Television viewing has shown an overall decline for the seventh consecutive quarter year on year, according to the IPA’s Q3 2006 Trends In Television Report. The report reveals the steady long-term decline in total television viewing combined with the increased growth in non-terrestrial channels. 70% of all UK homes can now receive digital television, with… Continue reading Overall TV Viewing Continues To Slide

The global Digital Terrestrial TV (DTT) set-top box market is poised to surpass $1 billion due to the analogue signal cutoff date of Feb. 17, 2009 in the US, and prospects of a large Chinese market, according to In-Stat. As DTT markets mature, the company forecasts that the growth in uptake of DTT tuners will… Continue reading DTT Set-Top Box Market To Surpass $1 Billion

Thinkbox will unveil the results of the group’s ethnographic research study at its Thinkbox Experience 07 event in February, which will carry the theme, ‘The Third Age Of Television’.The survey will reveal how consumers engage with brands on television and will focus on the quality of that exposure. Exclusive TV footage of viewers’ habits and… Continue reading Thinkbox Conference Provides Platform To Unveil Research

Online giant Yahoo! will begin to offer clips of BBC News video to US web users, after the two companies struck a deal.The BBC will offer around 30 video clips of its news output each day via a deal Yahoo! has struck with ABC News, which has exclusive representation for the distribution of BBC News… Continue reading BBC News Clips For Stateside Yahoo! Web Users

Press Gazette, the trade magazine of the journalism industry, may have a future after all, after reports have emerged that a potential buyer has approached its administrator.According to Press Gazette a potential buyer has approached Robert Allen, of administrators Vantage, with a view to rescuing the 41-year-old publication from certain extinction.It quotes Allen as saying:… Continue reading Press Gazette Could Be Rescued

Consumers want video downloads to replicate the advertising funded model of TV, according to new research from ICM, commissioned by the British Internet Broadcasting Company (BiBC). 55% of those questioned would prefer to watch advertising and get the content for free rather than pay for content without advertising. A massive 74% of the 18-24-year-old market… Continue reading Video Downloads Should Replicate TV Ad Model

Global advertising growth is steady and in line with the global economy at 5.3% for 2006, and set to be 5% for 2007, according to GroupM’s latest media and marketing forecast report. Television has taken half of all global media investment growth, whilst the contribution of the Internet to global media growth will rise to… Continue reading GroupM Forecasts Steady Global Ad Growth

The global ad market is forecast to grow 5.4% in 2007, 5.8% in 2008 and 5.3% in 2009, staying ahead of the 5.1% rate it has grown at for the past ten years, with this growth looking sustainable in the longer term, according to ZenithOptimedia. Internet adspend will grow more than 28% in 2007, while… Continue reading Global Adspend Growth Fuelled By Online

Ad spending in the US will increase by 2.6% in 2007, according to Merrill Lynch’s annual bottom-up analysis. The forecast covers the major advertising categories, representing over 60% of US ad spending. Merrill Lynch maintains its top-down US advertising growth forecasts (excluding direct mail) at 4.5% in 2006, but is slightly raising its 2007 outlook… Continue reading Online Continues To Blossom As ML Raises 2007 Ad Forecast

Trinity Mirror’s investment bank, NM Rothschild, is presenting findings of its quarterly review to the publisher’s board today, with reports suggesting the company could consider separating into national and regional newspaper operations. It is understood that if such a decision were to go ahead, Trinity Mirror would effectively separate its 240 regional UK titles, which… Continue reading Trinity Mirror Could Split Into Two Newspaper Businesses