The mobile internet is a compelling platform for content and marketing, with strong growth and consumers watching and acting upon advertisements, according to the latest research from the Online Publishers Association (OPA). The Going Mobile: An International Content Use And Advertising On The Mobile Web report involved over 6,000 interviews in the US, the UK,… Continue reading Mobile Internet Becoming Compelling Marketing Platform

Country Life magazine has unveiled a major overhaul of its award-winning website www.Countrylife.co.uk, with a focus on finding rural properties to buy.The new site also has an updated search facility enabling users to specify exactly what they are searching for: whether they are looking for farms and estates, houses with stables, or coastal property.The website’s… Continue reading Revamp For Country Life Website

Shaun Keaveny is to take over the BBC6 weekday breakfast show on Monday 2 April 2007, taking over the slot from Phill Jupitus.Don Letts, Guy Garvey, George Lamb and The Queens of Noize will also present new shows as part of a new schedule next month.Shaun Keaveny moves from his current evening slot on BBC6… Continue reading New Breakfast Presenter For BBC6

Honda is to be the new sponsor of the 2007 Formula 1 on ITV, starting with the Australia Grand Prix on March 17.The integrated partnership, negotiated and to be delivered by Starcom+ the sponsorship arm of Starcom Mediavest Group, will include broadcast sponsorship of races, qualifying programmes on ITV1 and highlights on ITV4 as well… Continue reading Honda To Sponsor ITV Formula 1 Coverage

Guardian Media Group Radio has appointed Chrysalis Radio Sales to handle the entire national sales contract for its soon to be-expanded Smooth Radio network.The group’s six Smooth FM and Saga Radio stations are to be re-branded as Smooth Radio on March 26 (see Smooth FM Format Change Gets Ofcom Go-Ahead).The stations can be heard across… Continue reading Chrysalis Appointed To Sell Smooth

ITV Play and This Morning will both have their interactive quizzes restored having been cleared by ITV’s internal review.ITV suspended all interactive programming last week following allegations that there had been irregularities regarding its premium rate phone lines (see ITV Suspends Premium Rate Phone-Ins).Dancing On Ice was shown on Saturday on ITV1, with its interactive… Continue reading ITV Review Clears Interactive Quizzes

GCap Media has rebranded Capital Radio as Capital 95.8 – The Sound Of London, and will tonight launch a television advertising campaign.The ad is Capital’s first major TV push in over a year and will promote the rebrand which sees the station’s logo change to an amp volt in the shape of the River Thames.The… Continue reading Capital Radio Gets Name Change And Ad Campaign

The UK’s leading online media intelligence company, MediaTel Group, has announced the latest in its series of popular industry seminars, with the latest session focusing on the future of digital.The morning session, which combines a panel debate and an audience Q&A session, sees highly respected figures in the media air their views on the digital… Continue reading MediaTel Group Adds To Seminar Portfolio With Digital Session

ITV Play and This Morning will both have their interactive quizzes restored having been cleared by ITV’s internal review.ITV suspended all interactive programming last week following allegations that there had been irregularities regarding its premium rate phone lines (see ITV Suspends Premium Rate Phone-Ins).Although the ITV Play channel is still off-air, some of its programming… Continue reading ITV Review Clears Interactive Quizzes

Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.The main media City news this week was all financial, with RTL, the owner of Five, announcing that it recorded growth in earnings of 12.3% in 2006 (Full Story).United Business Media saw revenues grow by 17% to £739.1… Continue reading Media In The City