Chrysalis Radio’s LBC 97.3 has brokered a sponsorship deal with the health food brand Alpro to promote the Soya-based product on its weekday lifestyle show presented by Jim Davis at 1pm.The sponsorship, which is intended to raise awareness of Alpro as a positive lifestyle choice, will run for three months from Monday April 2.The exclusive… Continue reading LBC 97.3 Signs New Sponsorship Deal

The impending merger between US satellite radio companies XM and Sirius will create a monopoly which would potentially violate US antitrust regulations, according to a recent report. The independent study by Criterion Economics claims to offer “concrete evidence and analysis to some of the most important questions that have plagued lawmakers since the merger was… Continue reading Opposition Grows Against US Satellite Radio Merger

BT has signed a range of new deals for its BT Vision Download Store. The Download Store is a non-exclusive online video store available to all of the UK’s 14 million broadband customers – regardless of which internet service provider they use.New content announced includes Warner Bros’ titles such as the entire film series of… Continue reading BT Announces New Deals For Download Store

Just days after its launch, the glossy weekly magazine launched by former Mail On Sunday journalist Christena Appleyard, So London, has folded after just two issues.A statement from the company reads: “There is no long term future for the title in the current marketplace.”Reports have suggested that the inexperience of the magazine’s publisher was largely… Continue reading New Glossy Weekly Shuts After Two Issues

BSkyB’s video downloads service, Sky Anytime, has now launched on television, allowing users access to 30 hours of on-demand programming.Anytime on TV stores shows on the Sky platform and gives viewers a week to either watch or store shows through their Sky+ box.Sky has made Anytime available to HD customers first, with the service set… Continue reading Sky Launches TV On-Demand Service

ITV has today unveiled two new sponsorship deals, with Ribena Really Light sponsoring Grease Is The Word and Snack a Jacks sponsoring Deadline.The Ribena sponsorship includes broadcast sponsorship on ITV1 and ITV2, red button interactivity and on-air marketing for the new series Grease Is The Word and also Greased Lightning on ITV2.The sponsorship was negotiated… Continue reading ITV Unveils Two New Sponsorship Deals

Google accounted for 43% of the £2 billion spent by marketers on online advertising last year, according to the Interactive Advertising Bureau (IAB). Last year, Google made $1.6 billion (£872 million) in the UK, which is around 43% of the £2 billion spent last year by UK marketers. In 2005, Google’s $878 million UK revenues… Continue reading Google Increases Grip On UK Online Adspend

Merrill Lynch (ML) is raising its global online advertising growth forecast from 24.1% & 17.5% in 2007 and 2008 respectively, to 25.5% and 18.8%. The financial analyst said that online growth for 2006 came in at around 36%, compared to its previous estimate of 34%, adding that this was driven by international strength in particular.… Continue reading Merrill Lynch Raises Global Online Ad Forecast

A new report from eMarketer says that, by many measures, Britain has become Europe’s leading online economy. The UK Online report says that as telecom competition drives down prices, growing numbers of Britons are upgrading to broadband speeds. According to eMarketer, the UK now boasts the fifth-largest broadband population in the world. With 12 million… Continue reading Britain Becoming Major Online Economy

New figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reveal that UK internet advertising expenditure grew 41% in 2006, breaking the £2 billion barrier as marketers moved their budgets online. The IAB figures show that £2 billion was spent online by advertisers targeting the 31 million (source: GfK NOP) people connected to the… Continue reading UK Internet Advertising Spend Grows 41%