EDF Energy and Peugeot have been announced as joint broadcast, online and interactive sponsors for this year’s IRB Rugby World Cup coverage on ITV.The fully integrated package includes sponsorship of all live coverage and tournament highlights across ITV’s channels, as well as exclusive sponsorship of ITV’s Rugby World Cup website and branding on all marketing.At… Continue reading EDF Energy And Peugeot Sponsor ITV’s Rugby World Cup

The Daily Mail and General Trust (DMGT) has announced that its total ad revenues for the five months to February rose by 10%. This figure includes those of Associated Northcliffe Digital which have risen by 114% year on year (excluding acquisitions). Underlying revenues increased by 4%, whilst Associated’s newspaper display advertising revenues increased by 4%… Continue reading DMGT Sees Ad Revenues Rise

Emap has published a trading update for the full year ending 31 March 2007, saying that the outcome is in line with current expectations. The publisher says that in consumer, and radio in particular, market conditions have been weak, although B2B is continuing to perform well. Total revenue growth track, says Emap, is on track… Continue reading Emap Financial Year In Line With Expectations

GCap Media has announced that, on a like for like basis, its revenues for the full year ending 31 March 2007 are forecast to increase by 1% year on year for the last quarter and decline by around 3% for the year. Total revenue for the year is forecast to be decrease approximately 9%, with… Continue reading GCap Revenues Expected To Show Increase

Traditional media are making inroads into evolving for the digital age, according to panellists at the latest MediaTel Group seminar on the future of digital, which was held this morning in London’s Westminster. “Traditional media people do get it,” said Andrew Walmsley, co-founder of digital communications agency, i-level, adding that the majority were working hard… Continue reading Traditional Media On Track For Digital Evolution

One of the themes to come out of today’s MediaTel Group seminar on the future of digital was the social networking phenomenon, as exemplified by websites such as MySpace and Facebook. The chair of the event, Torin Douglas asked the assembled panelists if they believed that social networking sites are here to stay or did… Continue reading Seminar Examines Social Networking Phenomenon

Richard Eyre is to join GCap as deputy chairman on May 1, before taking over as chairman in November, and will give up his place on the board of the Guardian Media Group.Ralph Bernard, Chief Executive of GCap Media said “Richard is someone I deeply respect and admire. His wide experience covering advertising, radio, television,… Continue reading Richard Eyre To Become GCap Chairman

Piczo, the teen social networking site, has teamed up with Microsoft Digital Advertising Solutions to offer advertisers new opportunities to reach UK teenagers.Under the terms of the deal, Microsoft will be Piczo’s exclusive UK ad sales partner across all communication formats and market categories.The deal will enable Piczo to focus on enhancing product and service… Continue reading Microsoft Teams Up With Teen Social Networking Site

Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.This week saw Google buy video game advertising company Adscape, with Google saying: “As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining… Continue reading Media In The City

ITV has announced that ITV1’s net advertising revenue (NAR) was £1.2 million in 2006, down from £1.4 million in 2005. In a financial statement released today, ITV said that its 2006 share of total ITV1 net advertising revenues (NAR) represented 59% of the company’s total revenues before disposed businesses (2005 68%). The broadcaster added that… Continue reading ITV1 Net Ad Revenue Declines