Mobile service provider O2 is set to launch a new £5 million brand campaign, which will cover television, cinema and posters.The campaign, which was created by Vallance Coleman Carruthers Priest, will begin on Monday, with the execution in line with the previous O2 style but aiming to produce a warmer and more natural environment to… Continue reading O2 To Launch £5 Million Brand Campaign

Capital Gold has undertaken its biggest marketing partnership initiative in the station’s history to promote the official website for English tourism, enjoyengland.com, and the Greater London Authority’s activity surrounding St. George’s Day 2007.The classic hits station will roll out the promotional campaign across the Capital Gold Network, on-air and online, and will drive traffic to… Continue reading Capital Gold Undertakes Huge Marketing Partnership

Virgin Media has filed legal proceedings in the High Court aimed at resolving the heavily publicised channel carriage dispute with Sky.The proceedings are based on Section 18 of the UK Competition Act 1998 and Article 82 of the EC Treaty, both of which prohibit a company from abusing its dominant position.Virgin Media has said that… Continue reading Virgin Media Files Legal Proceedings Against Sky

SMG has said that it will seek a separate stock market listing for Virgin Radio, which it owns, as it looks to focus on its TV business.In a statement, the SMG board said that the proposed separate listing for Virgin Radio will provide a strong platform for Virgin Radio’s separate growth and the right strategic… Continue reading SMG To Float Virgin Radio

ScreenFX has announced a deal with Land Securities, the UK’s largest property company, that adds 13 major shopping centres to its UK network.ScreenFX will supply digital flat screen networks for advertising and other media content to the top flight centres in Land Securities’ property investment portfolio.According to ScreenFX, the contract sees the total footfall of… Continue reading ScreenFX Expands Network

2007 could be the breakout year for HDTV in the consumer marketplace, according to a new report from IMS Research. IMS Research says that pay-TV operators around the world, both cable and satellite, have launched HD services, with more to follow them. However, uptake has been slow as, for some operators, the selection of channels… Continue reading 2007 Could Be Breakout Year For HDTV

The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. ABI Research says that by 2011, the value of the market will reach $19 billion, including mobile search and video advertising. The research firm adds that… Continue reading Mobile Ad Market To Grow

JupiterResearch has found that 26% of large advertisers in companies with annual revenues of $50 million or more plan to increase spending on search engine marketing by more than 25% this year. The US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer JupiterResearch has found an additional 28% of large advertisers anticipate spending… Continue reading US Advertisers To Increase Search Spending

The latest IPA Trends in Television report, for Q4 2006, shows that recorded television viewing levels are continuing to decline with average daily viewing levels now standing at 3.60 hours. Share of viewing for non-terrestrial channels declined slightly for the first time in a year, according to the IPA figures. The IPA said that the… Continue reading Television Viewing Levels Continue To Decline

The worldwide mobile TV broadcast market is expanding, as the number of commercially launched mobile TV broadcast networks will grow from 9 in 2006 to 13 in 2007, according to a new report from In-Stat. The unavailability of spectrum is the largest barrier to the launch of more mobile TV services, particularly in Europe, the… Continue reading Mobile TV Broadcast Market Expands