One in two adults feel overwhelmed by new technology, according to the results of a survey released today.The Computing Which? survey shows that although 71% of households in the UK have a personal computer, many people still appear to struggle with the related technical terms.Almost half of those surveyed said that they feel weighed down… Continue reading 50% Of Adults Struggle With New Technology

The licence-fee funded body responsible for implementing the government’s digital switchover strategy, Digital UK, is to restructure its marketing department and has earmarked £20 million towards raising awareness amongst vulnerable groups around the country.The restructure follows December’s announcement by culture secretary Tessa Jowell that £600 million would be ring-fenced to help over-75s, the blind and… Continue reading Marketing Restructure For Digital UK

NTL could be ready to announce the departure of Simon Duffy, its executive vice-chairman and former head next week, according to a report in today’s Times. Duffy’s contract expires on January 15 and, according to the report, it will be revealed in a filing to the US Securities and Exchange Commission on Monday that it… Continue reading Duffy Could Leave NTL Next Week

The new series of Judge John Deed brought around six million adult viewers to BBC One last night, giving the channel a 25% audience share between 9pm and 10pm.Meanwhile, over on Channel 4, the latest goings on in the Celebrity Big Brother house lured 3.5 million on average, giving the broadcaster a 14.5% viewing share,… Continue reading Viewers Judge John Deed A Success

Apple has launched the iPhone, a touch-screen handset that combines a mobile phone, internet access, and iPod music and video playback features.The internet-ready iPhone will use the Apple OS X operating system and allow users to watch movies, download songs and store photos, as well as offering email, calendar and contacts software found in rival… Continue reading Apple Launches Blackberry Rival

Trinity Mirror has closed down its magazine unit, following the company’s failure to successfully launch a consumer magazine.Closure of the unit, which produces the colour magazines for the group’s newspapers, could make dozens of staff redundant.The Sunday Mirror will now produce Celebs on Sunday while the Daily Mirror will produce We Love Telly!, which appears… Continue reading Trinity Mirror Shuts Magazine Unit

According to a new report from The Diffusion Group (TDG), the number of broadband enabled TVs is expected to exceed 162 million households globally by 2011. TDG defines broadband televisions as those which are capable of directly or indirectly receiving broadband video content. Colin Dixon, senior analyst and author of the Broadband Video: Redefining the… Continue reading Broadband Enabled TVs To Exceed 162 Million

Total US advertising spending is expected to increase 2.6% in 2007 to $153.7 billion, according to a new full-year forecast from TNS Media Intelligence. TNS says that this anticipated gain is the smallest since the media economy emerged from its 2001 recession and follows estimated advertising spending growth of 3.8% in 2006. Advertising expenditures are… Continue reading US Adspend To Grow To 2.6% In 2007

US Mobile marketing and advertising looks set to explode in the coming year, according to a new report from eMarketer. Emarketer adds that 2007 will see increased cross-media integration with the direct response capabilities of mobile handsets providing the punch line to a rich media set-up in another media. However, several major obstacles stand in… Continue reading US Mobile Marketing To Grow In 2007

Several forecasts have been made estimating the extent of growth in the UK advertising market in 2007, with online predicted to be the area seeing the greatest increases. According to a report from ZenithOptimedia, UK advertising growth is expected to rise 3.1% in 2007, a downgrade from its original expectation of 4.2%. ZenithOptimedia says that… Continue reading UK Advertising Growth Forecasts 2007