Underlying revenues increased by 4%, whilst Associated’s newspaper display advertising revenues increased by 4%… Continue reading DMGT Sees Ad Revenues Rise

Richard Eyre is to join GCap as deputy chairman on May 1, before taking over as chairman in November, and will give up his place on the board of the Guardian Media Group.Ralph Bernard, Chief Executive of GCap Media said “Richard is someone I deeply respect and admire. His wide experience covering advertising, radio, television,… Continue reading Richard Eyre To Become GCap Chairman

Piczo, the teen social networking site, has teamed up with Microsoft Digital Advertising Solutions to offer advertisers new opportunities to reach UK teenagers.Under the terms of the deal, Microsoft will be Piczo’s exclusive UK ad sales partner across all communication formats and market categories.The deal will enable Piczo to focus on enhancing product and service… Continue reading Microsoft Teams Up With Teen Social Networking Site

Emap has published a trading update for the full year ending 31 March 2007, saying that the outcome is in line with current expectations. The publisher says that in consumer, and radio in particular, market conditions have been weak, although B2B is continuing to perform well. Total revenue growth track, says Emap, is on track… Continue reading Emap Financial Year In Line With Expectations

GCap Media has announced that, on a like for like basis, its revenues for the full year ending 31 March 2007 are forecast to increase by 1% year on year for the last quarter and decline by around 3% for the year. Total revenue for the year is forecast to be decrease approximately 9%, with… Continue reading GCap Revenues Expected To Show Increase

Traditional media are making inroads into evolving for the digital age, according to panellists at the latest MediaTel Group seminar on the future of digital, which was held this morning in London’s Westminster. “Traditional media people do get it,” said Andrew Walmsley, co-founder of digital communications agency, i-level, adding that the majority were working hard… Continue reading Traditional Media On Track For Digital Evolution