A new report from the Interactive Advertising Bureau (IAB) has just been published which focuses on the in-game advertising market. The report makes clear that one of the hurdles faced by in-game advertising is the lack of research to prove its efficacy. The IAB says that almost all of the experts it spoke to when… Continue reading New Report Focuses On In-Game Advertising

US marketers will continue to shift their spending into online advertising in 2007, according to a new report from eMarketer. Despite this, adds eMarketer, growth in US online ad spending will be lower than it has been for three years, dropping from annual rates of over 30%to just under 19% in 2007 for a total… Continue reading US Marketers Will Continue To Move Online

New research from Informa Telecoms & Media shows that 29% of TV homes in the Asia Pacific region will receive digital signals in 2012, up from just 6% in 2006. The 11th edition of Informa’s Asia Pacific TV report shows that China will overtake Japan as the biggest digital market during 2007 and will account… Continue reading Asia-Pacific Digital TV Households To Increase

Imagine Publishing is to invest over £1.5 million this year as it seeks to develop its digital brands.Imagine currently publishes 20 magazines and operates 20 websites across the video game, home computing and digital photography/video markets.Over the coming year the publisher is set to develop its existing websites for its key magazines, including Digital Photographer,… Continue reading Imagine To Develop Digital Brands

The BBC Trust has asked that the BBC’s next editorial compliance report sets out procedures to ensure that problems such as those encountered with the Blue Peter faked-winner scandal are not repeated.The BBC executive board is required by the trust to submit an editorial compliance report twice yearly, with the first one due in May.At… Continue reading BBC Trust Emphasises Editorial Guidelines

Ofcom has said that ITV did not seek permission to cut the number of hours of children’s programming on its flagship channel from eight hours per week to five.The broadcaster released a statement late yesterday saying it had been given the go-ahead by the regulator. “Having taken into account the opinion of Ofcom, ITV confirms… Continue reading Ofcom Did Not Approve ITV’s Cut In Hours Of Kids Programming

The WorldDMB Forum has hit back at comments made by European telecoms commissioner Viviane Reding that mobile broadcasters should use the digital video broadcasting-handheld (DVB-H) standard rather than DAB/digital multimedia broadcasting (DMB).The European Mobile Broadcasting Council (EMBC) last week published a report which called on the industry to adopt a single technological standard, with Reding… Continue reading Mobile Broadcasting Body Hits Out At EC Commissioner

Apple TV is launching this week in the US for $299, allowing users to wirelessly transfer downloaded video content to their TV from their PC.Steve Jobs, Apple founder unveiled Apple TV in January, alongside the iPhone, a touch-screen handset that combines a mobile phone, internet access, and iPod music and video playback features (see Apple… Continue reading Apple TV To Launch

Ofcom has officially announced an inquiry into the use of premium-rate telecoms services (PRS) in television programmes.The inquiry will be lead by Richard Eyre, non-executive member of the Ofcom Content Board, and will include input from ICSTIS, the premium rate phone line regulator, which is already investigating some cases (see ICSTIS Outlines Plan To Tackle… Continue reading Ofcom Announces Phone-In Investigation

Virgin Media and Setanta Sports are in senior level talks about launching a rival channel to Sky Sports News, according to reports in Broadcast.A source at Setanta told the publication that talks had begun between the companies and that teaming up would be an obvious strategy.“It makes a lot of sense,” said the source. “Setanta… Continue reading Virgin And Setanta Join Forces For Sky Sports News Rival