Sir Paul McCartney is adding another string to his bow as a presenter on Classic FM, the UK’s largest commercial radio station with a weekly reach of almost six million listeners.Today Classic FM clears its schedule for Paul McCartney Day. From midnight, the station will be featuring McCartney’s classical works in all of its programmes,… Continue reading McCartney Mixes It Up At Classic FM

Channel 4’s 4Radio is expected to join with UBC Media and UTV Radio as partners in its bid for the second commercial radio multiplex, and is rumoured to be in talks with the UK’s biggest radio owner, GCap Media.Newspaper reports that GCap was joining with BT and Arqiva in a bidding consortium are reported in… Continue reading C4 Radio Could Join With UBC And UTV For Multiplex Bid

The Cinema And Video Industry Audience Research (CAVIAR) is re-branding its research study, labelling it FAME, Film Audience Measurement and Evaluation, according to the Cinema Advertising Association.The CAA acknowledges that the film industry has undergone significant changes and the new research reflects these developments with more refined and focused results.The cinema’s industry currency will be… Continue reading Cinema Research Study Re-Brands

NTL has pulled out of a proposed £4.7 million merger with ITV as it believes that a deal is unlikely to be acceptable to NTL. However, according to reports in the trade press, NTL has reserved the right to make another move if BSkyB sells “all or a material part” of its 17.9% stake in… Continue reading NTL Pulls Out Of ITV Merger

Global economic growth is predicted to remain robust at 4.9% for 2007 although inflationary pressure in advanced economies is the key downside risk to this forecast, according to OPera Media. European GDP growth for the full year 2006 is expected to reach 2.4%, up from 1.3% in 2005, but slowing to 2% in 2007. At… Continue reading Global Economic Growth To Remain Robust In 2007

Universal McCann is projecting US advertising expenditure in 2006 to total $285.1 billion, a gain of 5.2% over 2005. Overseas advertising spending for 2006 is now expected to be up by 5.5% to $314.4 billion, bringing total worldwide expenditures to $599.5 billion for a gain of 5.3% over 2005. Last year McCann forecast that total… Continue reading Modest US Ad Growth Predicted For 2007

Television viewing has shown an overall decline for the seventh consecutive quarter year on year, according to the IPA’s Q3 2006 Trends In Television Report. The report reveals the steady long-term decline in total television viewing combined with the increased growth in non-terrestrial channels. 70% of all UK homes can now receive digital television, with… Continue reading Overall TV Viewing Continues To Slide

The global Digital Terrestrial TV (DTT) set-top box market is poised to surpass $1 billion due to the analogue signal cutoff date of Feb. 17, 2009 in the US, and prospects of a large Chinese market, according to In-Stat. As DTT markets mature, the company forecasts that the growth in uptake of DTT tuners will… Continue reading DTT Set-Top Box Market To Surpass $1 Billion

Thinkbox will unveil the results of the group’s ethnographic research study at its Thinkbox Experience 07 event in February, which will carry the theme, ‘The Third Age Of Television’.The survey will reveal how consumers engage with brands on television and will focus on the quality of that exposure. Exclusive TV footage of viewers’ habits and… Continue reading Thinkbox Conference Provides Platform To Unveil Research

Online giant Yahoo! will begin to offer clips of BBC News video to US web users, after the two companies struck a deal.The BBC will offer around 30 video clips of its news output each day via a deal Yahoo! has struck with ABC News, which has exclusive representation for the distribution of BBC News… Continue reading BBC News Clips For Stateside Yahoo! Web Users