Marston’s, the UK’s largest producers of premium cask ale, is to sponsor Sky’s on-air and online coverage of the cricket World Cup which begins in the Caribbean next week.The sponsorship covers sponsorship credits and break bumpers on Sky Sports broadcast coverage and branding on World Cup sections of skysports.com.Every match is being screened exclusively live… Continue reading Sky Gets Cricket World Cup Sponsor

Nokia has announced that it is to launch two mobile advertising services.Nokia Ad Service is a service for advertisers to conduct targeted advertising on mobile services and applications. Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimise mobile advertising campaigns.Nokia has… Continue reading Nokia To Launch Mobile Ad Services

Michael Grade bemoaned ITV’s lack of innovation as the broadcaster announced a decline in full-year pre-tax profits from £311 million to £288 million.In a financial statement released today, Grade said: “There is a lack of innovation in our programming, partly resulting from a fear of ratings failure and the punitive consequences that follow under the… Continue reading Grade Says ITV Lacks Innovation As Profits Decline

Virgin Media is offering discounts to customers thinking of ending their contracts following the dispute which saw Sky’s basic channels removed from the cable platform.Disgruntled customers will be offered discounts on a case by case basis, according to reports in the trade press, with the XL TV package expected to see a discount of around… Continue reading Discounts For Virgin Media Customers

Former Radio 1 DJ Mark Goodier is joining Smooth Radio to present the station’s mid-morning show from March 26.GMG Radio’s Smooth FM changes its name to Smooth Radio on March 26 and Goodier is just one of several presenters lined up for the relaunch (see Collins Goes From Virgin To Smooth).He will be on air… Continue reading Mark Goodier To Join Smooth For Relaunch

The twenty largest cable and telephone providers in the US, who represent about 94% of the market, achieved record high-speed internet additions in 2006, according to new research from Leichtman Research Group (LRG). LRG says that combined net additions for the year totaled over 10.2 million subscribers – a total that exceeded the previous record… Continue reading 2006 Was Record Year For US High-Speed Internet

ComScore Networks has announced that 747 million people, age 15+, used the internet worldwide in January 2007, a 10% increase versus January 2006. Among the top 15 countries (ranked by penetration), internet audiences in India, the Russian Federation and China increased the most in 2006, growing 33%, 21% and 20% respectively. China now represents the… Continue reading Worldwide Internet Usage Increases

The number of video game consoles in US television households has expanded by 18.5% since the fourth quarter of 2004, according to a new report from Nielsen Wireless and Interactive Services, a service of The Nielsen Company. In the fourth quarter of 2006 there were 45.7 million homes with video game consoles, representing 41.1% of… Continue reading Number Of Games Consoles In US TV Households Increases

On-portal mobile game revenue grew 61% year on year to $151 million in Q4 2006, according to new research from Telephia. Nearly 17.4 million mobile customers downloaded a mobile game last quarter, up 45% from a total of 12 million downloaders a year ago, says Telephia. On-portal mobile game revenues also account for 74% of… Continue reading Mobile Game Revenue Increases

MediaTel Limited is pleased to announce the appointment of Mike Kirkham – the former CEO of FTSE 250 company TNS – as its non-executive chairman, with immediate effect.Mike has spent over 35 years in the research business, and was CEO of TNS from 2001 until his retirement in mid 2006, by which time the company… Continue reading Ex TNS CEO Joins MediaTel as Chairman