A new forecast from ZenithOptimedia says that global internet adspend will overtake radio in 2008, a year earlier than it forecast in December. Global internet adspend is forecast to grow 28.2% in 2007, while the rest of the market grows 3.7%. By 2009, the internet is predicted to account for nearly 9% of global adspend.… Continue reading Internet Adspend To Overtake Radio
ARCHIVE ▸ The Media Leader Staff
Only 5% of US broadband users (approximately five million) use the mobile internet, according to a new report from Media-Screen. The report says that although more than 60% of users currently own an internet-enabled mobile device, they are reluctant to partake in online mobile activities due to extra fees and difficulties establishing and maintaining internet… Continue reading 5% Of US Broadband Users Use Mobile Internet
The amount of people in the UK now subscribing to broadband packages has hit 13 million, according to research from Point Topic. This reflects a worldwide trend, which has seen a boost in the number of high speed internet connections being set up in domestic surroundings and in the workplace. Increasing broadband uptake by 33%,… Continue reading Subscribers To Broadband Packages Rise
The UK economy is expected to grow by 2.75% in 2007, with growth moderating by just under 0.25% points in 2008, according to the latest report from the Euroframe – European Forecasting Network. Inflation has eased slightly from the highs recorded at the turn of the year and the Network expects it to moderate further,… Continue reading 2007 Growth Forecast For UK Economy
Cable operators and Vonage are driving continuing growth in the US residential Voice over Internet Protocol (VoIP) telephone market, according to new figures from In-Stat. According to data from the market research firm’s US Residential VoIP Market Tracker service, more than 10.6 million US households now have at least one active VoIP user, up from… Continue reading US VOIP Market Continues To Grow
The BBC is considering airing an extra episode of EastEnders each week, and is understood to undertaking a feasibility test to assess the impact another episode might have on the production schedule.The extra episode could take on a Wednesday night slot and go up against Coronation Street or The Bill.Over the last twelve months the… Continue reading EastEnders Could Go Five Nights A Week
Users of news websites spend longer reading articles than those reading print newspapers, according to research from the Poynter Institute in America.In a laboratory setting, 600 people were given identical stories to read. The research showed that readers read more online, where 75% of the text in an online story was read compared with 62%… Continue reading Online News Readers Read More Of The Story
The BBC has announced the start of a trial to syndicate a range of its television channels and radio networks via 3G to mobile phones with mobile operators Orange, Vodafone and 3.The announcement was made at the Broadcast Mobile TV Congress, and explained that the trial will allow subscribers to Orange, Vodafone and 3’s TV… Continue reading BBC Trials 3G TV And Radio
Ian Lewis, director of broadcasting at BSkyB, has been promoted to the position of director of Sky Movies and Sky Box Office.Lewis replaces Sophie Turner Laing, who last month was made managing director of entertainment (see Sky Gets New Entertainment MD).Lewis will now be responsible for Sky’s new genre-defined subscription movie channels (see BSkyB Makes… Continue reading Sky Gets New Movie Boss
BT Vision has attracted just 5,000 customers since it launched in December 2006, although the telecoms giant says that this is entirely in line with expectations.The investment bank Morgan Stanley estimates that 40% of the 5,000 customers are employees of BT.The service launched to a sample of users on December 4 last year (see BT… Continue reading BT Vision Begins Slowly
