A new study on product placement in the US from Nielsen Media Research has found that 57.5% of television viewers recognised a brand when viewing a product placement in combination with a commercial, as compared to 46.6% of those viewers exposed only to a commercial for that brand. Nielsen Media Research adds that the reinforcement… Continue reading US TV Ads Get 20% Boost In Brand Recognition From Product Placement

Most leading ad executives in the US expect a significant proportion of broadcast and cable TV ad dollars to shift to online video by 2010, with 33% predicting that switch will be between 10% and 19%, according to new research from the American Advertising Federation (AAF). In addition, 2007 budgets for online advertising are expected… Continue reading US TV Ad Dollars Expected To Shift Online

Internet advertising revenues reached an estimated new record of $4.2 billion for the third quarter of 2006 in the US, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). The 2006 third quarter revenues represent a 33% increase over $3.1 billion in Q3 2005 and a 2% increase over the… Continue reading US Online Ad Revenues Reach Estimated $4.2 Billion

The chief executive of Bollore Investissements, the company through which Vincent Bollore own his 29% stake in Aegis, has held meetings with investors in Aegis, in order to explain Bollore’s intentions ahead of next week’s shareholder meeting (see Aegis Announces EGM For Bollore Board Bid). Cedric de Bailliencourt met with investors in London on a… Continue reading Bollore Emissary Lobbies Aegis Investors

The Office of Fair Trading could intervene in the proposed merger between NTL and ITV owing to NTL’s 50% stake in pay-TV provider UKTV. Flextech, wholly owned by NTL, could be required to sell its stake in UKTV, which is a joint 50/50 venture with BBC Worldwide, according to a report in the Telegraph. Because… Continue reading OFT Could Intervene In NTL/ITV Merger

Emap has reported a 4% half year increase in profits to £93 million, although revenue for its UK consumer magazines division was down 4% to £185 million from £193 million in the same period in 2005. Revenue from Emap’s B2B division grew strongly, up 11% to £134 million, with Emap saying that it benefited significantly… Continue reading Emap Revenue Increases 4%

In the first half of 2006 there were nearly 26.2 million VOD capable homes, according to new a new report from Kagen Research. This equates to 86% of the 30.4 million digital cable homes in the US, says Kagen in its Video On Demand: A Strategic and Economic Analysis report. According to the report, growth… Continue reading US VOD Capable Homes Reach 26.2 Million

Nearly half of all individuals in the European Union used the internet at least once a week in 2006, according to new research from Eurostat, the Statistical Office of the European Communities. Eurostat says that 52% of households had access to the internet during the first quarter of 2006, compared to 48% during the first… Continue reading 52% Of EU Households Have Internet Access

The twenty largest cable and telephone providers in the US, representing about 94% of the market, acquired over 2.5 million net additional broadband subscribers in the third quarter of 2006, according to Leichtman Research Group (LRG). LRG says that these top broadband providers now account for nearly 50.9 million high-speed internet subscribers, with cable having… Continue reading Over 2.5 Million Broadband Subscribers Added In US

In the United States in 2011, $128 billion in travel will be sold online, according to new a new report from JupiterResearch. The JupiterResearch report US Travel Forecast, 2006 to 2011 says that 38% of travel revenue will be made online in 2011. Higher fares and an increase in people flying have driven total air… Continue reading US Online Travel Spending To Reach $128 Billion