Interactive Digital Sales (IDS) has resigned from TV marketing body Thinkbox, despite being one of the organisation’s founding members.IDS, Flextech television’s ad sales division, has quit following a disagreement over voting rights. The company was part of an original constitution based on a voting structure of one company – one vote, regardless of financial contribution.However,… Continue reading IDS Quits Thinkbox After Voting Rights Row
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Pearson, parent company of the Financial Times, has acquired financial information company the Mergermarket Group for £101 million. Mergermarket’s customers include 29 of the world’s top 30 investment banks, 18 of the top 20 law firms and 25 of the top 30 private equity houses. Mergermarket was founded in 2000 and Pearson says that its… Continue reading Pearson Buys Mergermarket Group
The number of US households with income-generating or corporate home offices are more than twice as likely to implement VoIP in the next 12 months compared with households in general, a new IDC study reveals. At the moment, 39.1% of corporate home offices and 23.7% of home-based businesses are interested in or using VoIP. In… Continue reading Home Office Households Set the Stage for U.S. Consumer VoIP Adoption
UK broadband growth has slowed to 6.6%, with the market suffering its worst Q2 since 2004, according to new research from Point Topic. An average of 75,000 new broadband connections have been made per week in the UK since October 2004, although in the April to June period this dropped to 56,000 lines. Point Topic… Continue reading UK Broadband Growth Slows To 6.6%
People aged between 18 and 24 (GenY) spend 28% longer online than 27-40 year-olds (GenXers) and almost twice as long as 51-61 year-old Baby Boomers, according to new a new study from Forrester Research. GenYers are also 50% more likely than GenXers to send instant messages, twice as likely to read blogs, and three times… Continue reading 18-24 Year Olds Spend Longer Online
Marketers should look to massively multiplayer online games (MMOG) if they are trying to target 18-34 year old males, according to a new Universal McCann report TrendMarker, Parallel Worlds. JupiterResearch estimates that MMOG’s generate revenues of $350 billion per year, occupying about nine hours a week for the average player, while most gamers are male… Continue reading Marketers Should Look To Online Games
Viacom’s MTV networks has entered a partnership with Google which will see its video programming become accessible via Google’s affiliated websites and blogs.Starting as a test run at the end of the month, members of Google’s AdSense advertising network will be able to install a video player on their websites which will allow them to… Continue reading MTV In Online Video Deal With Google
Communications giant Orange has become the first company to actively promote mobile advertising to major UK brands after recruiting the likes of Peugeot and Jaguar to advertise on its mobile internet portal.According to reports in the trade press, from today each of the brands signed to Orange will have interactive banner adverts on different pages… Continue reading Orange To Promote Major Brands Via Mobiles
Ofcom has received over 600 complaints from members of the public after Channel 4 confirmed that it will be putting a previously evicted housemate back in the Big Brother house.To decide who will return to the house there will be a public vote, following which four out of nine previous contestants will enter a second… Continue reading Complaints Over Returning Big Brother Contestants
TalkSPORT, the nation’s only national commercial speech radio station, has signed Terry Christian and Kelly Dalglish for the start of the new football season.Christian, who rose to fame during the mid-nineties anchoring cult TV programme The Word, will present Final Whistle on Saturday afternoons alongside Newcastle legend Mickey Quinn from Saturday 19th August.Christian said: “I’m… Continue reading TalkSPORT Makes Two Signings For Upcoming Season