The internet has a greater effect on brand engagement than any other medium, according to new research from IAB and Carat Insight. The study, which concentrated on advertising campaigns from the automotive sector, found that brand engagement is determined by different factors depending on the audience and product category. It added that for this audience… Continue reading Internet Has Strong Effect On Brand Engagement

BT has acquired Counterpane Internet Security, a provider of managed networked security services, as part of its strategy to expand and develop its global professional services capabilities. Counterpane currently monitors 550 networks worldwide for multinational and Fortune 100 customers. Following the acquisition, Bruce Schneier, the founder of the company, will continue in his role as… Continue reading BT Acquires Internet Security Company

Aegis is to hold a shareholder meeting on November 22 to consider Vincent Bollore’s nominations to the Aegis board. Aegis said that shareholders should once again vote against Bollore’s nominees, Philippe Germond and Roger Hatchuel, who were rejected by shareholders at a meeting earlier in the year (see Bollore Fails In Board Bid). Bollore is… Continue reading Aegis Announces EGM For Bollore Board Bid

JCDecaux has reported revenues for the nine months to 30 September are up by 12.6% to €1,382.1 million (£9,258.2 million). Excluding acquisitions and the impact of foreign exchange, organic revenues rose by 7.8% for the first nine months of the year. Third quarter revenues increased by 10.8% to €436.3 million (£2,923.6 million). Jean-Charles Decaux, chairman… Continue reading JCDecaux Revenues Rise

Total global advertiser spending on mobile messaging and display advertising is forecast to grow from $1.4 billion in 2006 to $2.9 billion in 2011, according to a new report from JupiterResearch. According to the report, ad spending on mobile marketing will see substantial growth over the next five years, for the most part driven by… Continue reading Spending On Mobile Advertising Could Reach $2.9 Billion

Although multimedia messaging is gaining in popularity, short text messaging continues to be the most profitable part of the mobile data universe, according to a new report from eMarketer. The report says that this year, revenues for short messaging service (SMS) will hit $20 billion in Western Europe, $9 billion in the Asia-Pacific region and… Continue reading SMS Continues To Be Profitable

China’s online display advertising activity reached a peak in September of this year, according to new research from Nielsen//NetRatings. NetRatings recently launched its online advertising measurement service AdRelevance in Japan, which allows the Chinese market to be compared with the current top three global ad spending markets, the US, Japan and the UK, as well… Continue reading China’s Online Ad Activity Reaches September Peak

The proportion of households without internet access which think it is not important to have home access to the internet has increased steeply between mid-2005 and early 2006, from 51.7% to 74.6%, according to new research from Point Topic. Point Topic’s Broadband Consumer Survey 2 says that by early 2006, an estimated 11.2 million households… Continue reading Offline Households Show Little Interest In Going Online

The founder of Wallpaper, Tyler Brule, is to launch a new high-end business and cultural magazine called Monocle.The new magazine will, according to reports in the trade press, be based in London and be sold worldwide, with offices in Tokyo, New York and Zurich.Monocle will provide business reportage, and coverage of the latest cultural happenings… Continue reading Wallpaper Founder To Launch New Magazine

Future publishing has signed a deal with Sony, reviving the Official PlayStation Magazine title for a new magazine to launch next month.The magazine will continue to lead with editorial about the forthcoming PlayStation 3 console, which is launched in the UK next March, alongside coverage of portable console the PSP and the established PS2.Future will… Continue reading Future To Revive Official PlayStation Magazine