Marketers in the UK expect online and digital marketing to be the area in which marketing spend will increase the fastest, according to the latest Chartered Institute of Marketing’s (CIM) Marketing Trends Survey. The survey shows that marketers are preparing to up their budgets in this area by 2.7%, with it being smaller companies who… Continue reading UK Marketing Spend To Increase Fastest In Online And Digital

Total US advertising expenditures in the first nine months of 2006 increased 4.0 percent to $108.4 billion as compared to the same period in 2005, according to new research from TNS Media Intelligence. In addition, TNS reveals that total US ad spending during the third quarter of 2006 was up by 3.8% versus 2005. The… Continue reading US Adspend Increases In First 9 Months Of 2006

Total US internet ad spending is estimated to reach $16.4 billion this year, a 30.8% gain over last year’s $12.5 billion, according to a new report from eMarketer. EMarketer says that the prime engine behind such strong growth is Google, whose US online advertising revenues are expected to be more than $4 billion. Impressive results… Continue reading US Online Adspend Estimated To Grow This Year

Strong UK company profitability will act as the biggest boom to advertising spend in 2007, according to a new forecast from OPera Media. It adds that on-trend GDP growth will mean modest growth in display advertising expenditure, at 1.7% for 2007. Strong increases from the online search and classified sectors will see total advertising spend… Continue reading 2007 UK Advertising Spend Boosted By Online

Sir Paul McCartney is adding another string to his bow as a presenter on Classic FM, the UK’s largest commercial radio station with a weekly reach of almost six million listeners.Today Classic FM clears its schedule for Paul McCartney Day. From midnight, the station will be featuring McCartney’s classical works in all of its programmes,… Continue reading McCartney Mixes It Up At Classic FM

Channel 4’s 4Radio is expected to join with UBC Media and UTV Radio as partners in its bid for the second commercial radio multiplex, and is rumoured to be in talks with the UK’s biggest radio owner, GCap Media.Newspaper reports that GCap was joining with BT and Arqiva in a bidding consortium are reported in… Continue reading C4 Radio Could Join With UBC And UTV For Multiplex Bid

The Cinema And Video Industry Audience Research (CAVIAR) is re-branding its research study, labelling it FAME, Film Audience Measurement and Evaluation, according to the Cinema Advertising Association.The CAA acknowledges that the film industry has undergone significant changes and the new research reflects these developments with more refined and focused results.The cinema’s industry currency will be… Continue reading Cinema Research Study Re-Brands

NTL has pulled out of a proposed £4.7 million merger with ITV as it believes that a deal is unlikely to be acceptable to NTL. However, according to reports in the trade press, NTL has reserved the right to make another move if BSkyB sells “all or a material part” of its 17.9% stake in… Continue reading NTL Pulls Out Of ITV Merger

Global economic growth is predicted to remain robust at 4.9% for 2007 although inflationary pressure in advanced economies is the key downside risk to this forecast, according to OPera Media. European GDP growth for the full year 2006 is expected to reach 2.4%, up from 1.3% in 2005, but slowing to 2% in 2007. At… Continue reading Global Economic Growth To Remain Robust In 2007

Universal McCann is projecting US advertising expenditure in 2006 to total $285.1 billion, a gain of 5.2% over 2005. Overseas advertising spending for 2006 is now expected to be up by 5.5% to $314.4 billion, bringing total worldwide expenditures to $599.5 billion for a gain of 5.3% over 2005. Last year McCann forecast that total… Continue reading Modest US Ad Growth Predicted For 2007