The rise of the internet is a key factor in the depressed state of the UK advertising market, according to WPP chief executive Sir Martin Sorrell.The UK has a significantly higher proportion of advertising online than in many other countries, which has been an additional drag on the more traditional advertising media.“Google said we spend… Continue reading Internet Is Key Factor In Depressed UK Ad Market

The UK newspaper market is more competitive than any in the world and has become even more competitive over the past few years, according to Carolyn McCall, chief executive of Guardian Media Group.Speaking at the WAN’s World Digital Publishing Conference in London, McCall told over 200 delegates from across the world that she believes the… Continue reading UK Newspaper Market Is The Most Competitive In The World

BT has acquired Counterpane Internet Security, a provider of managed networked security services, as part of its strategy to expand and develop its global professional services capabilities. Counterpane currently monitors 550 networks worldwide for multinational and Fortune 100 customers. Following the acquisition, Bruce Schneier, the founder of the company, will continue in his role as… Continue reading BT Acquires Internet Security Company

September was another record breaking month for text messaging, with over 3.7 billion sent during the month, according to the latest figures from the Mobile Data Association (MDA). This figure is an increase of 100 million on the previous highest total of 3.6 billion recorded in August (see Text Messaging For August Soars To Record… Continue reading Record Breaking September For Text Messages

The internet has a greater effect on brand engagement than any other medium, according to new research from IAB and Carat Insight. The study, which concentrated on advertising campaigns from the automotive sector, found that brand engagement is determined by different factors depending on the audience and product category. It added that for this audience… Continue reading Internet Has Strong Effect On Brand Engagement

Total global advertiser spending on mobile messaging and display advertising is forecast to grow from $1.4 billion in 2006 to $2.9 billion in 2011, according to a new report from JupiterResearch. According to the report, ad spending on mobile marketing will see substantial growth over the next five years, for the most part driven by… Continue reading Spending On Mobile Advertising Could Reach $2.9 Billion

Aegis is to hold a shareholder meeting on November 22 to consider Vincent Bollore’s nominations to the Aegis board. Aegis said that shareholders should once again vote against Bollore’s nominees, Philippe Germond and Roger Hatchuel, who were rejected by shareholders at a meeting earlier in the year (see Bollore Fails In Board Bid). Bollore is… Continue reading Aegis Announces EGM For Bollore Board Bid

JCDecaux has reported revenues for the nine months to 30 September are up by 12.6% to €1,382.1 million (£9,258.2 million). Excluding acquisitions and the impact of foreign exchange, organic revenues rose by 7.8% for the first nine months of the year. Third quarter revenues increased by 10.8% to €436.3 million (£2,923.6 million). Jean-Charles Decaux, chairman… Continue reading JCDecaux Revenues Rise

ITV has again been linked with SMG’s cinema advertising business Pearl & Dean, following SMG’s announcement that it would be selling both Pearl & Dean and Primesight, its outdoor advertising business. ITV was first linked with Pearl & Dean at the end of September (see ITV Could Bid For Pearl & Dean), following the sale… Continue reading ITV Linked With Pearl & Dean

Publicis Groupe, the world number four advertising agency, is looking for acquisitions, according to chairman and CEO Maurice Levy. Talking to the Wall Street Journal, Levy said: “We are contemplating several possible strategies in terms of acquisitions. “We will definitely move to an acquisition strategy provided it does service the interest of shareholders.” Levy was… Continue reading Publicis Looks To Implement Acquisition Strategy