Young consumers are growing up believing that mobile content should be free, according to new research from NMA.The study of 1,500 children aged 6-13 years old found that the tween generation are avid consumers of mobile data like mobile internet browsing and mobile video, although they are reluctant to pay for content.Almost a third, 29%,… Continue reading Youngsters Want Free Mobile Content

During the first 38 days of the US holiday season this year, total online spending reached $15.6 billion, marking a 25% increase versus the corresponding days in 2005. Gian Fulgoni, chairman of comScore Networks, said: “Online consumer spending growth continues to beat expectations, increasing 25% versus last year. “The single-biggest online consumer spending day last… Continue reading US Online Holiday Spending Up 25%

Swindon is keeping its lead as the most broadband place in Britain, according to new research from Point Topic. In terms of homes on high-speed internet, the Wiltshire city comes top in the UK, with an estimated penetration rate of 59.8% as of 30 June 2006. Swindon has pole position since December 2005, when 51.1… Continue reading Swindon Still Most Broadband Place In Britain

Global advertising expenditure is expected to grow at 6.0% in 2006, according to a revised forecast from Carat, up from its previous forecast of 5.7%. In the UK, Carat says that 2006 has been a tough year, with commercial television significantly underperforming in recent years in terms of audience delivery and revenue. Carat expects UK… Continue reading Carat Revises Global Adspend Forecast

Retail websites in the UK experienced a 65% increase in shopping traffic in the week ending November 26, according to comScore Networks. ComScore’s European holiday season shopping analysis examines cyber shopping activity (defined as visits to secure web pages) at the top UK, France and German retail sites during the holiday season, starting on October… Continue reading Christmas Traffic Increase For Retail Websites

New research shows that 70% of active mobile TV subscribers in the UK use the service at least once a week, according to GfK Technology. GfK says that although the vast majority of these subscribers typically watch mobile TV for less than half an hour at any one time, 38% claim that the typical length… Continue reading UK Mobile TV Showing Growth Potential

Vivendi’s chief financial officer has said that the company’s profit growth will slow next year as it integrates takeovers. Speaking at a UBS conference in New York, Jacques Espinasse said that Vivendi’s profit growth will slow next year from 16% this year. Espinasse said: “Don’t expect the growth in 2007 to be as fast as… Continue reading Vivendi Expects Profit Growth To Slow

Stevie Spring, chief executive at Future, has said that she has no intention of making any acquisitions and will instead focus on getting the business back on track. In an interview with the Times Spring said that she believed Future’s biggest problem was that it had been too acquisitive. Spring said: “With the acquisition of… Continue reading Future To Focus Less On Acquisitions

Interpublic Group has denied reports that it is in talks over a possible sale of the company to rival group Publicis. Interpublic’s chief executive Michael Roth said: “We are not in negotiations with Publicis nor anyone else.” Roth said that consolidations in the industry are possible, but that Interpublic itself is not currently in discussions… Continue reading Interpublic Denies Sale Rumours

Marketers in the UK expect online and digital marketing to be the area in which marketing spend will increase the fastest, according to the latest Chartered Institute of Marketing’s (CIM) Marketing Trends Survey. The survey shows that marketers are preparing to up their budgets in this area by 2.7%, with it being smaller companies who… Continue reading UK Marketing Spend To Increase Fastest In Online And Digital