The mobile internet is a compelling platform for content and marketing, with strong growth and consumers watching and acting upon advertisements, according to the latest research from the Online Publishers Association (OPA). The Going Mobile: An International Content Use And Advertising On The Mobile Web report involved over 6,000 interviews in the US, the UK,… Continue reading Mobile Internet Becoming Compelling Marketing Platform

The output of the UK economy in the three months ending in February was 0.5% higher than in the previous three months, according to a new report from the National Institute of Economic and Social Research (NIESR). This follows a revised figure from the three months ending in January, with the NIESR saying that the… Continue reading UK Economic Output Grows

ITV Play and This Morning will both have their interactive quizzes restored having been cleared by ITV’s internal review.ITV suspended all interactive programming last week following allegations that there had been irregularities regarding its premium rate phone lines (see ITV Suspends Premium Rate Phone-Ins).Dancing On Ice was shown on Saturday on ITV1, with its interactive… Continue reading ITV Review Clears Interactive Quizzes

GCap Media has rebranded Capital Radio as Capital 95.8 – The Sound Of London, and will tonight launch a television advertising campaign.The ad is Capital’s first major TV push in over a year and will promote the rebrand which sees the station’s logo change to an amp volt in the shape of the River Thames.The… Continue reading Capital Radio Gets Name Change And Ad Campaign

The UK’s leading online media intelligence company, MediaTel Group, has announced the latest in its series of popular industry seminars, with the latest session focusing on the future of digital.The morning session, which combines a panel debate and an audience Q&A session, sees highly respected figures in the media air their views on the digital… Continue reading MediaTel Group Adds To Seminar Portfolio With Digital Session

ITV Play and This Morning will both have their interactive quizzes restored having been cleared by ITV’s internal review.ITV suspended all interactive programming last week following allegations that there had been irregularities regarding its premium rate phone lines (see ITV Suspends Premium Rate Phone-Ins).Although the ITV Play channel is still off-air, some of its programming… Continue reading ITV Review Clears Interactive Quizzes

Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.The main media City news this week was all financial, with RTL, the owner of Five, announcing that it recorded growth in earnings of 12.3% in 2006 (Full Story).United Business Media saw revenues grow by 17% to £739.1… Continue reading Media In The City

Virgin Media will launch its own Freeview box, which could be a “stop gap” measure to provide digital TV ahead of its IPTV service to be launched next year, according to reports in the trade press.The company is thought to be considering several options, including a Freeview box combined with PVR, similar to its V-Plus… Continue reading Virgin Media Close To Launching Own Freeview Box

ITV has appointed Rick Mitz as senior vice president, American programming for ITV Channels.In this new role Mitz will be working as part of director of acquisitions, Jay Kandola’s team to bring the best of US acquired programming to ITV’s portfolio of channels.Mitz, who is based in Los Angeles, has spent the last 13 years… Continue reading ITV Appoints Head Of American Programming

A range of measures have been announced in response to the premium rate phone-in debacle, with ICSTIS saying that it will introduce systematic monitoring of broadcasters and a licensing regime for premium rate service providers.The ICSTIS chairman, Sir Alistair Graham, said his priority was to ensure viewers got a “fair deal” from broadcasters, after the… Continue reading ICSTIS Outlines Plan To Tackle Phone-In Controversy