According to a new study from Harris Interactive, 35% of US adult mobile phone users are willing to accept incentive-based advertisements. Harris says that of these adults, 78% say the best incentive would be cold hard cash, followed by free minutes (63%), free entertainment downloads (eg, ring tones, games; 40%) and discount coupons (40%). The… Continue reading Mobile Ads Becoming More Accepted In US

A new report from the Office of National Statistics (ONS) reveals that despite the increasingly connected society we live in, some people are being left behind by our advance into the digital era. The Focus On The Digital Age report draws together information about ownership and use of information and communications technology (ICT). The report… Continue reading Some Britons Being Left Behind In Digital Era

Soon you could be piping digital TV around your home via power sockets. At the Cebit technology fair, German hi-tech firm Devolo is showing off home networking technology that can handle signals from a set top box. While many firms are working on ways to route data via the mains power circuits in the home,… Continue reading MPG Wins BBC Contract

The BBC has appointed Media Planning Group as its new media agency, completing a formal review which started in October 2006.MPG will work with the BBC’s marketing department to plan and buy media space for specific marketing campaigns and to provide market insight and analysis.BBC director of marketing, communications and audiences, said: “I am delighted… Continue reading MPG Wins BBC Contract

Emap is creating three digital director roles, for its radio, specialist and lifestyle divisions in order to accelerate its multimedia strategies.Working with the leadership teams in these businesses, Emap says that the new roles will help develop and execute the digital strategy and deliver the profit & loss digital targets across the radio, specialist and… Continue reading New Digital Director Roles At Emap

Sir Richard Branson’s company, Virgin Media, is said to be in secret talks with Channel 4 to sponsor Big Brother, after the news that Carphone Warehouse pulled the plug on their deal.According to reports in the trade press, if the two companies do reach a deal, Virgin Media could gain exclusive access to video-on-demand content,… Continue reading Virgin Media Could Sign Big Brother Deal

Michael Grade, ITV chief executive, has the support of City analysts for his attempts to end the broadcaster’s contract rights renewal (CRR) mechanism. However, according to a report in Broadcast magazine, he faces strong opposition from media buyers. The report quotes a major media buyer as saying: “”Our clients want a bigger and stronger ITV,… Continue reading Support For Grade On CRR

Aegis has announced that its total revenue increased 14.5% in 2006, to £996.9 million, up from £870 million in 2005. The group’s organic revenue grew 7.7%, with Aegis saying that it the company grew faster than the marketing services industry as a whole, as it has for each of the past ten years. Underlying operating… Continue reading Aegis Records 2006 Revenue Increase

Cable TV set top box manufacturers enjoyed a record year in 2006 as cable operators around the world signed up millions of new digital cable subscribers, according to new research from In-Stat. Fuelled by a sharp rise in demand for cable set top boxes in China, worldwide digital cable set top box unit shipments increased… Continue reading Cable TV Enjoyed Record 2006 Worldwide

Total US advertising expenditures in 2006 increased 4.1% to $149.6 billion as compared to 2005, according to data released today by TNS Media Intelligence. Ad spending during the fourth quarter of 2006 was up by 4.2 percent against the same period in 2005, said TNS. Steven Fredericks, president and CEO of TNS, said: “Total advertising… Continue reading US Advertising Expenditures Show 2006 Increase