Emap’s Magic 105.4 radio station is launching an advertising campaign to drive audiences to a revamped version of its ‘Music is Money’ quiz, which will see £15,000 won every weekday for three weeks.The campaign launches this week with one 30-second and three brand new 10-second commercials. The adverts, created by St Luke’s, will be shown… Continue reading Magic 105.4 Launches Quiz Ad Campaign

Rupert Howell, regional director and president of McCann-Erickson, is the latest figure to be linked with the role of ITV chief executive.According to reports in the trade press, Howell has refused to rule himself out of the role being vacated by Charles Allen (see Charles Allen Leaves ITV).ITV’s finance director, John Cresswell, will act as… Continue reading McCann-Erickson President Linked With ITV Top Job

Paul Keenan, chief executive of Emap Consumer Media, is to assume responsibility for all of Emap’s consumer facing businesses, including radio, magazines, TV, mobile, online and events, which Emap says will: “enable greater flexibility to respond to the rapidly changing media marketplace.” Tom Moloney, Emap Group chief executive, said: “Over the last ten years, Emap… Continue reading Emap Unites Consumer Facing Businesses

Rupert Howell, regional director and president of McCann-Erickson, is the latest figure to be linked with the role of ITV chief executive. According to reports in the trade press, Howell has refused to rule himself out of the role being vacated by Charles Allen. ITV’s finance director, John Cresswell, will act as interim chief executive… Continue reading McCann-Erickson President Linked With ITV Top Job

NetRatings, the internet media and market research company, has appointed Louise Ainsworth as managing director of its European business, with effect from September 4. Ainsworth joins from OgilvyOne Worldwide in London where she was managing partner, Consulting and Planning. Previously she worked at Ogilvy Interactive, with responsibility for the agency’s UK business. Prior to this… Continue reading Netratings Appoints New MD To European Business

Aegis has reported profit growth of almost 9% for the first six months of the year, with the company saying that trading across the group is in line with expectations. Underlying pre-tax profit was up 8.9% to £38 million, whilst reported pre-tax profit was up 15.2% to £42.5 million. Revenues rose 19.1% to £463.2 million,… Continue reading Aegis Profit Grows 9% In H1

MEC MediaLab, Mediaedge:cia’s consumer insight and ROI division, has undertaken research to determine product placement’s benefit to consumers and brand-owners. MediaLab says that although product placement is currently prohibited on UK television under European Union legislation, the situation could be about to change. The EU is currently reviewing its policy in this area. Consequently, Ofcom… Continue reading TV Viewers Could See Product Placement As Positive Move

August brought with it the news that the UK remains the only country in Europe with over 50% of households having digital television services. The figure was revealed in a report from Datamonitor, who also forecast that by 2010, 95% of UK households will have made the transition to digital TV (see UK Only Country… Continue reading INSIGHTanalysis: Media Healthcheck – August 2006

In less than a year, China will overtake the US to become the world’s biggest broadband market, according to Ovum, the analyst and consulting company. China’s broadband sector has been growing at a compound annual growth rate (CAGR) of 79%, over the last three years, and Ovum says that the strong growth should continue to… Continue reading China’s Broadband Market Will Reach 139 Million Subscribers By 2010

By the end of the year 40% of European homes will have digital TV, according to the new Western European TV report from Informa Telecoms and Media. The report forecasts that the region will pass 100 million digital homes during 2010 and reach 116 million by the end of 2011, equivalent to a 75% penetration… Continue reading Digital TV To Reach 40% Of West European Homes By End Of Year