Nokia, ITV and FremantleMedia have officially launched the third series of The X Factor, which will arrive on our screens this Saturday.The now renowned panel of Simon Cowell, Sharon Osbourne and Louis Walsh, will judge the singing talent of the latest bunch of pop wannabes, with Kate Thornton once again taking on the hosting role.Nokia’s… Continue reading The X Factor Returns With Nokia Sponsorship
ARCHIVE ▸ The Media Leader Staff
WPP has acquired a 3.4% stake in WildTangent, an online games publisher that sells in-game advertising. WPP says that this initiative will enable clients of WPP companies to tap into WildTangent Game Network, an in-game advertising network that includes hundreds of online and downloadable games from WildTangent’s own studios, in addition to titles from publishers… Continue reading WPP Moves Into In-Game Advertising
WPP has acquired 25% of the issued share capital of Visible Technologies, an internet marketing firm, and entered into an option to acquire a further 26%. Visible Technologies specialises in innovative products and services that help brands manage their reputation on the internet, as well as track, analyse and participate across consumer-generated media communities, such… Continue reading WPP Acquires Stake In Internet Marketing Firm
Big Brother witnessed another eviction on Friday evening, as the final countdown begins to see who will walk away with the grand prize.A peak of five million adult viewers watched the live eviction programme, while the earlier edition, at 8.30pm attracted around the same amount of viewers, with 5.3 million adults tuning in to check… Continue reading Big Brother Brings In Five Million Viewers As Final Week Approaches
Sky Media has signed a deal with emuse, the UK’s largest independent cross-platform interactive ad operator, that will offer increased reach and greater ROI for interactive advertisers using the emuse absolutely service.Digital satellite viewers can now interact with any emuse absolutely interactive advertisement on all of Sky’s wholly owned channels. Third-party channels whose airtime is… Continue reading Sky Media Signs Interactive Ad Deal
Michael Jackson, the former head of Channel 4, is being lined up to replace Charles Allen as chief executive of ITV, according to reports in the Observer.Allen agreed to leave the broadcaster last week (see Charles Allen Leaves ITV), following falling ad revenue and a decline in viewers.Jackson is said to be ideal for the… Continue reading Former Channel 4 Boss Could Replace Allen
GMG Radio has reported a revenue increase for its Real Radio and Smooth brands for the three months to June 30, despite the current tough climate for commercial radio. Trading for both the Real Radio and Smooth brands was up 26% from April to June 2006, The increase in revenue comes after The Guardian Media… Continue reading GMG Radio Reports Revenue Increase
Tiscali, the Italian internet service provider, is set to offer triple play services in the UK, after the company merged its British operations with Homechoice owners, Video Networks. The third largest broadband operator in the UK will make television, broadband and telephone services available, following the sale of Homechoice to Tiscali for a reported £60… Continue reading Tiscali To Launch Triple Play Services After Buying Homechoice
The portable media player (PMP) sales will reach 5 million units by the end of 2006, up from just 390,000 only two years ago, according to new research from In-Stat. The research reveals that the video iPod in particular has helped to boost sales of PMPs, with consumers becoming more aware of portable video, additional… Continue reading Portable Media Player Market To Grow
By the end of 2011, nearly half a billion people will be watching TV on their mobile phone handsets, according to a new study from IMS Research. The research, entitled Mobile TV – A Complete Analysis of the Global Market, forecasts that mobile TV delivered over the mobile phone data network should experience strong growth… Continue reading Mobile TV To Experience Strong Growth