Young consumers are growing up believing that mobile content should be free, according to new research from NMA.The study of 1,500 children aged 6-13 years old found that the tween generation are avid consumers of mobile data like mobile internet browsing and mobile video, although they are reluctant to pay for content.Almost a third, 29%,… Continue reading Youngsters Want Free Mobile Content

SMG has confirmed that it has received a further approach from UTV regarding a possible merger of SMG and UTV, and has entered into discussions with the group. In a statement SMG said that its search process for a new CEO has been suspended while merger discussions progress. The SMG board also reported that good… Continue reading UTV And SMG Confirm Merger Talks

Vivendi’s chief financial officer has said that the company’s profit growth will slow next year as it integrates takeovers. Speaking at a UBS conference in New York, Jacques Espinasse said that Vivendi’s profit growth will slow next year from 16% this year. Espinasse said: “Don’t expect the growth in 2007 to be as fast as… Continue reading Vivendi Expects Profit Growth To Slow

Stevie Spring, chief executive at Future, has said that she has no intention of making any acquisitions and will instead focus on getting the business back on track. In an interview with the Times Spring said that she believed Future’s biggest problem was that it had been too acquisitive. Spring said: “With the acquisition of… Continue reading Future To Focus Less On Acquisitions

Retail websites in the UK experienced a 65% increase in shopping traffic in the week ending November 26, according to comScore Networks. ComScore’s European holiday season shopping analysis examines cyber shopping activity (defined as visits to secure web pages) at the top UK, France and German retail sites during the holiday season, starting on October… Continue reading Christmas Traffic Increase For Retail Websites

New research shows that 70% of active mobile TV subscribers in the UK use the service at least once a week, according to GfK Technology. GfK says that although the vast majority of these subscribers typically watch mobile TV for less than half an hour at any one time, 38% claim that the typical length… Continue reading UK Mobile TV Showing Growth Potential

Marketers in the UK expect online and digital marketing to be the area in which marketing spend will increase the fastest, according to the latest Chartered Institute of Marketing’s (CIM) Marketing Trends Survey. The survey shows that marketers are preparing to up their budgets in this area by 2.7%, with it being smaller companies who… Continue reading UK Marketing Spend To Increase Fastest In Online And Digital

Total US advertising expenditures in the first nine months of 2006 increased 4.0 percent to $108.4 billion as compared to the same period in 2005, according to new research from TNS Media Intelligence. In addition, TNS reveals that total US ad spending during the third quarter of 2006 was up by 3.8% versus 2005. The… Continue reading US Adspend Increases In First 9 Months Of 2006

Total US internet ad spending is estimated to reach $16.4 billion this year, a 30.8% gain over last year’s $12.5 billion, according to a new report from eMarketer. EMarketer says that the prime engine behind such strong growth is Google, whose US online advertising revenues are expected to be more than $4 billion. Impressive results… Continue reading US Online Adspend Estimated To Grow This Year

Strong UK company profitability will act as the biggest boom to advertising spend in 2007, according to a new forecast from OPera Media. It adds that on-trend GDP growth will mean modest growth in display advertising expenditure, at 1.7% for 2007. Strong increases from the online search and classified sectors will see total advertising spend… Continue reading 2007 UK Advertising Spend Boosted By Online