Now publishing director Andrew Sumner has announced the appointment of Beverley Watts as the new online editor of Now.Watts has been assistant editor of Now since its launch in 1996, and will take overall responsibility for the editorial development of www.nowmagazine.co.uk – which re-launched last summer.In this new role Watts will report directly to new… Continue reading Now Gets New Online Editor

Chrysalis-owned Galaxy has brokered a 13 week sponsorship deal with low cost airline Jet2.com to promote their new service Jet2holidays.com.The sponsorship, beginning on March 19, will include on-air promotions and sponsorship idents as well as online competitions and banner adverts.The deal will run across the Galaxy breakfast shows in Manchester (Wes @ Breakfast) and Yorkshire… Continue reading Galaxy Signs Package Holiday Sponsorship Deal

GCap Media is launching DAB multimedia adverts across its portfolio of radio stations, including Classic FM, Capital Radio, Planet Rock and The One Network from March 19.The service will see radio commercials accompanied by synchronised messages (known as ‘DABverts’) which appear on the DAB radio screen whilst the ad is playing.The initiative follows successful trials… Continue reading GCap Launches DAB Text Ads

Richard Bacon, presenter of the Xfm drivetime show, is to leave the station at the end of the month, moving to BBC Radio Five Live.Bacon moved to Xfm in August last year (see Drivetime For Bacon In Xfm Reshuffle) having presented the drivetime show on Capital Radio.The presenter of the BBC Three Castaway spin-off, Castaway… Continue reading Five Live Gets Bacon

ITV Play, the quiz channel which has been under the spotlight recently because of concerns about premium rate phone-lines, has been axed and will be replaced by a new channel, ITV2+1.The channel was taken off-air last week as ITV carried out an internal review of its interactive services.Deloitte, the auditors carrying out the review, cleared… Continue reading ITV Axes Quiz Channel

Viacom Media is to sue search engine giant Google and its website YouTube for $1 billion, for illegal use of its shows.Viacom says that around 160,000 unauthorised clips have been uploaded to the video-sharing website YouTube and have been seen more than 1.5 billion times, meaning that the company has been deprived of advertising revenue.In… Continue reading Viacom Sues YouTube For Copyright Infringement

Viacom, owner of MTV, has filed a $1 billion (£520 million) lawsuit against Google concerning the activities of its video-sharing website, YouTube. Viacom has accused Google of “massive intentional copyright infringement” on YouTube, which the search engine giant bought last year for $1.65bn (see Google Acquires YouTube For $1.65 Billion). Viacom claims that around 160,000… Continue reading Viacom Files $1 Bn Lawsuit Against YouTube

More than one million households converted to digital television in the three months to the end of December last year in the UK, according to a new report from Ofcom. According to the communications regulator, growth has been driven by another strong quarter for digital terrestrial television (DTT), with total sales of DTT equipment reaching… Continue reading Last Quarter Of 2006 Sees More Than One Million Get Digital TV

JupiterResearch has found that 48% of US brand marketers plan to use social marketing tactics in the next year, compared to 38% who did so last year. Detailed in a new report, “Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,” JupiterResearch defines social networking sites as websites designed for members to create and… Continue reading US Brand Marketers To Use Social Network Tactics

The mobile internet is a compelling platform for content and marketing, with strong growth and consumers watching and acting upon advertisements, according to the latest research from the Online Publishers Association (OPA). The Going Mobile: An International Content Use And Advertising On The Mobile Web report involved over 6,000 interviews in the US, the UK,… Continue reading Mobile Internet Becoming Compelling Marketing Platform