Global paid product placement spending in TV, film and other media surged 38.8% in 2005 to $2.21 billion, with double-digit growth expected to continue in 2006 and beyond, as brand marketers scramble to effectively engage consumers worldwide, according to new research from PQ Media. The PQ Media Global Product Placement Forecast 2006 says that global… Continue reading Global Paid Product Placement Surged 42.2% In 2005
ARCHIVE ▸ The Media Leader Staff
It’s Friday August 25, and that can only mean one thing for the television industry: It’s the Media Guardian Edinburgh International Television (MGEITF).NewsLine will be bringing you all the latest info from this weekend’s MGEITF, making sure that you get the hottest news and major talking points from what promises to be a scintillating weekend.All… Continue reading NewsLine Hits The Road For The MGEITF
Internet advertising is expected to grow by 46.4% in 2006, with a 25% increase expected in 2007, according to a new report from Merrill Lynch.Merrill Lynch puts this down to the increase in broadband penetration; falling traditional media prices accommodating new media; marketing becoming more data driven; and the closing of the mismatch of internet… Continue reading UK Online Ad Growth
MediaTel Group is pleased to announce the sixth in its successful series of seminars, featuring several high-profile guests including event chair and BBC media correspondent Torin Douglas, a panel debate and audience Q&A session.Some of the topics up for discussion include; the impact of new TV technologies, including IPTV, VOD and mobile; do PVR fears… Continue reading MediaTel Group Announces Forthcoming Television Seminar
Five has named Nick Thorogood as the Controller of its two forthcoming digital channels, Five US and Five Life.The two channels are being launched in the Autumn and Thorogood will begin his new role in September.Until earlier this year Thorogood was editor of ITV daytime, a position he’d held since 2004. Prior to that he… Continue reading Five Announces Controller For New Digital Channels
DJs Carl Cox and Armin Van Buuren are joining the line-up of Emap’s Kiss radio network as it prepares itself for a relaunch and expansion.Kiss will be the UK’s only radio station broadcasting shows from the superstar DJs, both of whom regularly top worldwide polls. Carl Cox will play the best in funky house whilst… Continue reading Superstar DJs Line Up For Kiss Revamp
Real People, NatMags’ women’s weekly, is refunding advertisers after it failed to meet its guaranteed circulation target of 350,000, according to a report in Marketing Week.The magazine, which launched in January, was 9% short of its target in the six months to June, according to the ABC magazine figures which were released last week (see… Continue reading Real People Could Refund Advertisers
Five has named Nick Thorogood as the Controller of its two forthcoming digital channels, Five US and Five Life. The two channels are being launched in the Autumn and Thorogood will begin his new role in September. Until earlier this year Thorogood was editor of ITV daytime, a position he’d held since 2004. Prior to… Continue reading Five Announces Controller For New Digital Channels
July was another record breaking month for text messaging in the UK, as the number sent soared to over 3.5 billion, according to new figures released today by the Mobile Data Association (MDA). An average of 113 million messages were sent per day throughout July, and the total is an increase of almost 30% on… Continue reading Record Text Messaging Figures For July
Subscriber numbers to retail VoIP services rose by 83% during 2005, from 10.3 million at the beginning of the year to over 18.7 million subscribers by the end, according to new research from Point Topic. Point Topic’s research also estimates that the number of people who paid for PC-to-phone calls during 2005 is over 4.7… Continue reading VoIP Subscriber Numbers Rose By 83% In 2005